0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Ch...
1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd In...
2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Bus...
3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing I...
4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
4
Participation i...
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The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014

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Shelley Kuipers, CEO and founder of Chaordix, spoke at Community Conference 2014 in Copenhagen April 3rd about the ups and downs of empowering your fans and what legal issues there are when you're collaborating with customers.

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The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014

  1. 1. 0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Confidential – Chaordix. Do not distribute without written Chaordix consent. Shelley Kuipers, Founder & CEO Community Conference, Copenhagen 2014
  2. 2. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Chaordix Crowd Intelligence™ THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS EMPLOYEES, CUSTOMERS PUBLIC AFFINITY GROUPS INNOVAT0RSE.G. Chaordix [kay-or-dix] is the global standard in crowdsourced brand and product innovation
  3. 3. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Crowdsourcing Business Applications The Future Of Crowdsourced Innovation Team Insights Culture & Engagement Competitive Intelligence Process Improvement Talent Sourcing Business to Business Thought Leadership Forum Business Model Innovation Industry Collaboration Hub Product Innovation Customer Insight Forum Employee Innovation Lab Innovation Challenge/Contest Customer Innovation Platform Brand Innovation Brand Development Brand Activation Social Innovation Social Good Challenges Sustainability Innovation
  4. 4. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. • Crowdsourcing IP models – different models we have seen to- date; 1) forgo ownership of idea upon submission 2) your idea submission is exclusive to organization for a period of time (you cannot shop it around) 3) you own your idea until such time there could be a transaction as form of idea acquisition or future share of commercial opportunity • Corporate Legal Leadership & Support - importance of including legal teams early in the crowdsourced innovation planning process to ensure buy-in and support • Importance of clear terms of use – alignment with employee policies, procedures & culture. Alignment with IP models for external stakeholders including customers, fans, supply chain, etc. IPR Considerations re Crowdsourcing
  5. 5. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 4 Participation is the new brand.™
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