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The growth of the mobile web has been exponential and we're still just at the beginning of this cycle. Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the ...
The growth of the mobile web has been exponential and we're still just at the beginning of this cycle. Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
Competing in markets where rules are changing daily and borders have fallen, where customers call the shots, is a demanding experience. Segmenting customers and expecting them all to act alike no longer works, people are more different and fragmented. Creative intelligence is needed in your marketing.
Have you seen the giant square bar codes appearing on everything from newspapers and magazine ads to billboards lately? These are known as Quick Response (QR) codes, which are two-dimensional bar codes created by Denso-Wave in 1994 which act as a bridge between traditional marketing and the online world. They let your customers and potential customers instantly learn more about your products or services and respond to you in real time. And, the best part is that the response is completely measurable, so you can determine what’s most effective in driving new sales.
Whether your goals are advertising, informing, garnering Facebook ‘likes’, the QR code is ready to link up your audience to convenient, tailored, local, on-demand info, interactivity, and reasons to think you rule! In a report from February, 2011, BizReport cited an increase in the use of QR Codes being up 1200% in six months!
QR codes can be customized to resemble the brand of the company, event or product it represents. QR codes can be read with scanning software by any smartphone (iPhone, Android or others) or on most computers.
Top companies and brands are unveiling new advertising campaigns daily that use QR codes as a bridge to mobile sites. This paper reveals its working and how creatively we can adapt mobile to existing marketing efforts.
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