• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Content Marketing
 

Content Marketing

on

  • 669 views

content marketing

content marketing

Statistics

Views

Total Views
669
Views on SlideShare
345
Embed Views
324

Actions

Likes
1
Downloads
11
Comments
0

4 Embeds 324

http://www.scoop.it 237
https://hootsuite.scoop.it 84
http://news.google.com 2
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Content Marketing Content Marketing Presentation Transcript

    • Sejal Visawadia
    • What is Content Marketing? Creating and delivering valuable content to your target audience
    • What is Content? Whitepapers, eBooks, Case Studies Audio or Video Content Blog and Social Posts Events (Webinars, Workshops) Images and Infographics Email Newsletters
    • Why Content Marketing? • Generates 3x more leads than traditional marketing • Build trust, create value among suspects – people who want to know what you know, not what you sell (not yet) • Decrease costs, increase customers'.
    • Cornerstone of Marketing SEO Social Media Content Marketing Brand Voice & Personality
    • Content Directly Affects Search
    • Content Marketing Does NOT Does not directly sell
    • Content Marketing Does Does help push leads down the funnel
    • 1 Content Marketing Strategy 4 PLAN MEASURE 3 PUBLISH 2 CREATE
    • Who is Your Audience? • Content you create should address your customers’ points: • a need • a problem • a desire • a challenge What are their biggest pain/point needs?
    • Identifying Pain Points • Check out common search inquiries around your product or industry using Google Search Trends and Google Keyword Tool • Address FAQs – ask your sales people what customers are asking them Do your research – what do your customers need?
    • Where is Your Audience? For instance: • City dwellers are significantly more likely than rural residents to be on Twitter • Women are five times as likely as men to use Pinterest • Baby boomers are the fastest growing segment of Facebook Where do they find information online?
    • Tools for Content Creation • Google alerts • Percolate (Real time content marketing platform)
    • Tools for content creation • LookBookHQ (A visual storytelling platform) • ÜberFlip (Like Flipboard or Slideshare on your own domain name.)
    • Tools for content creation • Addvocate • Little Bird • TrackMaven • Influitive • Contently • PaperShare
    • Publish
    • Measure and Adjust
    • Content creation software
    • Content marketing companies
    • 2013 B2C Content Marketing
    • THANK YOU