Keeping and Attracting Ideal Clients in a Web 2.0 World

Slide 2: Keeping and Attracting Ideal Clients in a Web 2.0 World Service providers need clients. ● All else is secondary. – Ideal clients are Online. ● Web 2.0 offers cost effective solutions. ●

Slide 3: You can do it! You don't have to know how to build a cell phone to call China. You don't need to understand Web 2.0 engineering to join the movement. Extend your relationship building and word-of-mouth marketing to the emerging Web 2.0 world.

Slide 4: Web 2.0 is... a hot, hip, cutting 1.0 vs 2.0 ● edge, and evolving Reading vs Writing buzz word Companies vs Communities a cultural movement ● Home pages vs Blogs empowered by a set Lectures vs Conversation of technologies Advertising vs WOM Portals vs RSS (Darrenbarefoot.com)

Slide 5: Focus on Keeping and Attracting Ideal Clients Stay curious about ● Web 2.0. Become a valued ● community member. Turn every ● interaction into a scheduling op.

Slide 6: Stay Curious Low Tech Web 1.0 Web 2.0 Brochures Web Pages Syndicated Blogs Junk Mail SPAM Opt-in / RSS Book Static Site Wikipedia Retail Store Retail Site eBay, Craigslist Ads/phonebook Online Directory Self Book It a long and growing list of examples

Slide 7: Become a Valued Community Member Be where your ideal clients are. ● The community becomes a fan of you. ● Example: Soccer Players ● practices, coaches, games – pics to Flikr, video to YouTube, MySpace friends, – soccer blogs Stay confident, positive, and professional no matter what happens.

Slide 8: Every Interaction is a Scheduling Op Make it easy for ideal ● clients and their friends to book with you. Make every Site and ● email a scheduling op. Link back to your Self ● Book It calendar from all over the Web.

Slide 9: www.selfbookit.com