1. University of Maryland Extension-CalvertCounty 4-H Uses SocialMedia as an Educational and Recruiting Tool Elaine Long Bailey 4-H Youth Development Educator Calvert County, MD
2. 4-H: Where We Were & Where We Are . . .Then . . . Now . . .• Captive audience • Latch-key kids• Rural emphasis • Rural, urban, suburban• Corn clubs & canning clubs • High-tech projects• Different societal pace • “Wired” at all times
3. How Do We Serve Youth Today?• Mastery• Generosity• Independence• Confidence• Competence• Caring
4. The Challenge: Get to the PEOPLE (Kids, Parents, Supporters)• Get the message of 4-H out! – Almost 200 project areas available – Something for EVERYONE• Facebook touted 800 million users as of 2011• Projections to reach 1 billion users in 2012
5. UME Calvert County 4-H Facebook• Goals: – Show what 4-H offers today (dispel myths). – Share our 4-H members’ projects, activities, and accomplishments. – Provide educational links about timely topics
6. Let’s Take a Peek . . .• University of Maryland Extension Calvert County 4-H• HootSuite
7. Lessons Learned• HootSuite can be helpful in scheduling posts.• Make a plan for posts/marketing.• Share current news (EHV-1 outbreak in horses) to benefit others.• Photos of kids’ activities, awards, projects, etc. seem to draw the most interest.• Educational information impact is difficult.• Keep it fresh to draw people to the page.
8. Thank you!Elaine Long Baileyelbailey@umd.edu410-535-3662