the politics of cooking

6.000.000.000 + mouths to feed…

the politics of cooking “ chez-toi” - cooking as DIY culture on web 2.0.

a personal history

in the beginning…

no:

pork

milk

white bread

french fries + mayonnaise

yes:

veal

veal olive oil olive oil

olive oil whole wheat bread whole wheat bread

veal olive oil whole wheat bread pasta pasta

travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece u.s.a. canada

travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland

travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland argentina chile uruguay brasil venezuela curaçao turkey tunesia dominican republic bolivia

fusion cuisine

B.C.

fire

pottery

domesticated

animals

edible plants

4th B.C. -

1st cookbook

hyapathia

m a brief evolution of food

11th-13th. A.D.

1096 butcher shop,

paris

wood, animal fat & butter

v.s.

olive oil

15th-16th. A.D.

the discoveries

1533

guilds

catarina de medici

17th. A.D.

british east

india company

dutch east india

company - v.o.c.

english home

brewn liquor

coffee

18th. A.D.

glass wine bottles

1st pasta factory,

venice

american apples in

london

napoleon & canning

contest

bottle

19th. A.D.

canning process

1st candy &

biscuit factory

chocolate, margarine,

commercial ice cream

food emporia:

coca cola, heinz,

lipton’s, kellogg’s

20th. A.D.

frozen food

1906 pure food &

drug act

1st self-service

supermarkets

1952

1955

self-service supermarkets industrial agriculture, & fastfood h the escalation

pork milk white bread fries industrial crop dusting large scale top soil destruction

missed spraying growth enhancers, pesticides

industrial feedlot growth hormones, anti-biotics, bse

industrial egg production salmonela, avian flu, campilo bacter

industrial pig farming pig pest, contaminated shit heaps

industrial fish aquaculture growth hormones, anti-biotics

Sunny Boy, progenitor 2.000.000 sperm doses sold worldwide +/- 1.000.000 descendants mono breeding v.s. biodiversity

economic footprint v

logistic nightmare concentration of distribution

marketing & publicity over consumption

self-service convenience?

validity date produce waste

open produce counter energy waste

individual packaging waste

snack pigeon holes complete disconnection

iconic meal real cost  45,00

mcdonald’s in china 1.200.000.000+ mouths to feed

eric schlosser - fast food nation industry exposure

M out of control 320.000 existing food products + 10.000 new products a year

obesity & branding systematic brainwashing

slow -----> fast

home cooked food

sugar salt fat E’s the quick fix:

label info

E939 - helium E941 - nitrogen E509 - calcium chloride E220 - sulphur dioxide E290 - carbon dioxide E223 - sodium metabisulphite E224 - potassium metabisulphite

produce -----> product

raw ingredient

processed food

control -----> controlled

in control

being controlled

schizophrenic society contradiction: capitalist growth v.s. esthetic ideals

Madhouse Month Pack for the family: Plenty for picnics, weekends and school lunches! Price: $30.00 source: http://storemadhousemunchies.com eat more

be thin

marriage: food industry X pharmaceutical industry

WE must take back control

“ chez-toi” & web 2.0 self-empowerment through cooking communities & smart food strategies

cooking community home-cooked meal exchange group =

cooking communities get a group together

cooking communities create a schedule

cooking communities establish rules of exchange . ”comme-chez-toi” : cook 1 meal = 1 credit eat 1 meal = 1 debit . LETS- local exchange trade systems . time based currencies

cooking communities use the web as a tool mindmap by m. angermeier, 11-11-2005, wikipedia

cooking communities share meals and more

1 . get a group together 2 . create a schedule 3 . establish rules of exchange 4 . use the web as a tool 5 . share meals and more cooking communities

smart food strategy: local produce

raw ingredients smart food strategy:

smart food strategy: organic & free range

local shop smart food strategy:

smart food strategy: encourage neighborhood markets

grow your own smart food strategy:

make your own smart food strategy:

1 . buy local produce 2 . buy raw ingredients 3 . buy free range & organic food 4 . buy at your local shops 5 . encourage neighborhood markets 6 . D.I.Y.: grow & make your own smart food strategies

conclusions cooking our own meals is a political act that can change the world and make it a better place for more people the future is now: TRY IT CHEZ -T OI

still life with garden produce [email_address]

ylg, 2006 disclaimer: i used both my own photos and images i found on the web. i am indebted for using other people’s images here today. it is for a good cause. if you have a problem, mail me.