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Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
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Postgres needs an aircraft carrier

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The math has been checked multiple times by @pgsnake. It's right.

The math has been checked multiple times by @pgsnake. It's right.

Published in: Technology, Business
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  • 1. Postgres needs an Aircraft Carrier Selena Deckelmann Prime RadiantSoPG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e
  • 2. 11 20 U nf.E CoPG
  • 3. Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on MarsPG Co nf.E U 20 11
  • 4. What we know • Other commercial database vendors are famous for their boats.PG Co nf.E U 20 11
  • 5. Clearly... • We need a Postgres Cruise.PG Co nf.E U 20 11
  • 6. But... • Cruise liners typically house 4000 people. • That’s expensive to rent out.PG Co nf.E U 20 11
  • 7. We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So
  • 8. We need an Aircraft Carrier.SoPG mCo e Cfo n .EU nfe re0 2 n1c 1e
  • 9. Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy)PG Co nf.E U 20 11
  • 10. The Chasm • “Visionaries” vs. “Pragmatists” • We need to figure out who the Pragmatists are. And dominate some market segments.PG Co nf.E U 20 11
  • 11. FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e
  • 12. Back to the carrier • Once we figure this marketing thing out, we will capture nearly: 30% of the database market. • Really.PG http://chesnok.com/u/5e Co nf.E U 20 11
  • 13. 30% of the database market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION)SoPG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e
  • 14. How much does an aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.”PG http://chesnok.com/u/5e Co nf.E U 20 11
  • 15. HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000).PG http://chesnok.com/u/5e Co nf.E U 20 11
  • 16. DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS!PG http://chesnok.com/u/5e Co nf.E U 20 11
  • 17. FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e

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