PlacifyMe - Location-based Mobile Application

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  • 1. Location-Based Mobile App IE International Venture Days Doha, Qatar Presenter: Shady El Mansoury November 2013 – Doha, Qatar 1
  • 2. Know What’s Where & Who’s There 2
  • 3. A Short Animation PlacifyMe … The Future … WWW.PLACIFYME.COM 3
  • 4. What Our Market Research Tells Us The Qatar Smartphone Market 75% Smartphone penetration 67% Smartphone users without Native Apps WWW.PLACIFYME.COM 73% Smartphone users could be found not downloading or purchasing Apps for 30 days 4
  • 5. More Data out of Market Research 82.1% Believe smartphones are important part of our daily lives 64.2% Use smartphones often to search for a service or info 46.2% Get to know about new offers via social media, TVCs; and Newspapers Ads 63.2% Use printed vouchers for special offers & promotions WWW.PLACIFYME.COM 5
  • 6. Need Identification Do We Have A Need? Apparently, Yes ...! People are looking for something to help them more with what’s going around them There is no single App developed to focus on the Local Market in Qatar in terms of: announce offers, update promotions, simply tell you what valuable stuff that might be happening around you WWW.PLACIFYME.COM 6
  • 7. Revealing The Solution PlacifyMe App is just here Placify in Wiktionary: to create a Peaceful and Calm Environment Placify in our Dictionary to combine Places and Classification just together WWW.PLACIFYME.COM 7
  • 8. An Introduction to the process What Happens In Phase One WWW.PLACIFYME.COM 8
  • 9. The Smartphone Consumer Market PlacifyMe Target Audience 95% Our Main Target Audience o Younger Age Group between 18 to 34 years old (Youth considered to be at 95% penetration of Smartphone Users in Qatar) o Males and Females o Residents of Qatar (Qatari & Expatriates) WWW.PLACIFYME.COM 9
  • 10. Reaching Out To Our Audience Our Main Distribution Channels would be: iTunes App Store (iOS) and Google Play App Store (Android). We shall capture our audience attention via a number of Marketing Approaches: Social Media Advertisement Social Media Outreach Google Adwords Local Media Outreach Retargeting Online Advertisement Newspapers Advertisement Our Website Outdoor Ads (Transit Ad & Street Billboards E-Marketing Campaign WWW.PLACIFYME.COM 10
  • 11. Our Revenue Streams PlacifyMe App will be free to download. Revenue streams will include: 1 Display Advertisement 2 Geo-targeting Advertisement 3 Sponsorship (Monthly) WWW.PLACIFYME.COM Users Subscription (Monthly) 4 Retailers & Merchants Agreement 5 11
  • 12. Lean Start-up Approach Resources Needed Sales & Marketing Team App Development Brand Development Key Resources We Shall Need Office Location & Administration Associated Intellectual Property Technical Administrator WWW.PLACIFYME.COM 12
  • 13. Lean Start-up Approach Partners/Suppliers To Target Our Main Partners Shall Be: Retailers Local Media Reporter Food Outlets Merchants Local ICT & High Tech Evangelists Social Media Influencers WWW.PLACIFYME.COM Events Planners / Organizers Sponsors 13
  • 14. What We Expect To Achieve Three (3) Year Growth Plan 2014 o Launch Phase One o Develop Brand Awareness o Focus on Users & Retailers/Merchants acquisition 2015 o Launch Phase Two o Strengthen Brand Awareness o Grow Users & Retailers/Merchants acquisition 2016 o Explore Expansion Opportunities within the region o Increase Users & Retailers/Merchants base Ensure The Viral Loop Concept of “ Get – Keep – Grow “ is well maintained WWW.PLACIFYME.COM 14
  • 15. A Five Month Outlook Operational (Technical) Plan WWW.PLACIFYME.COM 15
  • 16. A Closer Look At The Competition Local Business Models Q.Grabs Demonstrate Groupon Business Model through a website platform and only for Food Outlets & Spa Treatments WWW.PLACIFYME.COM The Entertainer - Qatar Offer a Booklet for USD 100 that include printed vouchers for special deals on Food Outlets & Spa Treatments 16
  • 17. It is a Successful Business. Have a Look At International LBS App Success Stories SCOUTMOB SHOPKICK WWW.PLACIFYME.COM HOPPR 17
  • 18. PlacifyMe Know What’s Where and Who’s There WWW.PLACIFYME.COM 18
  • 20. Source Of Information Page 3 Page 4 (ictQATAR & Nielsen survey – Feb’12)* *Source: (own survey conducted on 106 samples out of 550 samples approached – April’13)* *Source: WWW.PLACIFYME.COM 20