Asian Paints is India's largest paint company
Ranked among the top ten Decorative coatings
companies in the world
Turnover of INR 7750 crore ($1.73 Bn)
Asian Paints along with its subsidiaries have operations
in 17 countries across the world
Consist of 23 paint manufacturing facilities
Servicing consumers in 65 countries through Berger
International, SCIB Paints – Egypt, Asian Paints, Apco
Coatings and Taubmans
Started By – CHAMPAK LAL CHOKSEY
-- CHIMAN LAL CHOKSI
--SURYA KANT DANI
• ON 1st feb,1942
• Manufactured paint in a GARAGE of
• THE ASIAN OIL & PAINT CO.
Randomly picked from TELEPHONE
JOURNEY OF ASIAN PAINT
1945- Registered as PVT.CO.
1954- Mascot-GATTU by R.K.LAKSHMAN
1965- ASIAN OIL & PAINT PVT.LTD changed to ASIAN PAINTS
1968- MARKET LEADER
1973- converted to PUBLIC LTD.CO.
1974- BHANDUP(M.H.) declared largest paint factoty
1985- 3rd plant at patancheru(A.P.) near hyderabad 4th plant in
KASNA (U.P.) & agreement with NIPPON of JAPAN
1990- ASIAN PAINTS joint ventures in FIJI
1996- 5th plant in RATNAGIRI.
2000- year of GLOBALISATION
plant in OMAN & MAURITIUS & acquired business of PACIFIC
PAINTS(AUSTRALIA) &DELMEGE FORSYTH &CO. of SRILANKA
2006 –plant at baddi for powder coating
2008- constuction of new plant at rohtak
Asian Paints aims “to become one
of the top five Decorative coatings
companies world-wide by leveraging its
expertise in the higher growth emerging
company intends “to build long term value
in the Industrial coatings business through
alliances with established global partners”.
„‟To provide paints as per market demand,
ensuring desired level and quality
of customer (dealer) service, continued
availability of the right product mix
of right quality at the right time.‟‟
Current website features
A colourful & an appealing website.
„Choose your colour option‟ is in line with what
Asian Paints is all about.
Feedback form which is short & to the point.
Kid‟s stuff & chalkboard are features that will
surely draw‟s user attraction.
Features like Colour Genie & Colour Basic are
The website has a good design.
Features that can be added
to the site
Social Media presence on sites like Twitter and
Mobile presence through a channel like SMS (
given that Voice is already present – „Call
A Stock Ticker could perhaps be added at the
bottom of the page
A forum where the users get to discuss various
aspects about Colors , paints and also share
their experience using Asian Paints
• Build a forum where the users discuss their
experiences about colors and paints. The flip side
of this would be negative reactions if any.
• A blog can be made by sharing the experiences of
the most enthusiastic users on the forum.
• Have loads of color contests and quizzes for the
forum users on SMS.
• Colorville? Asian Paints can perhaps tie up with
the gaming companies to build a color and paints
based game similar to Farmville on Facebook.
& SERVICE ORIENTED
Help Line- Asian Paints Helpline‟ launched
in 16 cities”.
Receives an enthusiastic response.
The information powerhouse to the
A step to bring the consumer closer to the
90 % of the calls are converted to sales.
Adds further value to the Corporate Brand.
Asian Paints Home Solutions launched
“Painting your home” for you.
Asian Paints new website provides
greater interactivity with the user.
Painting solutions provided to the user.
Online officer to answer all queries.
On the mobile phone
Send Color tips on SMS for 20
days to all those people who have
newly built houses or recently had
a service from Asian Paints ( post
painting care, common defects
Blisters on the
wall are caused by
or gases in paint
film. The remedy
is to smooth sand
the surface and
then repaint it.
.....on mobile phone
Color Genie on Phone
where can take a picture of
the sample that they want
and SMS the same to a
particular short code.
The dealer shall arrange
to convert the shade of
the sample into the shade
in the paint product of
one's choice, as soon as
possible and send the
picture to the customer’s
guides – Kachua
Apex ultima – Walls
get all the attention
Royale play – Saif Ali
Khan perfect setting
Royale – Video game
➢ NO.1 Player in decorative paints and 2nd in industrial
➢Wide range of products with around 8500 colors.
➢Geographically well spread giving the company
➢International presence giving opportunity to reap
benefit from international growth.
➢wide distribution network i.e. 19,000 dealers.
➢Strong financial helps the company to invest in
marketing and brand recall activities.
➢Low share from the industrial paint
High growth in both decorative paint and
➢Potential in overseas markets.
➢Industry growth depends on two factors(a) Repaint
activity and(b)Construction. Any slowdown in any of
the two will have direct impact on the company.
➢The external environment saw an entry of a lot of
multinationals trying to attack on various segments.
Asian Paints becomes the 10th largest decorative paint company in the
Asian Paints is more than twice the size of its nearest competitor.
It is one of the most admired companies in India.
Present in 22 countries with 27 manufacturing locations, over 2500
SKU's, Integrated SAP - ERP & i2 - SCM solution.
On the recommendations of Booz, Allen and Hamilton, Asian Paints
restructured itself into Growth, Decorative and International business
units and adopted SCM and ERP technology.
Asian Paints aims to become the 5th largest decorative paint company
in the world.
To further improving the operations.
Plans to launch new products in line as:
- Introducing Water – based Paints
- Repositioning of existing Brands in Rural
- Broadening of Distribution Network
- Adding more choices for shades and
- Enhancing Better Quality
- Demand will be generated through the new
constructions coming in housing and industries