The New World: Is Social Media Right For You?

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Resources list from Seltzer Design's Breakfast Forum #4 (10.09) on social media for businesses. Panelists were Claudine Bianchi, Barbara Bix, and Annie Smidt, moderated by Rochelle Seltzer.

Resources list from Seltzer Design's Breakfast Forum #4 (10.09) on social media for businesses. Panelists were Claudine Bianchi, Barbara Bix, and Annie Smidt, moderated by Rochelle Seltzer.

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  • 1. d i s c o v e r i n g t h e n e w w o r l d is social media right for you? Columbus Day edition of Seltzer’s Design Intelligence Breakfast Forums series
  • 2. resources Books Here are a few books that our panelists think are especially useful and pertinent to social media for business and/or for people just delving into the world of social media. Twitter Power | Joel Commb Marketing to the Social Web: How Digital Customer Communities Build Your Business | Larry Weber c Social Media Marketing in an Hour a Day | Dale Evans Sticks and Stones: How Digital Business Reputations The New Influencers | Paul Gillinb are Created over Time and Lost in a Click | Larry Weber c The Social Media Bible: Tactics, Tools, and Strategies The New Community Rules: Marketing on the Social for Business Success | Lon Safko and David Brake Web | Tamar Weinberg The New Rules of Marketing and PR | David The Open Brand: When Push Comes to Pull in a Merman Scott Web-Made World | Kelly Mooney and Nita Robbins websites and tools (all are free unless otherwise noted) social media sites linkedin.com mostly professional networking c gather.com mostly personal social networking around shared interests plaxo.com mostly professional networking meetup.com online networking to facilitate real life facebook.com chiefly personal, with some professional group meetings social networking eventful.com online community for promoting and twitter.com microblogging, a mix of professional discovering real life events and happenings and personal myspace.com mostly personal, good for music youtube.com video sharing promotion metacafe.com video sharing friendster.com mostly personal networking (no longer popular in US) vimeo.com video sharing brightkite.com mostly personal networking vidler.com video sharing scribd.com publish content online and find out what ustream.tv streaming video/cam sharing others are reading flickr.com photo sharing digg.com news/link sharing site (currently most popular site of its kind) tumblr.com a hybrid of microblogging and media sharing with a lot of cool options reddit.com news/link sharing site friendfeed.com mostly personal social networking (now del.icio.us social bookmarking part of facebook) SELTZER PO Box 470802 | Brookline MA 02447 | 617 353 0303 t | 617 262 0255f | seltzerdesign.com Member, AIGA
  • 3. page 2 stumbleupon.com site sharing/ranking website and twitter-related toolbar accessory twiturly.com real-time tracking of what URLs are being propeller.com news/link sharing site posted on twitter mixx.com news and information sharing site trendistic.com graphs twitter trends alongside relevant tweets metafilter.com news and information sharing site twitscoop.com alternative web interface with more slashdot.org techcentric news and information trend and search tools sharing site tweetstats.com nice graphs of your usage, tweets, care2.com greencentric news and information retweets and interface choices sharing site twittercounter.com graphs of usage, followers and kirtsy.com news sharing site with emphasis on fashion, friends over time entertainment, design (largely female user base) twinfluence.com check on reach, velocity and social kaboodle.com consumer/retail shopping-related capital of a twitterer networking twitterholic.com popularity rank on twitter, in all and sphinn.com social sharing site for interactive geographically marketers tweetpsych.com profile of your twitter content sugges- designfloat.com information sharing site for designers tions of similar tweeters smallbusinessbrief.com information/article sharing twellow.com twitter yellow pages site about small businesses twibs.com find businesses on twitter inboundmarketing.com article/info sharing site about marketing (especially online) tweetscan.com email alerts when your chosen topics are mentioned on twitter tipd.com information and tip sharing and networking about finance, investing and business twazzup.com realtime topical search with several advanced features valueinvestingnews.com information sharing and networking site for value investors twitpic.com for sharing photos related to tweets activerain.com networking and blog-sharing for real twitzap.com web-based twitter client that allows estate professionals for more customized organization of feeds and fast tweeting slideshare.com publish or find slide presentations twittorati.com tracks the tweets of the top 100 bloggers speakerrate.com rate (real world) speakers and get plus other twitter authority voices feedback on your speaking engagements bit.ly shorten urls for twitter and also track them (after you shorten a link, insert the word “info” between the “.ly” and the string of random characters in your short URL to track it in your browser) SELTZER PO Box 470802 | Brookline MA 02447 | 617 353 0303 t | 617 262 0255f | seltzerdesign.com Member, AIGA
  • 4. page 3 tweetdeck.com free, Air-based desktop client for Twitter cymphony.com listening campaigns, social media (and Facebook and MySpace) that consolidates your strategy (paid services) feeds and lets you track and see trends b techrigy.com listening campaigns (paid services, socialoomph.com makers of TweetLater, a way to pre- limited free account available) schedule your tweets popurls.com aggregates popular items from a number web stats, monitoring and listening of bookmarking, news and other sites google.com/analytics the current best and most robust feedburner.com if you have feeds from your website, statistics package. Includes tools for multivariate test- you can track them here — and learn more about feeds ing and tracking conversion goals (now part of Google) google.com/alerts set up alerts to let you know when podcast-related tools certain terms appear in Google results podcastalley.com podcast directory google.com/trends see what’s hot today in Google searches podfeed.net podcast directory google.com/insights/search follow historical trends apple.com/itunes/podcasts hub for finding out how of search terms and see the future forecast along with to make, find and listen to podcasts with apple seasonality, geographical distribution, etc. technology alexa.com web metrics, trends and tracking (considered podcasts about social media an important indicator) (all available free in the iTunes Music Store) technorati.com search the blogosphere, see what’s The Digital Marketer Quick and useful tips, delivered trending in blogs in short podcasts, once a week, very accessible. From Grammar Girl’s Quick and Dirty Tips Network — an blogpulse.com Nielson’s blog, video and link interesting social media success story in and of itself.a tracking site Today in Social Media Clayton Morris’s take on what’s siteexplorer.search.yahoo.com quickly see the links to going on in SM each day a page, or retweets DishyMix with Susan Bratton 30–45 minute interviews webtrends.com suite of robust analytics and optimiza- with movers, shakers and thinkers in marketing and tion tools (paid services) social media — packed with big ideas and little tipsa trackur.com media, social media and reputation Marketing Voices by Jennifer Jones and Partnersb monitoring (paid service) Six Pixels of Separationb radian6.com robust listening campaign tool, integrates with salesforce and others (paid service) blogs and resources about social media infegy.com makers of social radar listening campaign chrisbrogran.com business and social media (and their tool with robust visualization capabilities (paid service) intersection) blog — tons of practical tips on blogging omniture.com conversion optimization, SEO and chrisg.com on the business of blogging tracking tools (paid service) buzzstudy.com analysis of how different events played spinn3r.com real time blog indexing services out in the social mediasphere (by the makers of (paid service) Social Radar) SELTZER PO Box 470802 | Brookline MA 02447 | 617 353 0303 t | 617 262 0255f | seltzerdesign.com Member, AIGA
  • 5. page 4 businessblogconsulting.com concrete tactics and toprankblog.com the Online Marketing Blog — it’s just information for business in social media what the name saysb blogherald.com news on blogging and the blogosphere bloggingforbusinessbook.com Blogging for Business Blog by Ted Demopoulus c doshdosh.com accessible “beginners’ guides” to many social media topics like news aggregators, social book- somesso.com/blog blog about corporate social media c marking, etc. (geared for individuals, but still useful for business) the ABC’s alistercameron.com on social media This list was compiled by Annie. A few of Annie’s personal favorite resources are marked technosailor.com social media news, analysis and with an “a.” Contributions from Barbara are marked opinion with a “b,” contributions from Claudine are marked whatsnextblog.com social media and business with a “c.” evancarmichael.com entrepreneurship blog — read the articles on using social media in business nevillehobson.com social media analysis — check out the “convotrack” tab twistimage.com/blog Six Pixels of Separation blog on web 2.0 and marketing cluetrain.com/#manifesto the seminal 95 theses of the new world of marketing, from 1999 and still burningly relevant to day (the whole book is also online for free) a fannick.blogspot.com blog about media measurement and text mining sethgodin.typepad.com insightful and sometimes heretical insights on marketing — online and elsewhere copyblogger.com one of the heavy hitters — blog about writing blogs mashable.com news aggregator on all things social media (tech-focused)b alltop.com aggregator of top stories from top blogs, many about social media problogger.com the top site about blogging and making money with blogging (geared more towards personal and small biz) a SELTZER PO Box 470802 | Brookline MA 02447 | 617 353 0303 t | 617 262 0255f | seltzerdesign.com Member, AIGA