Graphic design


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  • This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.
  • Graphic design

    2. 2. Graphic Design Shapes? Colors? Images? Typography? layout? Graphic Design Visual Elements Enhance Products
    3. 3. What is Graphic Design? Creative Process
    4. 4. Graphic Design Visual Message Layout ImagesText Product Target Audience The process & art of combining text & images to communicate an effective message in the design of logos, graphics, brochures, ne wsletters, posters, signs & any other type of visual communications.
    5. 5. GraphicDesign Visual Communication Website Ad Logo Magazine
    6. 6. Graphic design elements • Graphic design elements are the building blocks of graphics. – Line – Color – Shape – Texture
    7. 7. Lines • Lines can be straight or curved. • How are lines used in the composition on this slide? 7
    8. 8. Color definitions • Hue is another word for color. • Chroma is the intensity or purity of color. • Tint is a color mixed with white. • Tone is a color mixed with gray. • Shade is a color mixed with black. 8
    9. 9. Shapes • Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges.
    10. 10. Texture • Texture is the surface look of an object created by varying dark and light areas. – Roughness – Smoothness – Depth 1 0
    11. 11. Application of Graphic Design • Website design • Logo & Brochures design • Package design • Banner design • Visiting cards • Animated graphics designs
    12. 12. Visual Elements? Three most commonly used elements in graphic design
    13. 13. Visual Message Layout ImagesText
    14. 14. Text Typography Create Emotions Desired Feeling
    15. 15. Images
    16. 16. Layout • Spatial Organization • Best look • First notice
    17. 17. Software Programs
    18. 18. Enhance Products Adds value to products that are more appealing to customers!
    19. 19. • Colorful • Spotty • Modern
    20. 20. What Function Does Graphic Design Serve? o Design can make a brand memorable and instantly recognizable to an audience. o Good design makes us stand up and take notice. o Design can make a brand stand out from the crowd.
    21. 21. Summary • The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles. • Clearly identify what you are trying to accomplish — use design to convey your message. • Brainstorm alternatives. 2 1
    22. 22. Questions? Graphic Design Visual Elements S O F Tware Enhance Products Thank You
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