Community conference 2013 - PODIO, Jon Froda

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Community conference 2013 - PODIO, Jon Froda

  1. 1. Jon FrodaCo-founder Podio, Director ofBrand Strategy, Citrix.@froda
  2. 2. TOOLS ARE NOTVALUE NEUTRAL
  3. 3. Tools shape cultureWe need a user profile suitablefor a "Client". We dont wantclients creating tasks, but they doneed the ability to createcomments... Have youconsidered anything like that?Andrew
  4. 4. Tools shape culture“After further thought, I’m OKwith this… After all, it’s the veryperson I’m working for and Ishouldn’t be putting road blocksup and keep me from furtherengagements. The need wastwofold; fear and past tools…”Andrew
  5. 5. Tools shape culture“First we shape our tools andthereafter our tools shape us.”Marshall McLuhan
  6. 6. Whip detection model
  7. 7. USER PHOTO…..Q: How is the group formed - who can participate?Q: How is the group formed – who can participate?
  8. 8. Q: How is the individual perceived?Q: How is the individual perceived?
  9. 9. Q: What behavior is rewarded and encouraged?
  10. 10. Q: Who builds YOUR tools, You?Q: Who builds YOUR tools, You?
  11. 11. Follow me@froda
  12. 12. Work the way you want to.

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