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Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
Barter and Cross Promotions at Gas Stations - Get Noticed!
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Barter and Cross Promotions at Gas Stations - Get Noticed!

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Bartering for advertising allows businesses to promote their products or services without having to outlay extra cash costs to do so. …

Bartering for advertising allows businesses to promote their products or services without having to outlay extra cash costs to do so.

Ormita helps businesses like yours break through and beat your competitors. Our award winning "barter for advertising" solution lets you swap your time, space or excess and undervalued inventory for media campaigns locally, across the country, or across the world.

Ormita's focus is on providing you with a low risk solution that creates a positive return for your business. We take a very business-minded approach to solving marketing problems. Helping to increase your customer base and grow your cash business is our goal.

Think of Ormita as an extension of your Marketing and Sales team, a partner that adds value to your organisation. Bartering for advertising can bring you many tangible benefits:

• Increase your brand value
• Take customers away from the competition
• Expand your market share
• Get referrals from barter members
• Enhance your sales portfolio
• Retain brand value and market price expectations
• Provides a low-risk and low-cost entry to foreign markets

Ormita is the world's largest multilateral reciprocal barter exchange system, with subsidiaries that conduct business worldwide and offices in 23 countries.

---------------
QUOTES ABOUT THE ORMITA COMMERCE NETWORK BARTER EXCHANGE PLATFORM
-------------
The use of networks such as Ormita can help countries to build solid industrial bases, by balancing purchases of foreign goods and services against domestic exports in a simple, but creative manner; while addressing World Bank and IMF concerns of “bilateralism” and anti-competitive behaviour. This form of trade finance has a multiplier effect as it increases overall purchasing power which helps to reduce unemployment, recover potentially depreciating (or lost) value and helps a country’s development.

"International Trade Flows Facing The Global Credit Crunch: The Multilateral Barter Trade System". University of Turin, Italy. Faculty of Economics. March 2012

“Businesses often have excess capacity in their own goods, services or infrastructure, even more so when the financial cycle slows and credit tightens. Business people find that using capacity to source needed goods and services is an attractive alternative proposition to conventional sales and credit if it can increase sales, ease cash flow or reduce reliance on conventional credit.”

"Capacity Trade and Credit: Emerging Architectures for Commerce and Money". City of London Corporation, ESRC, UKTI, BIS joint Report. City of London Corporation. Dec 2011.

http://www.barterforadvertising.com
http://www.barterforprinting.com
http://www.agriculturalbarter.com
http://www.governmentbarter.com
http://www.ormitacorporate.com
http://www.ormita.com
http://www.barterforequity.com

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  • 1. www.ormita.com FMCG Cross Promotion CampaignFMCG Cross Promotion Campaign through Oil Marketing Companiesthrough Oil Marketing Companies Values Integrity Innovation Responsibility Quality Service Good corporate citizenship Core Competencies Global reach Industry specific experts Detail oriented Strategies Opening new frontiers Sharing best practices Leadership development Ethics and compliance Ormita Commerce Network
  • 2. www.ormita.com Godrej Cinthol Cross Promotion Mumbai– 67 Hoardings Against an offer of 110,000 USD worth of products of cinthol deo, talcum powder, soaps, Cinthol got visibility across 67 Mumbai petrol pumps in prime locations, over 2,000,000 trial generations, streamlined visibility, Godrej consumer products limited
  • 3. www.ormita.com Condenast HPCLCondenast HPCL By offering Vogue, GQ, Traveller magazines to customers at fuel stations, free of cost againstBy offering Vogue, GQ, Traveller magazines to customers at fuel stations, free of cost against specified fuel purchase Condenast got to increase their subscription base, reader base apart fromspecified fuel purchase Condenast got to increase their subscription base, reader base apart from excellent outdoor visibility at all premium locations in Mumbaiexcellent outdoor visibility at all premium locations in Mumbai
  • 4. www.ormita.com Ossam Diamond Jewellery – Tribhuvandas Bhimji Zaveri campaignOssam Diamond Jewellery – Tribhuvandas Bhimji Zaveri campaign MumbaiMumbai Against full value jewellery vouchers without terms, we added more foot falls to their new storesAgainst full value jewellery vouchers without terms, we added more foot falls to their new stores opening in Mumbai and offered visibility across petrol outlets through the hoardings.opening in Mumbai and offered visibility across petrol outlets through the hoardings.
  • 5. www.ormita.com Universal Music new album launchUniversal Music new album launch Company offered various CDs and DVDs including Justin Bieber new album launch and customersCompany offered various CDs and DVDs including Justin Bieber new album launch and customers availed free cds on purchase of specified fuels from BPCL. Universal Music got excellent visibility atavailed free cds on purchase of specified fuels from BPCL. Universal Music got excellent visibility at select locations in Mumbaiselect locations in Mumbai
  • 6. www.ormita.com Priyanka Chopra’s debut album “Its my life” was publicisedPriyanka Chopra’s debut album “Its my life” was publicised extensively through BPCL petrol retail outlets where customers were offered free cds ofextensively through BPCL petrol retail outlets where customers were offered free cds of Priyanka’s album. The album was popularised through hoardings at these outlets.Priyanka’s album. The album was popularised through hoardings at these outlets.
  • 7. www.ormita.com Horlicks Lite Trial generation and Boost Glucose samplingHorlicks Lite Trial generation and Boost Glucose sampling at Chennai retail outletsat Chennai retail outlets Over 200,000 customers availed free boost glucose sampling and over 30,000 customers above 35+Over 200,000 customers availed free boost glucose sampling and over 30,000 customers above 35+ age group were given free Horlicks lite worth 2.39 USD eachage group were given free Horlicks lite worth 2.39 USD each
  • 8. www.ormita.com Cross promotion campaign launch at petrol pump, invitationCross promotion campaign launch at petrol pump, invitation to dealers and customers are informed through SMS about the scheme and to come and avail freeto dealers and customers are informed through SMS about the scheme and to come and avail free gifts on fuel purchasegifts on fuel purchase
  • 9. www.ormita.com CEAT Tyres gave away free lunch coupons to truck driversCEAT Tyres gave away free lunch coupons to truck drivers and gave away bikes and tyres. They used the petrol retail outlets to check tyre pressure of trucksand gave away bikes and tyres. They used the petrol retail outlets to check tyre pressure of trucks and inform the truckers when the next tyre replacement was dueand inform the truckers when the next tyre replacement was due
  • 10. www.ormita.com Target customers Age group Age group Age group Total Fuelling 18 - 25 25 - 40 40 + value Rs. Two wheelers 1200 400 400 2000 Four wheelers 60 75 165 300 Luxury cars segment (Accent and above) 5 25 60 90 Below Luxury segment 60% (Not including 35 45 100 180 10% call taxies, travel cabs, etc.) Call taxies, Tourist cabs 20 5 5 30 No of autos, vans, tempos, lorries, etc 1020 340 340 1700 Fuelling above Rs. 500 (for 4 wheelers) 48 60 132 240 Fuelling above Rs.1000 (for 4 wheelers) 12 15 33 60 Women (four wheelers) 3 4 8 15 Men (four wheelers) 57 71 157 285 Women (two wheeers) 60 20 20 100 Men (Two wheelers) 1140 380 380 1900 Traffic Flow at a Petrol Retail Outlet onTraffic Flow at a Petrol Retail Outlet on any given dayany given day
  • 11. www.ormita.com ConceptConcept Sampling through petrol retail outletsSampling through petrol retail outlets  To utilize the petrol retail outlet as a platform toTo utilize the petrol retail outlet as a platform to tap its customer base to conduct sampling,tap its customer base to conduct sampling, generating trials, selling your products,generating trials, selling your products, advertising, marketing among othersadvertising, marketing among others  Also offers excellent awareness of your productsAlso offers excellent awareness of your products and to reach out to the target group of customersand to reach out to the target group of customers by providing hoardings / standeesby providing hoardings / standees  As the outlets are all centrally located, they coverAs the outlets are all centrally located, they cover commercial and residential areas and providescommercial and residential areas and provides access to customers and visibility in a streamlinedaccess to customers and visibility in a streamlined and systematic manner.and systematic manner.
  • 12. www.ormita.com SchemeScheme  Fill fuel at any select petrol retail outlet ofFill fuel at any select petrol retail outlet of BPCL and get exciting products from yourBPCL and get exciting products from your company free.company free.  Can also be used to attract newCan also be used to attract new customers and for sampling purposecustomers and for sampling purpose  Campaigns have a proven track recordCampaigns have a proven track record and definite increase in sales, moreand definite increase in sales, more eyeball views, increased footfalls andeyeball views, increased footfalls and diversion of footfalls from petrol retaildiversion of footfalls from petrol retail outlets to retail stores of clients/sponsorsoutlets to retail stores of clients/sponsors
  • 13. www.ormita.com Scope of your companyScope of your company  To provide the products free of cost towards theTo provide the products free of cost towards the campaign.campaign.  To select the city and locationsTo select the city and locations  Hoarding creative for approvalHoarding creative for approval  Service charges of OrmitaService charges of Ormita
  • 14. www.ormita.com Horlicks dry and wet sampling - MaduraiHorlicks dry and wet sampling - Madurai
  • 15. www.ormita.com Scheme details with various skusScheme details with various skus
  • 16. www.ormita.com Scope of Ormita FMCG PromotionsScope of Ormita FMCG Promotions
  • 17. www.ormita.com SCOPE OF ORMITA Phase – 1 (Tie-up & Coordination) •Ormita is the coordinating agency between OMC and your company •Ormita will coordinate for the location confirmation •Ormita will provide with the necessary list of locations, hoarding sizes •Provide the address and TIN numbers of OMC for dispatch of stocks to a single point location •Stocks will be offloaded by Ormita and verification of stocks in line with the agreed terms with OMC will be taken up and any variation will be intimated.
  • 18. www.ormita.com SCOPE OF ORMITA Phase – 2 (Stock verification and Dispatch) •On confirmation of stocks, the products will be segregated by Team Ormita in line with the list provided by OMC. This will vary from every dealer based on the fuel sales at the outlet and the location preference. •Packing and printing is taken care by Ormita including customizing the packs with Dealer names and product details within the carton •Despatch of the products to the retail outlets •Delivery of the products to the retail outlets accompanied by a Delivery Challan and complete acknowledgement of the same by the Dealer
  • 19. www.ormita.com SCOPE OF ORMITA Phase – 3 (Customer Relationship Management) •On delivery of the stocks, Campaign coordinator of Ormita visits each and every retail outlet •We reconfirm the stocks receipt, verify the scheme details and meet the Dealer •Confirmation of Hoarding at the retail outlet and proper display of the same in line with the campaign requirement •Meet customers, take their feedback on the campaign, on the sponsor and their inputs if any •Record customer statements •Submit a consolidated report to the Oil Marketing company and Sponsor
  • 20. www.ormita.com THANK YOU FOR YOUR TIMETHANK YOU FOR YOUR TIME

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