• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Running a Small Business with Plone
 

Running a Small Business with Plone

on

  • 2,492 views

Sally Kleinfeldt's presentation at the Plone Conference 2008 in Washington DC about using Plone, a leading open source content management system, to run a small business.

Sally Kleinfeldt's presentation at the Plone Conference 2008 in Washington DC about using Plone, a leading open source content management system, to run a small business.

Statistics

Views

Total Views
2,492
Views on SlideShare
2,487
Embed Views
5

Actions

Likes
2
Downloads
40
Comments
0

2 Embeds 5

http://www.slideshare.net 4
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Running a Small Business with Plone Running a Small Business with Plone Presentation Transcript

    • Running a Small Business with Plone Sally Kleinfeldt, Jazkarta
    • Jazkarta • Open source technology web applications • Hosted solutions, consulting services, training and support • Plone, Zope, Python experts • Three full time, 5+ part time staff • Staff distributed across multiple locations
    • Plone Is Our Business • Our income is mostly from Plone-based products and services • We use our own products and services to run our business
    • Aspects of Running a Business • Operations • Marketing/Sales • Customers
    • Operations • Finance, records • Quickbooks (traditional) • Day to day work environment • Home offices, shared work spaces (no bricks and mortar)
    • Work Environment • Distributed work environment makes communication and collaboration key • Email • Chat • Calendars • Document management
    • Google Apps • Jazkarta.com domain • Gmail, chat, calendar, docs/spreadsheets, sites, start page • Search across all personal content • Standard Edition free, Premier Edition $50/user/year • Education, non-profits get special deals
    • Gmail: Good UI, Great Search
    • Google Calendar: Supports iCal Standard
    • Google Docs: For Staff & Customers
    • Google Docs: Collaborative Editing
    • Google Docs: Spreadsheet to Form
    • Google Docs: Offline with Gears
    • Dropbox: Shared Filesystem
    • Google Start Page: Personal Dashboard
    • Google Sites: Company Intranet
    • Google Apps • What does this have to do with Plone?
    • Google Apps + Plone • Rich APIs for integration • Embed a Google Doc form on a page • Import Google Calendar to Plone Calendar • More examples later
    • Marketing & Sales • Internet plus word of mouth • Website • Ads • Emails • Managing customer relations • Managing sales
    • Website: Plone • Full featured content management system • Rich content with a marketing slant - products, services, news, team, case studies, newsletters, blog posts, etc. • Many add-ons • Secure, robust • Plone provides our public persona
    • Plone Hosting • Requirements • Reliability • Scalability • Ease of management
    • Plone in the Cloud • Hosted on Amazon EC2 • Buildout and fabric for deployment • Data.fs and Apache logs use Elastic Block Storage • Backups use S3 storage • 5 virtual servers: Apache/Pound/Varnish, ZEO, 3 clients
    • Advertising: Google Adwords
    • Emails: Vertical Response
    • CRM: Salesforce • Best of breed hosted solution (SaaS) • Powerful API that promotes integration • Manage contacts, leads, accounts, campaigns, business opportunities
    • Salesforce Out of the Box • Gmail - email Contacts • Google Docs - associate proposals, contracts with Accounts • Google Adwords - integrate with Campaigns • Vertical Response - email Leads • PayPal - pay for products
    • Salesforce + Plone • Salesforce Connector • PloneFormGen • SalesForceAdapter • For details see Andrew Burkhalter’s talk at 9:30 Thursday
    • Plone - Salesforce - VR Example • Plone form to capture prospective customer’s interest • Data goes into customized Salesforce Lead • Add Leads to Campaign • Send targeted information to Leads - training announcements, product announcements, newsletters
    • Customers • Flexible scope projects using agile methodologies • Multiple customers, projects, developers, project managers
    • Project Management: ClueMapper • Super-charged Trac across multiple projects • Hosted on Amazon EC2 • Personal dashboard showing all projects • Enhanced web-based management • AJAX UI for entering time • Lightning Talk today
    • ClueMapper: Future Plans • Integrate with 3rd party time tracking products • Harvest (Hosted solution) • SlimTimer (Trac plugin) • Integrate time tracking with QuickBooks
    • Conclusion • Plone + Salesforce + Google Apps + ClueMapper makes a powerful combination • Use Plone for the things it does well • Integrate other best of breed components • Choose the right tool for the task
    • Questions? sallly@jazkarta