SOCIAL MEDIA RECRUITMENT
AND NETWORKS
Morten Andersen, Business Director
Tasja Iversen, Marketing Coordinator
2
OBJECTIVES
• Short introduction of Hays
• Demonstrate an understanding of Social Media
• Demonstrate an understanding of...
INTRODUCTION TO HAYS
RECRUITING EXPERTS
WORLDWIDE
This material is confidential and can only be used by agreement with Hays
SERVICING CLIENTS AND
CANDIDATES LOCALLY AND GLOBALLY
5
WE HAVE OPERATED IN DENMARK SINCE 2008
We have an experienced and specialised team of more than 18 employees
operating i...
SOCIAL MEDIA
EMBRACING SOCIAL MEDIA
Social Media Revolution
This material is confidential and can only be used by agreemen...
HAYS DK’S SOCIAL MEDIA INITIATIVES
Hays uses:
• LinkedIn:
• Facebook
• Twitter
Hays uses Social Media for:
• Posting jobs
...
Pros
• A great viral effect and dispersal of a
message
• Direct communication with consumers –
able to learn about the tar...
Cons
• Lack of control and management of the communication
• Possibility of public criticism
• Time usage and dedication
•...
SOCIAL MEDIA
RECRUITMENT
GET LINKEDIN TO THE
FUTURE OF RECRUITMENT
This material is confidential and can only be used by a...
11
WHAT IS LINKEDIN?
LinkedIn is the world’s biggest business community. It can provide a pathway
To almost anybody in bus...
We use your LinkedIn account to keep in contact with your connections and share
interesting news and updates.
it’s like go...
13
WHAT IS THE DIFFERENCE BETWEEN AN RPS LICENCE AND
A BASIC ACCOUNT?
Recruiter Professional services licence
•50 InMails ...
THE RECRUITMENT PROCESS
• Client, profile and position
• Search strategy
• Searching
• Contact
• Interview
• Presentation
...
CHALLANGES WHEN USING SOCIAL MEDIA FOR
RECRUITING
• Candidates who do not wish to be contacted
• Candidates who decline
• ...
WHAT ARE WE SEARCHING
FOR?
MAKE YOUR CV
INTERESTING
This material is confidential and can only be used by agreement with H...
HOW TO BE AN ATTRACTIVE JOBSEEKER
• Appear as a jobseeker
• Keep your profile up to date
• Consider your profile content
•...
HOW SHOULD YOU RELATE
TO SOCIAL RECRUITMENT?
USE SOCIAL MEDIA AS
PART OF YOUR
RECRUITMENT PROCESS
This material is confide...
SOCIAL MEDIA FOR RECRUITING
• Develop a social recruiting strategy
• Create a successful group
• Upgrade your account
• Us...
20
ANY QUESTIONS?
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Social recruitment and networks

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Morten Andersen og Tasja Iversen fra Hays Specialist Recruitment om Social Recruitment til Headstart Morgenseminar tirsdag d. 25. juni.

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Social recruitment and networks

  1. 1. SOCIAL MEDIA RECRUITMENT AND NETWORKS Morten Andersen, Business Director Tasja Iversen, Marketing Coordinator
  2. 2. 2 OBJECTIVES • Short introduction of Hays • Demonstrate an understanding of Social Media • Demonstrate an understanding of Social Recruitment and how we use it and relate to it at Hays Denmark • Demonstrate what we are looking for in a candidate profile • Demonstrate how businesses should relate to Social Recruitment This material is confidential and can only be used by agreement with Hays
  3. 3. INTRODUCTION TO HAYS RECRUITING EXPERTS WORLDWIDE This material is confidential and can only be used by agreement with Hays
  4. 4. SERVICING CLIENTS AND CANDIDATES LOCALLY AND GLOBALLY
  5. 5. 5 WE HAVE OPERATED IN DENMARK SINCE 2008 We have an experienced and specialised team of more than 18 employees operating in key markets, representing Hays' longest established and most successful business units. Areas of specialism: Accountancy & Finance Banking Construction & Property Oil and Gas Engineering IT Life Sciences Sales & Marketing This material is confidential and can only be used by agreement with Hays
  6. 6. SOCIAL MEDIA EMBRACING SOCIAL MEDIA Social Media Revolution This material is confidential and can only be used by agreement with Hays
  7. 7. HAYS DK’S SOCIAL MEDIA INITIATIVES Hays uses: • LinkedIn: • Facebook • Twitter Hays uses Social Media for: • Posting jobs • Headhunting candidates • Marketing Hays This material is confidential and can only be used by agreement with Hays
  8. 8. Pros • A great viral effect and dispersal of a message • Direct communication with consumers – able to learn about the target audience • Possible through the viral effect to reach clients/candidates, which traditional marketing overlooks • Good at building brand loyalty and relationships This material is confidential and can only be used by agreement with Hays
  9. 9. Cons • Lack of control and management of the communication • Possibility of public criticism • Time usage and dedication • High demands on relevant content from users This material is confidential and can only be used by agreement with Hays
  10. 10. SOCIAL MEDIA RECRUITMENT GET LINKEDIN TO THE FUTURE OF RECRUITMENT This material is confidential and can only be used by agreement with Hays
  11. 11. 11 WHAT IS LINKEDIN? LinkedIn is the world’s biggest business community. It can provide a pathway To almost anybody in business at any time and if used correctly, can help you to network effectively in your market which in turn can lead to an increase in opportunities. • The LinkedIn community has now grown to over 175 million members in over 200 countries and territories. • Online CV database • Social website for professional networking • Conservations are focused around work and no personal updates • Powerful tool for both job hunting and candidate searching • You can link yourself to other people to create a professional network with which you can interact This material is confidential and can only be used by agreement with Hays
  12. 12. We use your LinkedIn account to keep in contact with your connections and share interesting news and updates. it’s like going to a networking event. 12 UPDATES This material is confidential and can only be used by agreement with Hays
  13. 13. 13 WHAT IS THE DIFFERENCE BETWEEN AN RPS LICENCE AND A BASIC ACCOUNT? Recruiter Professional services licence •50 InMails per month •Advanced searching options •Access to full profiles •Ability to post a job vacancy on the Hays company page. Allocation of 5 job slots • Visibility across shared projects • Reporting tools Basic account •View 100 people in a search result •Members personal details are not viewable unless connected already •Unable to send InMails (messages) to people outside network. (Invitation to connect with a short note is possible) This material must not be passed on without Hays’ consent
  14. 14. THE RECRUITMENT PROCESS • Client, profile and position • Search strategy • Searching • Contact • Interview • Presentation • Second interview • References This material is confidential and can only be used by agreement with Hays
  15. 15. CHALLANGES WHEN USING SOCIAL MEDIA FOR RECRUITING • Candidates who do not wish to be contacted • Candidates who decline • Candidates who do not respond • Candidates who are inactive on LinkedIn This material is confidential and can only be used by agreement with Hays
  16. 16. WHAT ARE WE SEARCHING FOR? MAKE YOUR CV INTERESTING This material is confidential and can only be used by agreement with Hays
  17. 17. HOW TO BE AN ATTRACTIVE JOBSEEKER • Appear as a jobseeker • Keep your profile up to date • Consider your profile content • Inform about your contact information • Allow InMails • Follow groups This material is confidential and can only be used by agreement with Hays
  18. 18. HOW SHOULD YOU RELATE TO SOCIAL RECRUITMENT? USE SOCIAL MEDIA AS PART OF YOUR RECRUITMENT PROCESS This material is confidential and can only be used by agreement with Hays
  19. 19. SOCIAL MEDIA FOR RECRUITING • Develop a social recruiting strategy • Create a successful group • Upgrade your account • Use Social Media as part of your search strategy • Contact candidates through Social Media • Create a network through Social Media This material is confidential and can only be used by agreement with Hays
  20. 20. 20 ANY QUESTIONS?
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