Uffe Kjems Hansen, Community Conference 2012

830 views
786 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
830
On SlideShare
0
From Embeds
0
Number of Embeds
207
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Uffe Kjems Hansen, Community Conference 2012

  1. 1. TC Electronicsocial media community insight Seismonaut 220512
  2. 2. Uffe Kjems HansenVP of Business Management & Marketing TC Electronic
  3. 3. TC ElectronicInternational Music & audio equipment manufacturer US – 40% Europe – 40% Rest of world – 20%
  4. 4. End-Users Today we focus on Recording and Performing musicians Name droppingU2, Prince, George Michael, Queens of the Stone Age, Korn, Michael Jackson, Rammstein, Robyn.......you name it..... And the more ‘down to earth’ users: Highly engaged musicians with hunger to know what and how the big guys are doing it
  5. 5. Online Factstcelectronic.com 220.000 visitors monthly 235.000 fans 7.8 mill views, 11.000 subscribers 13.000 followers newsletters 100.000+ subscribers
  6. 6. Community ManagementGive them something to talk about – and let them talk Tied into overall Company & Product Strategy
  7. 7. Network the NetworkArtist co-operation – John Petrucci, 250k fans, 80k followers Users – Ask the users what they want Dealers – Drive the purchase, content feed, artist links Media – I scratch your back, you scratch mine
  8. 8. Internal ImpactOngoing Content Creation – Relevant & engaging, video, video, video Flow – Speed Tone of Voice – Eye level communicationCommunicational structure – Who talks about what – tier 1, tier 2 etc. Transparency – The truth will out
  9. 9. CommunityTC Dealer User Media
  10. 10. TCDealer User Media Community
  11. 11. TC Electronicsocial media community insight

×