Postgres needs an aircraft carrier

Postgres needs an Aircraft Carrier Selena Deckelmann Prime RadiantSoPG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e

11 20 U nf.E CoPG

Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on MarsPG Co nf.E U 20 11

What we know • Other commercial database vendors are famous for their boats.PG Co nf.E U 20 11

Clearly... • We need a Postgres Cruise.PG Co nf.E U 20 11

But... • Cruise liners typically house 4000 people. • That’s expensive to rent out.PG Co nf.E U 20 11

We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So

We need an Aircraft Carrier.SoPG mCo e Cfo n .EU nfe re0 2 n1c 1e

Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy)PG Co nf.E U 20 11

The Chasm • “Visionaries” vs. “Pragmatists” • We need to ﬁgure out who the Pragmatists are. And dominate some market segments.PG Co nf.E U 20 11

FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e

Back to the carrier • Once we ﬁgure this marketing thing out, we will capture nearly: 30% of the database market. • Really.PG http://chesnok.com/u/5e Co nf.E U 20 11

30% of the database market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION)SoPG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e

How much does an aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.”PG http://chesnok.com/u/5e Co nf.E U 20 11

HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000).PG http://chesnok.com/u/5e Co nf.E U 20 11

DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS!PG http://chesnok.com/u/5e Co nf.E U 20 11

FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e

Postgres needs an aircraft carrier

by Selena Deckelmann on Oct 20, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 7

Statistics

Postgres needs an aircraft carrier — Presentation Transcript

http://a0.twimg.com	5
http://paper.li	2