Fawaz Al Hokair & Co.    Fashion RetailACTION PLAN
Action Plan to               identify,                Define,            And Managethe East Region current situation and  ...
Project Objectives:To find out the weakness & strength points of the store sales teamTo identify the training level for th...
Weekly , Daily Process and Action plan                 Timeframe Period Of                                         Beginni...
Action:             Meeting             • Meeting with the mall manager’s toWhat:          Prepare training report regardi...
Action:                Observation and Action outlinesWhat                         Start      End         Owners     Assis...
Action:                Observation and Action outlinesWhat                             Start     End         Owners     As...
Action:                Observation and Action outlinesWhat                        Start        End      Owner     Assist O...
Preparation and implementing the process and         what topics will be covered in the process1. Customer Service        ...
Preparation and implementing the process and  what topics will be covered in the process2. Product Knowledge              ...
Preparation and implementing the process and        what topics will be covered in the process3. Store Standard And Visual...
Preparation and implementing the process and  what topics will be covered in the process                   Establishing a ...
Preparation and implementing the process and    what topics will be covered in the process5. Knowing The Competition      ...
Preparation and implementing the process and   what topics will be covered in the process6. Understanding On KPI          ...
Preparation and implementing the process and    what topics will be covered in the process                          Commun...
Result And Chart statistics     Result Of the Action plan will Be Measured And filled in the    Following Chart To Identif...
East region training action plan to analyze the current situation and training needs
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East region training action plan to analyze the current situation and training needs

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East region training action plan to analyze the current situation and training needs

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East region training action plan to analyze the current situation and training needs

  1. 1. Fawaz Al Hokair & Co. Fashion RetailACTION PLAN
  2. 2. Action Plan to identify, Define, And Managethe East Region current situation and Specialized Training needs.
  3. 3. Project Objectives:To find out the weakness & strength points of the store sales teamTo identify the training level for the current employee’sTo help me out to conduct a new training and action planPrepare the training report for all the training issues regarding thecurrent situationTo provide a snapshot of where our training may have the greatestimpact.
  4. 4. Weekly , Daily Process and Action plan Timeframe Period Of Beginning – First Of April 2012The Action Ends At the End Of May 2012 Plan : Weekly Each Saturday And Tuesday Of the Week Process Days: MOD MODex Khaldoon Ehsa Rashid Marina Khobar Shatiee Dareen Fanateer Othaim VeniciaLocation: CornicheAnd Week #1 #2 #3 #4 #5 #6 #7 #8 #8 #8 #8 #7Number #The Day Attending the Mall Manager briefing , Visiting Each Store and Getting The RequiredProcess : Information From And about The Store Sales Team
  5. 5. Action: Meeting • Meeting with the mall manager’s toWhat: Prepare training report regarding the current situation. Start: • Saturday 31/Mar 12:00pm • Saturday 31/Mar 1:00pm Ends:Owners: • Ibrahim / Zack • All mall managersAssist Of:
  6. 6. Action: Observation and Action outlinesWhat Start End Owners Assist Of Remark StatusObserve the sales team Saturday At the Ibrahim/ -All mallperformance in the East of each End of Zack managersregion by Each mall And week in the -Storecheck the bellow action’s: all the Week managers1. How salespeople East and thegenerate business leads region reportand establish contact with malls will becustomers. sent At2. Analyze which sales the firstmethods work and which day ofrequire changes the3. Understand under what followincircumstances sales goals g weekare not met, and try todevelop a plan to ignitesales performance.
  7. 7. Action: Observation and Action outlinesWhat Start End Owners Assist Of Remark StatusCheck if the team is meeting Saturda At the Ibrahim/ -All mallsales goals, such as: y of End of Zack managers1. Identify the top five sales each the -Storeperformers in the mall and week in Week managersmake a schedule to meet with all the and thethem East report2. Ask our highest performing region will besales team about their sales malls sent Attechniques for selling our the firstcompany products and services day ofto help in identifying the thecurrent area situation followin3. Listen to how they interact g weekwith our customers, maintain apositive attitude and meetcompany sales goals.
  8. 8. Action: Observation and Action outlinesWhat Start End Owner Assist Of Remark Status s1. Mall Managers Briefing Every I’ll be Ibrahim -All mallFeedback Form Morning Sending / Zack managers brief in the -2. Evaluating The Store Every Mall feedbackManager Participation and via EUnderstanding mail Every Day
  9. 9. Preparation and implementing the process and what topics will be covered in the process1. Customer Service Understand the importance of good customer service & how to give it. Understand the importance of customer service in a competitive environment. Practice the skills of dealing with customer & handling their complaints. Understand customer needs. Understand importance of the customer feedback. Understand & practice Steps to Making a Sale
  10. 10. Preparation and implementing the process and what topics will be covered in the process2. Product Knowledge Pricing structure Styles, colors or models available History of the product Any special manufacturing process How to use the product
  11. 11. Preparation and implementing the process and what topics will be covered in the process3. Store Standard And Visual Display Use of daily checklist Windows clean and well presented House keeping Visual standards maintained Maintenance problems reported Cash Desk organization All merchandise correctly priced, sized and steamed Fixtures / lightings correctly positioned
  12. 12. Preparation and implementing the process and what topics will be covered in the process Establishing a relationship with the customer4. Sales Process Analyzing the needs of the customer Making a recommendation to satisfy those needs Completing the sales process by taking a commitment Ensuring prompt delivery of the service and follow-up with the customer for any feedback
  13. 13. Preparation and implementing the process and what topics will be covered in the process5. Knowing The Competition How well does our team know the competition? Differentiate themselves and our company against the competition? Are they position well against the competition?(them self, the company, the product, the service)
  14. 14. Preparation and implementing the process and what topics will be covered in the process6. Understanding On KPI Unit Per Transaction (UPT) Average Transaction Value (ATV) Conversion Rate Target Setting And Bonus scheme
  15. 15. Preparation and implementing the process and what topics will be covered in the process Communication Skills With the7. Communication Skills prospective customers Communication Skills With The Store Sales Team Communication Skills With The Store Manager And The Company Management
  16. 16. Result And Chart statistics Result Of the Action plan will Be Measured And filled in the Following Chart To Identify the weakness & strength points of the store sales team in Each Mall. Mall’s Current Situation Statistics .8765 Customer Service4 Product Knowledge3 Store Standard2 Sales Process1 Knowing The Competition0 Understanding On KPI Communication Skills
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