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48 Hours in Denmark & Some Big Ideas

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Jesse Desjardins slides fra Turisme 2.0-konferencen i Silkeborg februar 2010.

Jesse Desjardins slides fra Turisme 2.0-konferencen i Silkeborg februar 2010.

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Transcript

  • 1. 48hoursinDK & some big ideas JESSE DESJARDINS GLOBAL GOSSIP
  • 2. Born 10 15 ? 20
  • 3. WHAT YOUNG TRAVELLERS THINK OF DENMARK
  • 4. Age: 17 18 19 20 21 22 23 24 25 26 27 28 29 30-35 35+ Sample  size:  230
  • 5. Visiting Student Resident 13% 20% Australia New Zealand Other 67% 5% 27% 68%
  • 6. Na2onality: American Australian Austrian Belgian British Canadian Chilean Danish Dutch Fijian Finnish French German Greek Irish Israeli Italian Latvian Maltese New Zealander Norwegian Polish Spanish Swedish Swiss Ukrainian
  • 7. Have  you  visited  Denmark? No Yes 47% 53%
  • 8. My  friends  would  be  most  impressed  if  I  went  to:   Russia Denmark Sweden Norway Italy Switzerland France Greece United Kingdom Portugal Spain Malta Germany Poland
  • 9. hellodk.com
  • 10. Big Ideas 2010
  • 11. The Internet has raised the bar
  • 12. good stuff junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk
  • 13. You work in the best industry for word of mouth
  • 14. Your future isnt how good your twitter pro le is...
  • 15. it’s can you out-cool your competition
  • 16. You don’t have to do it alone
  • 17. Crowdsourcing/ Guestsourcing/ Staffsourcing (whatever it’s called)
  • 18. Essentially getting other people to do the hard work for you Essentially getting other people to create content for you
  • 19. “Any project, if broken down Britannica into sufficiently small, 250 years / <100m to produce predictable parts, can be Wikipedia accomplished for awfullyup to many times bigger, more close to free” - Seth Godin for free date and built almost
  • 20. Facilitating Feedback
  • 21. The idea everyone wishes they had: Best Job in the World
  • 22. Why do most people fail? You can’t reheat a soufflé They don’t have the resources to pull it off
  • 23. Social media isn’t free but it does provide incredible....
  • 24. Leverage
  • 25. A single voice can have more power than a major media network
  • 26. Friday, 17 April 2009 2:13 EST Ashton Kutcher CNN 1,000,000 998,239
  • 27. “We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network. And I think that to me was shocking” Ashton Kutcher
  • 28. Where will guidance come from in the future? other people
  • 29. You don’t need to be Spielberg
  • 30. new possibilities for consumption.
  • 31. Your content is open to be remixed, reissued, redistributed ...
  • 32. yes, made fun of.
  • 33. But the consumer is a lot more savvy... and she knows that...
  • 34. Anything can be faked
  • 35. By Products
  • 36. People are drawn to change
  • 37. Workshop: BIG IDEAS FOR 2010 14:45
  • 38. Jesse Desjardins jdesjardins@globalgossip.net

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