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Case Study: HSBC Rebranding in France

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Just a case study with a nice format

Just a case study with a nice format

Published in: Business

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    • 1. One Last PieceMaximizing the value of the CCF acquisition throughbrand unification FYI: The Case Study
    • 2. WHAT1 What we propose To maximize the value of CCF acquisition WHY2 Why our proposal there is one remaining piece maximizes value HOW3 How we will implement & mitigate risks We propose to unify HSBC brands in France4 WHO & WHEN Referencing the details Clarify our identity to clients, staff &5 FINAL WORDS partners as the World’s Local Bank
    • 3. WHAT1 What we propose Maximize profitability for corporate, local businesses & global clients WHY2 Why our proposal maximizes value DRIVING REVENUE REDUCING COSTS HOW • Clear market • Economies of scale3 How we will implement & positioning mitigate risks • A branch on every • Efficiencies w/client-4 WHO & WHEN corner presence facing technology Referencing the details • New business • Everyone rows5 FINAL WORDS together Project valuation: EUR150 mil Cost to implement: EUR 27 mil EUR 123 mil 
    • 4. WHAT1 What we propose We have taken important steps already2 WHY • Integration complete Why our proposal maximizes value • Logo and tagline universally used HOW3 How we will implement & mitigate risks • Market research completed4 WHO & WHEN Referencing the details Given great value, we must be sensitive to5 FINAL WORDS remaining risks
    • 5. 1 WHAT What we propose We must deliver real perceived value to our customers WHY2 Why our proposal maximizes value CONCERNS RESPONSES • “The English are • Success stories HOW coming!”3 How we will implement & mitigate risks • I feel nervous, • HSBC is a global bank. insecure, and/or angry4 WHO & WHEN • McDonaldization • No changes to services or Referencing the details products. • Will prices go up? • The local guys from top to5 FINAL WORDS bottom are behind it 100% • This merger is being done the “French Way”
    • 6. WHAT1 What we propose We depend on our staff to deliver value WHY2 Why our proposal maximizes value CONCERNS RESPONSES • Is my job is at risk? • We have built buy-in through HOW the process3 How we will implement & mitigate risks • Is this the end of a • No senior management legacy? changes4 WHO & WHEN Referencing the details • Will we lose our way • “Join the club” message of working?5 FINAL WORDS • Lunch-and-learns success stories • Transparency
    • 7. WHAT1 What we propose Given time available…. WHY • Focus today is key messages2 Why our proposal maximizes value HOW • Detailed plan waiting for you3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS
    • 8. WHAT1 What we propose WHY2 Why our proposal maximizes value HOW3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS Thank you!
    • 9. WHAT1 What we propose There are lessons to be learned WHY DIFFERENCES SIMILARITIES2 Why our proposal maximizes value • Rebranding “and” • It’s more than just integration “systems” integration HOW • Market conditions • Use a structured approach.3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS