Keeping and Attracting Ideal Clients in a Web 2.0 World Service providers need clients. All else is secondary. Ideal clients are Online. Web 2.0 offers cost effective solutions.

Service providers need clients.

All else is secondary.

Ideal clients are Online.

Web 2.0 offers cost effective solutions.

You can do it! You don't have to know how to bu ild a cell phone to call China. You don't need to understand Web 2.0 engineering to join the movement. Extend your relationship building and word-of-mouth marketing to the emerging Web 2.0 world.

You don't have to know how to bu ild a cell phone to call China.

You don't need to understand Web 2.0 engineering to join the movement.

Extend your relationship building and word-of-mouth marketing to the emerging Web 2.0 world.

Web 2.0 is... a hot, hip, cutting edge, and evolving buzz word a cultural movement empowered by a set of technologies 1.0 vs 2.0 Reading vs Writing Companies vs Communities Home pages vs Blogs Lectures vs Conversation Advertising vs WOM Portals vs RSS (Darrenbarefoot.com)

a hot, hip, cutting edge, and evolving buzz word

a cultural movement empowered by a set of technologies

1.0 vs 2.0

Reading vs Writing

Companies vs Communities

Home pages vs Blogs

Lectures vs Conversation

Advertising vs WOM

Portals vs RSS

(Darrenbarefoot.com)

Focus on Keeping and Attracting Ideal Clients Stay curious about Web 2.0. Become a valued community member. Turn every interaction into a scheduling op.

Stay curious about Web 2.0.

Become a valued community member.

Turn every interaction into a scheduling op.

Stay Curious Low Tech Web 1.0 Web 2.0 Brochures Web Pages Syndicated Blogs Junk Mail SPAM Opt-in / RSS Book Static Site Wikipedia Retail Store Retail Site eBay, Craigslist Ads/phonebook Online Directory Self Book It a long and growing list of examples

Low Tech Web 1.0 Web 2.0

Brochures Web Pages Syndicated Blogs

Junk Mail SPAM Opt-in / RSS

Book Static Site Wikipedia

Retail Store Retail Site eBay, Craigslist

Ads/phonebook Online Directory Self Book It

a long and growing list of examples

Become a Valued Community Member Be where your ideal clients are. The community becomes a fan of you. Example: Soccer Players practices, coaches, games pics to Flikr, video to YouTube, MySpace friends, soccer blogs Stay confident, positive, and professional no matter what happens.

Be where your ideal clients are.

The community becomes a fan of you.

Example: Soccer Players

practices, coaches, games

pics to Flikr, video to YouTube, MySpace friends, soccer blogs

Stay confident, positive, and professional no matter what happens.

Every Interaction is a Scheduling Op Make it easy for ideal clients and their friends to book with you. Make every Site and email a scheduling op. Link back to your Self Book It calendar from all over the Web.

Make it easy for ideal clients and their friends to book with you.

Make every Site and email a scheduling op.

Link back to your Self Book It calendar from all over the Web.

www.selfbookit.com