48hoursinDK
& some big ideas
JESSE DESJARDINS
GLOBAL GOSSIP
Born   10   15
                 ?
                 20
WHAT YOUNG
TRAVELLERS
THINK OF
DENMARK
Age:




17   18   19   20   21   22   23     24   25   26   27   28   29 30-35 35+


                    Sample	
  size:	...
Visiting         Student         Resident


           13%


   20%
                                            Australia ...
Na2onality:
    American
    Australian
     Austrian
       Belgian
        British
     Canadian
      Chilean
       Da...
Have	
  you	
  visited	
  Denmark?
                                           No   Yes




                               ...
My	
  friends	
  would	
  be	
  most	
  impressed	
  if	
  I	
  went	
  to:	
  


         Russia
      Denmark
       Swe...
hellodk.com
Big Ideas
2010
The Internet has
 raised the bar
good stuff
   junk junk junk junk
 junk junk junk junk
   junk junk junk junk
junk junk junk junk
  junk junk junk junk
You work in the
best industry for
 word of mouth
Your future isnt
 how good your
twitter pro le is...
it’s can you
out-cool your
competition
You don’t have to
   do it alone
Crowdsourcing/
Guestsourcing/
 Staffsourcing
 (whatever it’s called)
Essentially getting other people
  to do the hard work for you
Essentially getting other people
   to create content for y...
“Any project, if broken down
 Britannica
into sufficiently small,
 250 years / <100m to produce
predictable parts, can be
 W...
Facilitating
 Feedback
The idea everyone
  wishes they had:
Best Job in the World
Why do most
    people fail?

You can’t reheat a soufflé
  They don’t have the
 resources to pull it off
Social media isn’t free
 but it does provide
     incredible....
Leverage
A single voice can have
more power than a major
     media network
Friday, 17 April 2009
             2:13 EST




Ashton Kutcher           CNN
  1,000,000             998,239
“We now live in an age in media
that a single voice can have as
much power and relevance on
the Web, that is, as an entire...
Where will guidance
 come from in the
     future?
   other people
You don’t need to
  be Spielberg
new possibilities for consumption.
Your content is open to
 be remixed, reissued,
    redistributed ...
yes, made fun of.
But the consumer is a
  lot more savvy...

and she knows that...
Anything can be faked
By Products
People are drawn
   to change
Workshop:
BIG IDEAS FOR 2010
       14:45
Jesse Desjardins
jdesjardins@globalgossip.net
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
48 Hours in Denmark & Some Big Ideas
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48 Hours in Denmark & Some Big Ideas

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Jesse Desjardins slides fra Turisme 2.0-konferencen i Silkeborg februar 2010.

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48 Hours in Denmark & Some Big Ideas

  1. 1. 48hoursinDK & some big ideas JESSE DESJARDINS GLOBAL GOSSIP
  2. 2. Born 10 15 ? 20
  3. 3. WHAT YOUNG TRAVELLERS THINK OF DENMARK
  4. 4. Age: 17 18 19 20 21 22 23 24 25 26 27 28 29 30-35 35+ Sample  size:  230
  5. 5. Visiting Student Resident 13% 20% Australia New Zealand Other 67% 5% 27% 68%
  6. 6. Na2onality: American Australian Austrian Belgian British Canadian Chilean Danish Dutch Fijian Finnish French German Greek Irish Israeli Italian Latvian Maltese New Zealander Norwegian Polish Spanish Swedish Swiss Ukrainian
  7. 7. Have  you  visited  Denmark? No Yes 47% 53%
  8. 8. My  friends  would  be  most  impressed  if  I  went  to:   Russia Denmark Sweden Norway Italy Switzerland France Greece United Kingdom Portugal Spain Malta Germany Poland
  9. 9. hellodk.com
  10. 10. Big Ideas 2010
  11. 11. The Internet has raised the bar
  12. 12. good stuff junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk
  13. 13. You work in the best industry for word of mouth
  14. 14. Your future isnt how good your twitter pro le is...
  15. 15. it’s can you out-cool your competition
  16. 16. You don’t have to do it alone
  17. 17. Crowdsourcing/ Guestsourcing/ Staffsourcing (whatever it’s called)
  18. 18. Essentially getting other people to do the hard work for you Essentially getting other people to create content for you
  19. 19. “Any project, if broken down Britannica into sufficiently small, 250 years / <100m to produce predictable parts, can be Wikipedia accomplished for awfullyup to many times bigger, more close to free” - Seth Godin for free date and built almost
  20. 20. Facilitating Feedback
  21. 21. The idea everyone wishes they had: Best Job in the World
  22. 22. Why do most people fail? You can’t reheat a soufflé They don’t have the resources to pull it off
  23. 23. Social media isn’t free but it does provide incredible....
  24. 24. Leverage
  25. 25. A single voice can have more power than a major media network
  26. 26. Friday, 17 April 2009 2:13 EST Ashton Kutcher CNN 1,000,000 998,239
  27. 27. “We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network. And I think that to me was shocking” Ashton Kutcher
  28. 28. Where will guidance come from in the future? other people
  29. 29. You don’t need to be Spielberg
  30. 30. new possibilities for consumption.
  31. 31. Your content is open to be remixed, reissued, redistributed ...
  32. 32. yes, made fun of.
  33. 33. But the consumer is a lot more savvy... and she knows that...
  34. 34. Anything can be faked
  35. 35. By Products
  36. 36. People are drawn to change
  37. 37. Workshop: BIG IDEAS FOR 2010 14:45
  38. 38. Jesse Desjardins jdesjardins@globalgossip.net

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