Barter for Your Advertsing


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Turn your excess, undervalued inventory or unsold time into local, national & international advertising campaigns

- Get more cash customers
- Maximise your profits
- Build your brand

Ormita is the world's largest multilateral reciprocal barter exchange system, with subsidiaries that conduct business worldwide and offices in 23 countries.

“Businesses often have excess capacity in their own goods, services or infrastructure, even more so when the financial cycle slows and credit tightens. Business people find that using capacity to source needed goods and services is an attractive alternative proposition to conventional sales and credit if it can increase sales, ease cash flow or reduce reliance on conventional credit.”

"Capacity Trade and Credit: Emerging Architectures for Commerce and Money". City of London Corporation, ESRC, UKTI, BIS joint Report. City of London Corporation. Dec 2011.

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Barter for Your Advertsing

  1. 1. © Ormita Commerce Network,2012 Bartering for Advertising Turn your excess, undervalued inventory or unsold time into local, national & international advertising campaigns - Get more cash customers - Maximise your profits - Build your brand Bartering for advertising does not cost – it pays!
  2. 2. © Ormita Commerce Network,2012 Bartering for advertising allows businesses to promote their products or services without having to outlay extra cash costs to do so. “The secret of success is to find out where everyone else is going and get there first.” - Mark Twain Advertising is important to retaining a businesses brand value, reputation and market position with consumers. Just as Stuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark. You might know what you are doing, but nobody else does,” it is very difficult to do business if no one knows that you exist, much less what you are about. Do You Really Need Advertising? You’ve developed great products and services and sold them as well as anyone. That’s why you’re in business. Now you want to grow by gaining more clients to take your business to the next level. In an era of information overload it is very important to keep reminding customers and prospects that you are in business. If you aren’t out there, your competitors will be. Ormita helps businesses like yours break through and beat your competitors. Our award winning “barter for advertising” solution lets you swap your time, space or excess and undervalued inventory for media campaigns locally, across the country, or across the world. Ormita’s focus is on providing you with a low risk solution that creates a positive return for your business. We take a very business-minded approach to solving marketing problems. Helping to increase your customer base and grow your cash business is our goal. Get More Cash Customers Think of Ormita as an extension of your Marketing and Sales team, a partner that adds value to your organisation. Bartering for advertising can bring you many tangible benefits: • Increase your brand value • Take customers away from the competition • Expand your market share • Get referrals from barter members • Enhance your sales portfolio • Retain brand value and market price expectations • Provides a low-risk and low-cost entry to foreign markets
  3. 3. © Ormita Commerce Network,2012 Other Reasons to Consider Bartering for Advertising Bartering Moves Excess Inventory & Fills Idle Space and Time Every business owner struggles with the dilemma of what to do with de- preciating inventory or idle time. By bartering for advertising with Ormita you are using that excess capacity to generate more cash sales. Barter Improves Cash Flow There are three basic ways to improve your cash flow - maximise your return on investment, generate additional sales and reduce costs. Ormita does all three of these things. Bartering allows you to buy advertising using your depreciating inventory or previously unsold time, empty hotel rooms or un- filled seats. Rather than discounting, you are maximising the value of those assets while generating incremental sales. When you purchase media us- ing those barter credits the payment is made from new sales -- sales that would not have otherwise happened. Attracts New Cash Paying Clients By using barter to acquire advertising you are increasing the possibilities that people will recognise your prod- uct or service and buy from you for cash you’re the time is right. Bartering Maximises The Value of Your Excess Capacity Bartering via Ormita will return more value for your product or service than either discounting or cash liquida- tion would allow. Bartering can even recover the original wholesale price, including the full anticipated profit. Creating Wholesale Buying Power With barter, the real cost of the adver- tising is the cost to make a new sale. For time or serviced based industries this is nominal. For product manufac- turers this is either: the cost to manu- facturer a replacement product; or the extra margin that you would not have earned if you had sold for the dis- tressed item at liquidation prices. Ensures Retention of Brand Value Ormita allows you to barter your product or service at full market value without impacting your brand or cash-paying customers. By selling “off-market” to Ormita members a business retains full control over prod- uct placement and pricing. Ormita matches sellers with buyers from across the globe – providing a new outlet to move those products. Generates Cash Referrals People who acquire your product or service on barter are likely to tell oth- ers. This may result in more “word- of-mouth” referrals, an increased work-portfolio, more recommenda- tions, improved organizational skills, higher visibility and more cash sales. Creating Wholesale Buying PowerCreating Wholesale Buying Power With barter, the real cost of the adver- Attracts New Cash Paying ClientsAttracts New Cash Paying Clients By using barter to acquire advertising you are increasing the possibilities that people will recognise your prod- Other Reasons to Consider Bartering for Advertising
  4. 4. © Ormita Commerce Network,2012 Bartering for Advertising Expands Your Market Share Advertising is essentially mass-produced salesmanship. If it were possible to speak to all of one’s prospects face-to-face, no one would bother to use advertising. Because most businesses cannot do this, they need to pay for some form of advertisement. Unfortunately, the cost of advertising may be too high for many businesses, particu- larly in the current economic environment. Barter can be the saviour of such an enterprise. What Can Be Exchanged for Advertising? • Excess Inventory • Depreciating Assets • Undervalued Stock • Incorrectly Packaged Stock • End-of-line Items • Test Products • Event Tickets • Hotel Room Nights • Real Estate / Property • Transportation Services • Professional Services • Gift Vouchers What Can Not Be Bartered? • Expired Items (unless they can be re-purposed) Some Basic Rules of Barter When Selling Your Product on Barter Ormita does not sell your product for cash – ever. Instead we barter it through our network. You may be required to provide us with copies of bro- chures, marketing materials and/or samples of your product. You may also have to show us proof of product RRP/wholesale price. You will need to tell us if there are any restrictions on where your product can go or who it can be sold to on barter. (We don’t want to impact your current cash market). When you sell your account with Ormita is credited the value of the sale as if it were a cash sale. You use that credit to buy advertising through the Ormita network. There are no costs to accrue barter credits in your account and no monthly or entry fees. When Buying Your Product on Barter You can not buy advertising from a business you have already purchased from using cash within the last 12 months. (You could instead choose another available advertis- ing outlet which has a similar audience). Prices are rate card or better (depending on volume and frequency of advertising). Not all media are available all the time. Most media require “brand approval”. This means you will need to submit information to them about what you are intending to advertise, copies of your brochures and any examples of other advertising you have done elsewhere. All media barter buys are 100% barter unless otherwise noted. (There is a 14% cash fee on every advertising purchase to cover our costs). • • • • • • • • • •
  5. 5. © Ormita Commerce Network,2012 Our Barter Advertising Availabilities Please note: this is not a complete list. Media availabilities on barter vary day by day. For an up-to-date list please lodge an enquiry with your local Ormita representative. Our Process 1. You provide us exact details of the stock, product or service that you wish to barter including: a. Brochures / Sales Literature / Website Address b. List of inventory (if a product) or amount of gift vouchers (if a service) c. Wholesale and RRP price d. Physical location of product or service 2. You tell us what you would like to buy on advertising including: a. What type of product or service you would like to advertise using your barter credits b. Type of media (print, outdoor, radio, tv etc) c. Demographics (location, age range, income bracket, occupations etc) 3. We will make an evaluation on the viability of the offering for barter. At this time we will: a. Provide you with an indication of some of the types of media which may be suitable b. Provide an indication of the types of buyers we may have for your product or service (if yet known) This may take us up to fourteen (14) days. 4. Once we have come up with an agreed plan we will move to sell your product or service and place the credits into your barter account. 5. You then use those credits to buy the named advertising you have chosen (or any additional future media you may require). Our media includes large, well-known, global publications through to niche-industry magazines and radio stations. Not every type of media is available on barter – the important thing is reaching the right target audience. Bartering gives you the opportunity to experiment with different types of media and find out what works best for your business – at almost no cost! Australia Bulgaria Canada China Cyprus Germany Ghana Hong Kong India Iran Israel Italy Jordan Lebanon Malta Mexico Morocco New Zealand Philippines Romania Russia Saudi Arabia Singapore South Africa South Korea Tanzania Thailand Turkey Ukraine U.A.E. United Kingdom U.S.A. Zambia
  6. 6. © Ormita Commerce Network,2012 Advertising in Foreign Markets Using Barter
  7. 7. © Ormita Commerce Network,2012 Together with its “Barter for Advertising Solution”, Ormita Provides a Range of Free Services to Businesses Looking to Enter Foreign Markets Free Localisation Services In this ever shrinking world we live and work in, product literature or packaging often needs to be produced in the many various languages suitable for your market place. Free Translation Ormita provides its advertising clients with free basic translation services of advertising, market- ing and website design materials to/from the following languages: • Arabic • Bulgarian • Chinese • English (AU/CA/NZ/UK/US) • French • German • Italian • Romanain • Spanish Marketing to the Chinese: • Turkish • Ukrainian • Russian Free Graphic Design We can help alter any existing advertisements that you have and make them suitable for the foreign market. If you do not have any current advertising material we can provide a more-detailed graphic design ser- vice on barter .
  8. 8. © Ormita Commerce Network,2012 Who is Ormita?
  9. 9. © Ormita Commerce Network,2012 Unproductive or unsold assets are known as “dead capital” and there is an estimated 9.3 trillion dollars of it world-wide. Unsold appointment time, empty hotel rooms, unsold venue passes, unfilled advertising space, rapidly depreciating stock, end-of-line items or oversupplied products all represent lost revenue which otherwise will never be recovered. It is Ormita’s mission to transform this otherwise lost profit into new income, investments and benefits for corporations. Ormita works directly with Government Ministries, State Owned Enterprises, Fortune 500 Companies, Stock Exchange Listed Companies and a handful of carefully selected private cor- porations in 54 countries. Market Segments By Volume Global Trade Volume (Millions of USD) High Standards of Business Conduct The Company is committed to achieving and maintaining the highest standards of conduct and has undertaken various initiatives designed to achieve this objective. The Company’s corporate governance charter is intended to ‘institutionalise’ good corporate governance and, generally, to build a culture of best practice both in the Compa- ny’s own internal practices and in its dealings with others. The Company has documented standards of business conduct which sets forth the Companies commitment to in- tegrity and ethical behaviour in all aspects of its business activity. The standards are applicable to all of the Compa- nies directors, officers, and employees who are required to periodically verify their awareness of, and compliance with, the standards. The Board of Directors has oversight responsibility for the standards.
  10. 10. © Ormita Commerce Network,2012 Ormita has offices in 23 countries According to studies undertaken by the U.S. Department of Commerce (DOC), GATT and World Bank; reciprocal trade, counter-trade, retail barter and community currencies remain a popular method of commerce with 20 to 30 percent of world trade being facilitated through some form of barter, World-wide corporate barter has reached the $200 billion mark as well and counter-trade reportedly accounts for over 4 trillion dollars in transactions annually. Everyone wants to conserve cash and generate more wealth and in a highly competitive market every business is on the look-out for something that will give them a competitive edge. The barter industry represents an amazing opportunity for participants – allowing them to “trade what they have – for what they want”. When a business can convert its surplus capacity into something of value – either expense already budgeted for or investments aimed at company growth – they will succeed. When we established the Ormita brand we had an objective of creating a business that would be successful, sustainable and create value - not just for shareholders, but for our customers as well. In short: we wanted to establish a business that we could be proud of for its value to our friends, colleagues and society, as well as to our own pockets. We believe that Ormita has succeeded in this mission. Our vision is much more than being successful – it is the combined excellence and commitment to our members, staff and all other stakeholders, and the communities we serve. Above all, we believe Ormita is well placed to deliver significant returns for our customers and partners.
  11. 11. © Ormita Commerce Network,2012 AUSTRALIA BRAZIL BULGARIA CANADA CHINA CYPRUS FINLAND FRANCE GERMANY GREECE HONG KONG INDIA ISRAEL ITALY MALTA MEXICO NETHERLANDS NIGERIA ROMANIA RUSSIA SINGAPORE SOUTH AFRICA SOUTH KOREA SWEDEN SWITZERLAND THAILAND TURKEY UNITED ARAB EMIRATES UNITED KINGDOM USA ZAMBIA +61 2 8064 2487 +55 21 3958 0819 +359 2 492 5044 +1 647 931 6841 +86 755 33 011 789 +357 25 025092 +358 9 3158 2401 +33 1 8288 3929 +49 931 3069 99280 +30 211 790 2320 +852 5808 2722 +91 22 522 141 +972 3 763 0190 +39 015 952 6193 +356 2778 1011 +52 55 4170 7577 +31 20 808 2007 +234 1255 8901 +40 3 1630 0662 +7 498 619 5663 +65 3158 1477 +27 10 500 9060 +82 70 7705 3525 +46 8 4083 9907 +41 43 508 1008 +66 600035265 +90 850 377 8101 +971 4 451 7070 +44 203 432 3828 +1 314 269 5876 +260 97 789 5034 Ormita Commerce Network Limited 7th Floor, 27 Hillier Street Sheung Wan, Central, Hong Kong T: +852 5808 2722 F: +852 3017 5509 * Please note that not all numbers appearing above have local offices. In some instances the country contact numbers will divert to a neighbouring country where Ormita has full offices. CONTACTING ORMITA