Fixed Action Patterns work for animals AND people! MW Fox (PhD) study on mother turkeys Turkey mothers are great mothers – loving, watchful and protective Virtually all of this mothering is triggered by one thing – the “cheep cheep” sound made by young turkey chicks Other identifying factors such as touch, smell, appearance play only a minor role If no “cheep cheep” noise, mother will ignore the chick and may sometimes kill it If stuffed polecat (natural predator) has “cheep cheep” recording, mother turkey will accept it into brood rather than attack it
“Turkey mothers are good mothers
– loving, watchful, and protective. They spend much of their time tending, warming, cleaning, and huddling their young beneath them; but there is something odd about their method. Virtually all of this mothering is triggered by one thing: the “cheep-cheep” sound of young turkey chicks. Other identifying features of the chicks, such as smell, touch, or appearance seem to play minor roles in the mothering process. If a chick makes the cheep- cheep noise, its mother will care for it. If not, the mother will ignore or sometimes kill it. The extreme reliance of maternal turkeys upon this one sound was dramatically illustrated by behaviouralist M. W. Fox (1974) in his description of an experiment involving a mother turkey and a stuffed polecat. For a mother turkey, a polecat is a natural enemy whose approach is to be greeted with squawking, pecking, clawing rage. Indeed, the experiments found that even a stuffed model of a polecat, when drawn by a string to a mother turkey, received an immediate, furious attack. When, however, the same stuffed replica carried inside it a small recorder that played the cheep-cheep sound of a baby turkey, the mother not only accepted the oncoming polecat, but gathered it underneath her.”
1. Authority There is strong
pressure (from systematic socialization) in society for compliance with the requests of an authority. In addition it is frequently adaptive to obey the dictates of genuine authorities as they usually possess high levels of knowledge, wisdom, or power. As a result, we tend to react to symbols of power as often as actual content.
3. Scarcity That which is
rare or is becoming less available is always more appealing. Show genuine scarcity in the most tangible way you can. Point out what will be lost by not responding. People fear loss, so generate a feeling of potential loss.
4. Commitment & Consistency Inconsistency
is perceived as confused, two- faced, or even mentally ill while consistency is associated with personal & intellectual strength. Once you have committed to a purchase, an action, a belief, or anything like that, it becomes a piece of your identity and you will tend to act in a manner that reinforces that choice, lest you look inconsistent.
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CREATIVE COMMONS ATTRIBUTIONS & REFERENCES
https://www.flickr.com/photos/marsdd/ https://www.flickr.com/photos/wallyg/ https://www.flickr.com/photos/seeminglee/ https://www.flickr.com/photos/sarah_c_murray/ https://www.flickr.com/photos/onthemantlephotography/ https://www.flickr.com/photos/pinksherbet/ https://www.flickr.com/photos/barackobamadotcom/ https://www.flickr.com/photos/davedugdale/ https://www.flickr.com/photos/andy-howell/ https://www.flickr.com/photos/thomashawk/ http://www.directcreative.com/influence-and-persuasion-the-rule-of-consistency.html https://www.flickr.com/photos/justinwkern/ https://www.flickr.com/photos/rayovac/ https://www.flickr.com/photos/ssoosay/ https://www.flickr.com/photos/santarosa/ http://hqwide.com/patterns-textures-grid-illusions-grayscale-optical-illusion-wallpaper-30074/ Please note that all content & opinions expressed in this deck are my own and don’t necessarily represent the position of my current, or any previous, employers