The secret ingredient of listening to your fans - Community Conference 2014
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The secret ingredient of listening to your fans - Community Conference 2014

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Global community manager at Spotify Rorey Jones was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about listening to your fans and community and what outcome that brings. ...

Global community manager at Spotify Rorey Jones was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about listening to your fans and community and what outcome that brings.

Community Conference is organised by Seismonaut.
www.communityconference.dk

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    The secret ingredient of listening to your fans - Community Conference 2014 The secret ingredient of listening to your fans - Community Conference 2014 Presentation Transcript

    • The Spotify Community Rorey Jones, Head of Community Twitter: @roreyjones April 6, 2014
    • 3 Section name ● Music for computer, mobile, tablet and home entertainment systems ● 20 million songs ● Over 6 million subscribers ● Over 24 million active users ● Available in 55 markets Hello. Spotify here.
    • 4 ● Nearly 300,000 members in the Spotify community – Members have submitted over 5,000 ideas – Ideas must reach at least 100 votes Volume can be a challenge
    • 5 Super Users – They’re kind of a big deal ●Over 39,000 hours spent in the community ●Posted over 60,000 times ●Authored over 5,000 solutions
    • 6 29 47 Streams per Day Listen to your product super users Source: Spotify Internal Data 6.50% 63.80% DAU's using Social features Regular Users Super Users
    • Data is hard to argue with Source: Spotify Community Lithium Data
    • 9 Pro tip: Ask your customers
    • What is the future like for us?
    • 11 Use community manager intuition Tell the whole story Provide Anecdote s Meet your customers