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Community conference 2013 - PODIO, Jon Froda
 

Community conference 2013 - PODIO, Jon Froda

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    Community conference 2013 - PODIO, Jon Froda Community conference 2013 - PODIO, Jon Froda Presentation Transcript

    • Jon FrodaCo-founder Podio, Director ofBrand Strategy, Citrix.@froda
    • TOOLS ARE NOTVALUE NEUTRAL
    • Tools shape cultureWe need a user profile suitablefor a "Client". We dont wantclients creating tasks, but they doneed the ability to createcomments... Have youconsidered anything like that?Andrew
    • Tools shape culture“After further thought, I’m OKwith this… After all, it’s the veryperson I’m working for and Ishouldn’t be putting road blocksup and keep me from furtherengagements. The need wastwofold; fear and past tools…”Andrew
    • Tools shape culture“First we shape our tools andthereafter our tools shape us.”Marshall McLuhan
    • Whip detection model
    • USER PHOTO…..Q: How is the group formed - who can participate?Q: How is the group formed – who can participate?
    • Q: How is the individual perceived?Q: How is the individual perceived?
    • Q: What behavior is rewarded and encouraged?
    • Q: Who builds YOUR tools, You?Q: Who builds YOUR tools, You?
    • Follow me@froda
    • Work the way you want to.