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Breakfast Forum #7 Presentation

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Breakfast Forum #7 Presentation Breakfast Forum #7 Presentation Presentation Transcript

  • #SeltzerBF
  • claremcdermott
    SoloPortfolio
  • anniesmidt
    seltzer
  • aarondesatnik
    nexus
  • The Do List
    Do blog to help meet your goals At the end of the day, it has to drive sales and other goals.
    Do write for and engage the customerID through survey, web analytics, etc; posts must be short; open-ended; this includes reposting content from blogs that your customers like.
    Do stay disciplinedPost 2–3 pieces of content a week.
    Do experiment with different mediums to convey the messageVideos, webinars, surveys, etc.
    Do track progress on goals Since you launched the blog, have you seen changes in website hits, product inquiries, sales, SEO rankings, etc?
  • The Don’t List
    Don’t fear self-promotion As long as it’s tasteful, tempered, and valuable.
    Don’t go it aloneTeam buy-in is important both because they will provide content and feedback.
    Don’t get dragged down by an editorial calendarCalendars are helpful in mapping goals to blog posts, but blogs are valuable because they are real-time. If you find out important news, post it!
    Don’t let your blog comments run wildBlog commenters feel protected by the anonymity of the web, so comments can get out of hand unless they’re monitored.
    Don’t post unless you have something to say This goes for blogging as much as it does for news releases.
  • discussion
    #SeltzerBF
  • any questions?
    #SeltzerBF
  • thanks for coming!
    #SeltzerBF
  • #SeltzerBF