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Presentation at the workshop in Aarhus may 26, 2009 - arranged by the Central Denmark Region and the city of Shanghai

Presentation at the workshop in Aarhus may 26, 2009 - arranged by the Central Denmark Region and the city of Shanghai

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  • 1. Designit A/S
    • 2009-05-26
  • 2. About us Born 1991 – in Aarhus Today 80+ Designits – approx 50% ’designers’ 5 offices across Europe – strategic-creative zoo Aarhus, Copenhagen, Munich, Oslo and Paris 10 nationalities – multi-cultural Average age 32 New location in Shanghai 2009
  • 3. About us Claus Jepsen Director – Product Design Hans-Henrik Sørensen Director – Interactive Design
  • 4. Our services Product & service innovation Interaction design Design research Brand and communication 20 different, professional backgrounds Specialists working seamlessly together as one
  • 5. Our services
  • 6. What we do We optimize the value, function and appearance of products, systems or services for the mutual benefit of both the user and the manufacturer.
  • 7. What we do Working in multidisciplinary teams , bringing together designers, engineers, psychologists and economists...
  • 8. What we do ...involving lead and novice users at key stages to confirm assumptions, approaches and designs...
  • 9. People Desirability Business Viability Technology Feasibility We drive the process from a desirability perspective, creating value for users before value for the business... What we do
  • 10. People Desirability Business Viability Technology Feasibility ...arriving at groundbreaking solutions with considerably bigger business impact. What we do
  • 11. Reality Optimal compromise What we do People Business Technology
  • 12. Designing for assisted living
  • 13. Working with Transoma Medical - a pioneer in the use of implantable sensors…
  • 14. … the design reduced the number of emergency room visits and urgent hospital admissions…
  • 15. ...estimated to an annual cost of 2.4 billion in the US alone...
  • 16. ... by designing a device that allowed for complex physician setup and monitoring while still being simple to use and understand for the patients.
  • 17. Designing for urban computing
  • 18. Working with Metroselskabet I/S – the Copenhagen metro provider …
  • 19. … we are designing the vision of how passenger will access and use information …
  • 20. … in order to create the a seamless transport experience.

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