#smabuja: SEO, Blogs and LinkedIn

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Presentation given at the conference "Social Media and 21st Century Journalism" in Abuja, Nigeria in February 2013.

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#smabuja: SEO, Blogs and LinkedIn

  1. 1. Google Search Daniel Ord Rasmussen @danielord
  2. 2. Two kinds of searchesOrganicSponsored
  3. 3. Organic Sponsored“Regular Google” “Ads”Based on “value” Based on quality SEO But also budget... Earned Paid
  4. 4. SEO Search Engine Optimization Google “reads” all websites They use a crawler-bot Checks every single word on your site Counts links leading in and out Assigns value to links Places you in Search based on that value Indexes millions of sites every dayhttp://www.browsermedia.co.uk/2011/08/01/google-panda-update-what-why-who-and-what-next/
  5. 5. Imagine yourself as a userWhat would they search for to find you?Use those keywords in:TitlesHeadlinesSub-headlinesLinksBulleted lists
  6. 6. Remember the boring stuff -HTML codesContent is most important butremember things such as “metadescription” & “keywords”.Good =Less good =
  7. 7. Never stop thinking about itConsider which words are interestingSearch for them, see where you are. Remember that yourresults are based on your own search history - use“private browsing” mode in browsers to testCheck your site - are you using the words in the rightplaces?Have somebody else look it through - ask them to find youvia search. Don’t interfer - just watch and learn.
  8. 8. Keep at it!Fresh content is paramount - even more soafter latest updates to GoogleBlogs, news sektions and current events aregreatBe consistent when using tags
  9. 9. Panda and Penguin http://www.flickr.com/photos/leftymgp/505153866/
  10. 10. The latest updatesPanda and Peguin are the titles of two sets of updates thattry to invalidate all the “tricks” people have used beforeThey are based on thousands of “real people” resultsThey rank trustworthyness! Your site must inspire trustOther things:• Speed• Likelihood users will return• Dates
  11. 11. Attacks some issuesPages with “duplicate content”Pages with many links but no contentSearch-in-Search, fake resultsFake pages created dynamicallyPages that show Google one thing, users another (verybad!)Spelling and gramma (honestly!)
  12. 12. Blogs platformsa few of the
  13. 13. What are blogs?Blog is short for “web log”. Started as an onlinediary.Today is more of a platform, a format: Newposts at top, chronological view down the page,comments on each post.Many large sites are acutally blogs, but feelmore like news sites.
  14. 14. Two types of blogsOwn hostingHosted by the platform
  15. 15. Own hostingMeans having your own website with a blogsystem• Wordpress.org• Umbraco• Typo3• Sitecore• Drupal• JoomlaMost flexibility, but also most work
  16. 16. Hosted by platformMeans you sign up for a blog and get it hostedby others for free• Wordpress.com• Blogger / Blogspot• Tumblr• TypepadEasy to set up and maintain, but fewer optionsand you don’t “own” you content
  17. 17. Remember the SEOMost platforms have done all the work for youin regards to Search Engines.You just have to fill in the content.Remember the way it looks - first impressionsare important.Think of mobile - many “themes” have a mobileversion included.
  18. 18. Keep it clearHave good titlesBreak up long text with headlinesMake in “scannable” (easy to read quickly)Proposed formatting:HeadlineQuick introSection headlineContentSection headlineEtc.
  19. 19. Try it!Blog are free and safe - give it a try.Don’t expect thousands of readers on day on.Keep at it - use social media to lead people in.Read other blogs, comment on theirs. That waypeople will become aware you your blog.DON’T ask them to read yours back - they will ifthey want to, they other things is “internetrude”.
  20. 20. LinkedInthe pro social network
  21. 21. What is LinkedIn?A social network for “work”175 mio. users20 % jobseekers80 % passive (in a job) Kilde: LinkedIn, Lars Ingerslev
  22. 22. The actuallymake moneyWhere from? 20 % premium accounts 30 %“ads” 50 % recruitment Kilde: LinkedIn, Lars Ingerslev
  23. 23. It’s about visibility LinkedIn is a global phonbook - people use it seriouslyhttp://socialmediatoday.com/node/493633
  24. 24. Visibility for employeesVisibility for the companyVisibility for both through each other
  25. 25. PrivatePersonal profile- Endorsements- AppsConnections + networkGroupsQuestions
  26. 26. Personal profileThe core of LinkedInBasis for you networkUsed for searching andfindingEndorsements andrecommendationsInMail (messages)
  27. 27. Good adviceWork with the headline-field,don’t just put your job title -describe what you doExpand profile via rich contentsuch as Slideshare and Twitter
  28. 28. GroupsNetworking og knowledge sharing
  29. 29. Join our new Group!Social Media and Journalism | Abuja
  30. 30. Join our new Group!Take part in discussions
  31. 31. Join our new Group!Create your own new ones
  32. 32. JobsSearch jobs via your profile
  33. 33. Company Profiles Sort of like Facebook Updates, followers and Insights Products and Services Job listings Events
  34. 34. Events (under More)Good way of getting attention
  35. 35. Be visibleFill out your profile so you show up insearchesLeave a “trail” - other can see when youvisit their profileTake part in GroupsFollow interesting companies
  36. 36. Advanced Search
  37. 37. Advanced Search
  38. 38. Save to Folders - use as CRM
  39. 39. Save to Folders
  40. 40. Search just in your contacts with filters
  41. 41. LinkedIn Ads- “jobs, not demographic”, however...- Location- Company- Job title- School- Skills- Group- Gender- Age
  42. 42. LinkedIns annonceplatform -jobfunktion, ikke demografi
  43. 43. Tak!daniel@seismonaut.comTwitter: @danielord .com

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