Community conference 2013 - MUUSE, Isabella Hemmersbach

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Community conference 2013 - MUUSE, Isabella Hemmersbach

  1. 1. BUILDING BUSINESSON VISUAL COMMUNITIES
  2. 2. Isabella Hemmersbach@L_ampouleisabella@muuse.comMUUSE’S ONLINECOMMMUNITYMANAGER
  3. 3. MUUSE IS NEW FASHIONThe world’s 100 best up&comingfashion designersRecruiting withVogue TalentsCommunity BasedBusiness Model
  4. 4. YOU NEED TO SEGMENTYOUR AUDIENCEThree target groupsCombine Taste makers & DesignersCustomers directly& through tastemakersCustomersDesignersTaste makers
  5. 5. CHOSE THE RIGHT CONTENTFOR THE RIGHT CHANNEL & SEGMENTCUSTOMER SEGMENTS USE OF SOCIAL MEDIA PREFERRED CONTENT
  6. 6. SERVE IT SIMPLE & POLISHEDON FACEBOOKKeep it simpleKeep it nativeBe socialDON’T DO
  7. 7. MAKE CONTENT COME ALIVE ON PINTERESTMAKECONTENTAVAILABLEENCOURAGESHARINGDON’T TRYTO CONTROLYOUR IMAGES
  8. 8. BE AUTHENTICON INSTAGRAMKeep inside toneKeep it authenticStick to the rulesDON’T DO
  9. 9. THINK BRANDINGON VINEKeep it nativeFocus on productsBe original
  10. 10. CREATE SYNERGIESIN CHANNELS1.6 million impression15% growth inDanish CommunityTrust & expectations
  11. 11. THIS DOES HAVEBUSINESS VALUEEarned mediaLow budgetCommunity ISCompetitive Advantage
  12. 12. THE NEW BRANDIS SHARED STORIESInteresting contentMake it accessibleLISTEN & BE SOCIALTraditionalpushcommuni-cation
  13. 13. MUUSESankt Getrudsstræde 6E1129 København KMUUSE.comTHANK YOU

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