What is Design

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Based on Tom Peter's book "Design"

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What is Design

  1. 1. WHAT IS DESIGN? (and why is it important)
  2. 2. "a little something on top."
  3. 3. "an after-the-fact cosmetic-makeover thing."
  4. 4. "not the most important thing." (if at all important)
  5. 5. DESIGN is the F UNDAMENTAL SOUL of a man-made creation
  6. 6. DESIGN is about demonstrating how BEAUTIFUL something CAN BE.
  7. 7. It has a very PROFOUND capacity
  8. 8. DESIGN is a way of CHANGING LIFE and influencing the future
  9. 9. what is design? Design is what and why I L OVE
  10. 10. what is design? Design is why I get MAD
  11. 11. what is design? Design is the principal difference between LOVE & HATE
  12. 12. DESIGN is the No. 1 determinant of whether a product- service-experience stands out or not
  13. 13. Design Myths #1 W h a t FedEx knows that you maybe not
  14. 14. Design Myths #2 W h a t Target knows that you maybe not
  15. 15. 71 Habits of Highly Successful Design Driven Companies Put design on the agenda of EVERY MEETING
  16. 16. 71 Habits of Highly Successful Design Driven Companies Include gifted designers on ALL PROJECT TEAMS
  17. 17. 71 Habits of Highly Successful Design Driven Companies Build physical fa cili ti es th a t S I NG
  18. 18. 71 Habits of Highly Successful Design Driven Companies Measure the amount of EXTERNAL recognition
  19. 19. 71 Habits of Highly Successful Design Driven Companies Have in te rn al and external AWARDS that focus on design
  20. 20. 71 Habits of Highly Successful Design Driven Companies Have a formal DESIGN BOARD
  21. 21. 71 Habits of Highly Successful Design Driven Companies Invite top DESIGNERS to address the company
  22. 22. 71 Habits of Highly Successful Design Driven Companies P u t DIVERSITY front and centre
  23. 23. 71 Habits of Highly Successful Design Driven Companies Feature design SENSITIVITY explicitly in all training
  24. 24. 71 Habits of Highly Successful Design Driven Companies Openly use the EMOTIONAL language of design
  25. 25. 71 Habits of Highly Successful Design Driven Companies Create and authorize DESIGN COPS
  26. 26. 71 Habits of Highly Successful Design Driven Companies Talk openly about the design mindfulness of their "CORPORATE CULTURE"
  27. 27. 71 Habits of Highly Successful Design Driven Companies Have a strong, formal DESIGN FUNCTION
  28. 28. 71 Habits of Highly Successful Design Driven Companies The chief designer is a member of the BOARD
  29. 29. 71 Habits of Highly Successful Design Driven Companies Have great ART on the walls
  30. 30. 17 Habits of Highly Successful Design Driven Companies Support the ART S
  31. 31. 17 Habits of Highly Successful Design Driven Companies H a v e a n a nnua l or biannual DESIGN AUDIT
  32. 32. S I M PLI CI TY CLARITY G RACE BEAUTY
  33. 33. it is a question of ALERT NESS
  34. 34. ?
  35. 35. Copyright 2005

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