The ups and downs of empowering your fans - Community Conference 2014
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The ups and downs of empowering your fans - Community Conference 2014

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Stiven Kerestegian, Senior Manager of Open Innovation at LEGO, spoke at Community Conference 2014 on April 3rd in Copenhagen about how LEGO use open innovation to engage their fans and the value they ...

Stiven Kerestegian, Senior Manager of Open Innovation at LEGO, spoke at Community Conference 2014 on April 3rd in Copenhagen about how LEGO use open innovation to engage their fans and the value they get out of it.

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The ups and downs of empowering your fans - Community Conference 2014 The ups and downs of empowering your fans - Community Conference 2014 Presentation Transcript

  • “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”! Bucky!
  • Open Product Development = Crowdsourcing In 48 Hours:   10,000+ Supporters   Prototype   Price Point   Market Insight Awaken Dormant and Connected With New LEGO fans!