Organic Sponsored“Regular Google” “Ads”Based on “value” Based on quality SEO But also budget... Earned Paid
SEO Search Engine Optimization Google “reads” all websites They use a crawler-bot Checks every single word on your site Counts links leading in and out Assigns value to links Places you in Search based on that value Indexes millions of sites every dayhttp://www.browsermedia.co.uk/2011/08/01/google-panda-update-what-why-who-and-what-next/
Imagine yourself as a userWhat would they search for to find you?Use those keywords in:TitlesHeadlinesSub-headlinesLinksBulleted lists
Remember the boring stuff -HTML codesContent is most important butremember things such as “metadescription” & “keywords”.Good =Less good =
Never stop thinking about itConsider which words are interestingSearch for them, see where you are. Remember that yourresults are based on your own search history - use“private browsing” mode in browsers to testCheck your site - are you using the words in the rightplaces?Have somebody else look it through - ask them to find youvia search. Don’t interfer - just watch and learn.
Keep at it!Fresh content is paramount - even more soafter latest updates to GoogleBlogs, news sektions and current events aregreatBe consistent when using tags
Panda and Penguin http://www.flickr.com/photos/leftymgp/505153866/
The latest updatesPanda and Peguin are the titles of two sets of updates thattry to invalidate all the “tricks” people have used beforeThey are based on thousands of “real people” resultsThey rank trustworthyness! Your site must inspire trustOther things:• Speed• Likelihood users will return• Dates
Attacks some issuesPages with “duplicate content”Pages with many links but no contentSearch-in-Search, fake resultsFake pages created dynamicallyPages that show Google one thing, users another (verybad!)Spelling and gramma (honestly!)
What are blogs?Blog is short for “web log”. Started as an onlinediary.Today is more of a platform, a format: Newposts at top, chronological view down the page,comments on each post.Many large sites are acutally blogs, but feelmore like news sites.
Two types of blogsOwn hostingHosted by the platform
Own hostingMeans having your own website with a blogsystem• Wordpress.org• Umbraco• Typo3• Sitecore• Drupal• JoomlaMost flexibility, but also most work
Hosted by platformMeans you sign up for a blog and get it hostedby others for free• Wordpress.com• Blogger / Blogspot• Tumblr• TypepadEasy to set up and maintain, but fewer optionsand you don’t “own” you content
Remember the SEOMost platforms have done all the work for youin regards to Search Engines.You just have to fill in the content.Remember the way it looks - first impressionsare important.Think of mobile - many “themes” have a mobileversion included.
Keep it clearHave good titlesBreak up long text with headlinesMake in “scannable” (easy to read quickly)Proposed formatting:HeadlineQuick introSection headlineContentSection headlineEtc.
Try it!Blog are free and safe - give it a try.Don’t expect thousands of readers on day on.Keep at it - use social media to lead people in.Read other blogs, comment on theirs. That waypeople will become aware you your blog.DON’T ask them to read yours back - they will ifthey want to, they other things is “internetrude”.