Technoculture and Risk

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Technoculture and Risk

  1. 1. Topic • Technoculture and risk • Name:- Sejal Chauhan • Paper:- 8 –The Cultural Studies • Roll No:- 28 • M.A. Part-1 Sem-2 • Year:-2013-15 • Submitted to:-Smt. S.B.Gardi Department of English M.K.Bhavnagar University.
  2. 2. Technology Craftsmanship+re ckoning Techne:uncoverin g Tools,machines,m aterials and processes Technique+word Technological determinism or social construction? What is technoculture? Techno-
  3. 3. -Culture Cultivation Culture and civilization Issues in cultures: Popular cultures Cultural studies Cultural differences Material culture
  4. 4. CULTURE Texts Politics Images Meanings Beliefs Artefacts Practice Professions Age Ritual Subjectivity Identity Class Nationality Ethnicity Value Sexuality Gender Institutions TECHNOLOGY Tools Machines Materials Processes inputs Outputs Interfaces Waste State of art Standards Techniques Training
  5. 5. Technoculture and Risk Contemporary critical theory has had to negotiate with massive environmental disaster,indutrial disaster and other cataclysmic events. Much contemporary social theory examines the role such events play in culture. One of the most influential of such theories is that of the risk society. For example: - PC :- Risk+Solution
  6. 6. You will discover that PC gives you information on all the risks involved in using it : virus, ‘illegal operation’, repeated striking of the shift key, corruption of the hard drive and so on. Notice that both risk and solution are embedded in the same system. Do you see the use of technology as risky,and that same technology asks you to buy more protection to avoid risks?
  7. 7. Ulrich Beck propounded the influential ‘risk society’ thesis in Risk Society: Towards a New Modernity. Risk, Beck inform us, is not real,risk are about ‘becoming real’. As soon as risks become real, they cease being risks, and become, instead, disaster. Risks then get displayed to other ‘sites’: future disasters. Thus risks are potential disasters. We live in an increasingly technologized world. Global capitalism the immediate geopolitical context of our nation states runs on the engines of information and communications technologies. Our everyday life from shopping to education depends heavily on technology,with greater or lesser of both efficiency and necessity.
  8. 8. • Beck begins by ‘suggesting that technoscience in industrial society has generated numerous dangers. • Industrial society is based on the production and distribution of goods which are required to fill the ‘scarcity’ within society. • Society is based on scarcity and the removal of scarcity can handle goods and needs only when they catualize, as ‘visible’. • Such a system can not handle the risks and hazards of industrial production and dustribution. • But as long as risk is secondary to scarcity or needs industrial society has no problems.
  9. 9. • In other words, risk generates solution which generate more risk. • Individualized beings experience newer forms of insecurity and anxieties. • We have here culture of warnings – in banks railway coaches , malls, in fact any place you go discover warning against all sort of dangers and risks.
  10. 10. • Van Loon argues that this risk information is not only produced by science and governance, but also by commerce. • Each of the above objects can be made safe, and the ‘safety’ lies in acquiring newer merchandized products. • The very technological systems geared towards greater security and safety, instill greater risk sensibilities: we become increasingly anxious about potential threats to our health and safety precisely when we are fed information from technologies. • The McAfee antivirus scanning software that runs with ‘hotmail’ warns us: ‘Don’t become a statistic’, and tells us exactly what could go wrong with virus infection of our PCs.
  11. 11.  with increasing and easier access to information and the risk of releasing confidential information – ex : credit cards numbers and residential address by children via the Internet have both in creased considerably. Such technologies engender risks while simultaneously providing solutions to such risks. Risk thus generates commerce via a surfeit of information about risk.  Thus, when technoscience reveals the risk involved in contamination and other newer problems which were previously unknown, it also delivers information about these risks like what are the possible effects/dangers of certain objects/events such as bacteria or genetic defects.
  12. 12. Then it reprodused the risks by making us aware of these risks.  Thus Risk theory for Cultural Studies reveals the extent that society/ culture thrives on risk, providing information about risk potential, possible solutions and so on . Risk theory reflects on the psycho-social impact of technoculture where cultural responses to new devices are based upon an awareness that they create new risks.
  13. 13. Thank you

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