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  • 1. NFLABSS I M P L I F Y I N G B I G D ATA ! Private and Confidential. Please do not distributed. November 2012! Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 2. AGENDA! •  Executive Summary & Market Opportunity! •  Product Overview ! •  Business Strategy! •  Achievements ! •  Team! •  Case Studies! •  Appendix! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 3. EXECUTIVE SUMMARY: What is Big Data? “It is a tagline to describe tools, technology, and procedures to manage and process large, complex data sets within a short period of time.” Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 4. 3V’s of Big Data BATCH! VOLUME! VELOCITY! PERIODIC! NEAR REAL-TIME! PB! REAL-TIME! TB! GB! KB! MB! TABLE! REPORTS! CMS! DATABASE! VIDEOS! AUDIO! PHOTO! WEB! MOBILE! VARIETY! SOCIAL! LOGS! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 5. Why is Big Data important? “Everyday, we create 2.5 quintillion bytes of data— so much that 90% of the data in the world today has been created in the last two years alone.” IBM Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 6. Private and Confidential. Please do not distributed.Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 7. So what? “It is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. UNTIL NOW, THERE WAS NO PRACTICAL WAY TO HARVEST THIS OPPORTUNITY.” IBM Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 8. Ok. So what are some big data technologies/tools? Most big data tools are open source, but… Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 9. Big Data commercial landscape is large and complex Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 10. Because big data market is HUGE US   Big  Data  Market  Forecast  (US$  Billions)   Korea   $60.0   $3.7   $50.0   $3.4   $40.0   $2.3   $30.0   $53.4   $48.0   $20.0   $1.2   $32.1   $10.0   $0.7   $16.8   $0.4   $10.2   $5.1   $0.0   2012   2013   2014   2015   2016   2017   Korea  market  size  in  red  calculated  per  percentage  of  US  GDP.   Source:  Wikibon  2012   $5.46  Billion  Total  Addressable  Market  Opportunity  with  58%  CAGR.     ($360  Million  just  for  Korea)     Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 11. So where do I start?NFLABS •  We are a company formed by technologists, entrepreneurs, and developers focused on simplifying big data. We believe:! •  Big data will change the world—both at the enterprise and consumer level! •  Big data is too complex—the only way to accelerate adoption is to make it simple! •  Open source is AWESOME—some of the best code is open source, and power of community is far stronger than power of enterprise! •  We aim to deliver two simple things:! •  Flexibility of platform—We love Hadoop but we believe you shouldn’t be limited to the Hadoop ecosystem. Different enterprises will have different platform needs.! •  Simplicity of data insight—We don’t believe you need a PhD or be able to see the matrix to gain insight into data. We believe data is like Lego—Exploration + Creativity = Beautiful Creation (and Value).! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 12. Company Overview •  NAME: NFLabs Inc.! •  ESTABLISHMENT: September 8, 2011! •  CEO: Sejun Ra! •  OPERATIONS: Seoul, KR and San Jose, CA* (EST January 2013)! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Executive Summary & Market Opportunity!
  • 13. PRODUCT OVERVIEW PELOTON (P) MONITOR! (P)  PLATFORM   (D) EXPLORE! (D)  DATA       •  Custom  build   (P) DEPLOY! •  Explore  and   your  own  big   (D) CONSUME! analyze  all  data   data  plaPorm  in   (P) MANAGE! your  data  in  real   minutes   Sme.   (D) ANALYZE! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Product Overview!
  • 14. ARCHITECTURE Web  Client  (Peloton  Manager)   AnalyScs  IDE  (e.g.  R-­‐Studio)   OPEN  APIs  (REST,  Connectors)     DATA SOURCE! DATA INSIGHT! Search! Explore! Analyze! Agent-­‐based   PELOTON ENGINE! •  real-time index! •  across data type! •  real-time! Machine Logs! •  no ETL! •  template-based! •  across data store! Agent-­‐less   C DATA STORE! O N CRM! ERP! N E C HDFS! HIVE DW! RDBMS! T O R! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Product Overview!
  • 15. MAIN FEATURES: DEPLOY DEPLOY! Ease of deployment! Click and Save. No coding or terminal necessary.! Deploy only what you need! An ever expanding package depository to deploy only needed components—from Hadoop and sub-components to our custom built R-Spark for real-time R based analysis.! Auto-deploy! Create triggers to auto deploy additional components! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Product Overview!
  • 16. MAIN FEATURES: MANAGE & MONITOR MANAGE & MONITOR! Monitor! View the state of all your deployments and their components! Manage! Remotely add, delete, or change configurations of all your deployments! Alerts! Set alerts to inform you of errors via email or SMS! Dashboard! Setup command center dashboards using flexible widgets to monitor and view all your services in one window.! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Product Overview!
  • 17. MAIN FEATURES: EXPLORE & ANALYZE EXPLORE & ANALYZE! Template based analysis! Use our built in log mappers to analyze all your machine logs! Real-time search! Search or view your data in real-time as it streams to our platform! Query and compare! Perform advanced SQL query calls directly to data in HDFS. No need to ETL to an RDBMS.! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Product Overview!
  • 18. STRATEGY: Product Continue to add analytical algorithmic templates All within one system, VALUE ADDED and integrate with popular IDEs and clouds.! one command center.! MODULES! RETAIL   SHARK! ANALYTICS   ANALYTICS! Continue to curate and upgrade the best open DEPOSITORY! source big data packages available! PACKAGE ECOSYSTEM! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Business Strategy!
  • 19. ACHIEVEMENTS BIG  DATA   CLOSED   CLOSED   APPLIANCE   RENEW  SERVICE   SILICON  VALLEY   CONSULTING   GOVERNMENT   LAUNCH  WITH   CONTRACT  WITH  SKBB   OFFICE  LAUNCH   PROJECT   PROJECT   HYOSUNG  Q1 2012 ŸŸŸŸŸŸŸŸŸŸ Q2 2012 ŸŸŸŸŸŸŸŸŸŸ Q3 2012 ŸŸŸŸŸŸŸŸŸŸ Q4 2012ŸŸŸŸŸŸŸŸŸŸ Q1 2013ŸŸŸŸ PARTNERSHIP  SIGNED  WITH   TECHNOLOGY   HYOSUNG  INFORMATION   PARTNERSHIPS  WITH   SYSTEM  (HIS)  TO  JOINTLY   HORTONWORKS  AND   LAUNCH  OF  PELOTON   BUILD  BIG  DATA  APPLIANCE   CLOUDERA   v1.0  (FULLLY  PACKAGED   SOFTWARE)   ACCEPTED  TO   LAUNCH  OF   REGISTRATION  OF   SPARKLABS   REGISTRATION  OF   PELOTON   SMART  ROUTING   INCUBATOR   CLOUDVFS  PATENT   BETA   PATENT   PROGRAM   Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Achievements!
  • 20. TEAM BEST  AND  MOST   EXPERIENCED   HADOOP   MULTI-­‐DECADE   DEVELOPERS  IN   EXPERIENCE  IN   KOREA   SALES,  BUSINESS   EXPERIENCE  IN   DEVELOPMENT,   VARIOUS   MANAGEMENT   VERTICALS   (CLOUD,   NETWORK,   NFLABS MOBILE,  OPEN   SOURCE)   OVER  20   MULTI-­‐YEAR   YEARS  OF   GLOBAL   DISTRIBUTED   WORKING   PLATFORM   EXPERIENCE  (EU,   EXPERIENCE   US,  APAC)   Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Team!
  • 21. CASE STUDIES COMPANY OVERVIEW! SK broadband is one of Korea’s largest telecommunication companies. Their services range from IPTV to network hosting services.! ! SK broadband customers’ data needs were growing rapidly, so they needed a storage solution that would automatically scale while keeping cost investments low, both in terms of infrastructure as well as management overhead.! ! SOLUTION! Peloton provides a multi-tier storage system with near real-time log processing engine. Our Hadoop based Peloton storage cluster is over 1 PB, distributed across SK’s network. The Peloton log processing engine also collects and processes over 1TB of logs every day. To add more capacity, they simply add additional commodity servers. SK currently have only 2 engineers managing the whole system.! ! BEFORE NFLABS! They had a choice between a very expensive SAN solution or a monolithic NAS build out that would be a nightmare to manage and require multiple engineers.! CURRENTLY SERVICING SK BROADBAND’S TOP ENTERPRISE CUSTOMERS! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Case Studies!
  • 22. CASE STUDIES COMPANY OVERVIEW! KT (Korea Telecom) is the largest telecommunications operator in Korea. They provide services ranging from mobile to IPTV, from hosting to cloud services.! ! KT is a leader in innovation and are preparing to build a marketplace for their mobile customers. Their marketplace required high performing data processing platform that would scale automatically if needed. All this in less than 6 months at low cost.! ! SOLUTION! Peloton’s Hadoop based platform with HIVE, HBASE, MapReduce, and ElasticSearch provides one of the best platforms for large scale high performance data processing. And as Peloton is cloud enabled, it can be set up with triggers to automatically deploy new Peloton instances if necessary.! ! AFTER NFLABS! Instead of massively building out a costly relational database, KT was able to leverage commodity servers to handle expected data sets of over 100 TBs per day. And with the help of Peloton, their analytical systems were able to conduct both large scale batch analysis as well as near real time request based assessments.! TO SERVICE KT’S 20 MILLION+ CUSTOMER BASE! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Case Studies!
  • 23. CASE STUDIES CONSORTIUM! OVERVIEW! In 2011, the Korean government had tasked KT to build the next generation content delivery network (CDN). As part of a consortium led by KT, NFLabs was tasked to build the next generation cloud storage back-end and log processing platform for this CDN.! ! SOLUTION! Peloton was chosen among many solutions to be the foundation for this nationally approved cloud storage and log processing engine. Peloton provided the fault-tolerant (auto replication), decentralized (no single point of failure), elastic (scale up/down) solution the consortium was seeking.! ! BEFORE NFLABS! The KT Consortium reviewed many solutions based on different DFS systems (Lustre, Glustre), and SAN/NAS alternatives, and separate log processing solutions, but could not find a fully integrated end-to-end solution like Peloton.! NATIONALLY APPROVED TECHNOLOGY! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Case Studies!
  • 24. APPENDIX! Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 25. CLOUDVFS*: UNIVERSAL CONNECTOR CloudVFS  is  a  programmaSc  interface  with  support  for  most  standard  storage   connectors/controllers.  But  the  power  of  CloudVFS  is  its  naSve  programmaSc   architecture  that  allows  events  (load  balancing,  failover,  data  movement,  etc)  to   be  customized  based  on  triggers.   Wide  Range  Support  of  connectors   Programmac  Interface   Load   Balancing   ReplicaSon   Failover   Custom   Support  of  most  storage  and  DB  connectors:   Program  different  events:  Load  Balancing,   HDFS,  S3,  POSIX,  and  many  more   ReplicaSon,  Failover  and  Custom  algorithm  plugins   Configurable:  dynamic  load/unload   Configurable:  dynamic  load/unload   *Patent  Pending   Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.
  • 26. COMPARATIVE VALUE Pure  AnalyScs   Cloud  Based   Build-­‐your-­‐own   Sofware   AnalyScs  Service   with  stack  EASE  of  USE   Steep  learning  curve.   Inconsistent  layout   Easily  manage,  search,   UI  clugered  with   and  features.  Difficult   and  analyze  from  one   Can  be  customized  to   excessive  features.   to  transfer  data  or   user  base.     single  plaPorm  and  UI.   IntegraSon  with   connect  to  data   legacy  storage  may   source.  PotenSal   not  work.   privacy  issues.   Low  iniSal   Need  to  buy  separate   Very  high  iniSal   One  purchase.  No  need   investment.  Cost  per   storage,  ETL,  data   investment—HW,   to  buy  separate  sofware   use  very  high.  May  COSTS   processors,  and  all   experSse/support,   for  plaPorm  and  analyScs   need  to  pay  storage   necessary   integrators,  architects,   (or  consultants/ separately.  Cost   connectors.   developers,  etc.   experSse).     prohibiSve  to  do   Very  long  Sme  to  market.   large  data  sets.   Low  TCO.   Powerful  feature   Low  iniSal   Can  be  built  to  match  BENEFITS   Integrates  with  legacy.   set  to  conduct   investment.  Nothing   company’s  needs.   No  technical  experSse   complex  analyScs.   on  premise.   necessary.   Store  and  analyze  data   immediately.   Peloton  offers  the  simplest  and  fastest  way  to  start  leveraging  big  data  technologies.     Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.