Australia Nto(Iris&Melody)

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Australia Nto(Iris&Melody)

  1. 1. Tourism Australia 4951A011 Melody 4951A012 Iris Aussie! Aussie! Aussie!
  2. 2. Main objectives <ul><li>Influence people to travel to Australia, including for events; </li></ul><ul><li>Influence people travelling to Australia to also travel throughout Australia; </li></ul><ul><li>Influence Australians to travel throughout Australia, including for events; </li></ul><ul><li>Help foster a sustainable tourism industry in Australia; and </li></ul><ul><li>Help increase the economic benefits to Australia from tourism. </li></ul>
  3. 3. Mission <ul><li>Australia – </li></ul><ul><li>the most successfully marketed tourism destination in the world. </li></ul>
  4. 4. Core marketing platforms (2008-2010) <ul><li>Consumer Marketing </li></ul><ul><li>Australian Experiences </li></ul><ul><li>Trade Development </li></ul><ul><li>Stakeholder Engagement </li></ul><ul><li>Insights and Intelligence </li></ul>
  5. 5. Consumer Marketing <ul><li>- International Tourism </li></ul>Aboriginal tourism Nature in Australia Food and Wine Aussie coastal life style Australian Journeys Major cities Outback Australia
  6. 6. <ul><li>- Domestic Tourism </li></ul>- Environmental Sustainability -Business events
  7. 7. Australian Experiences - Indigenous tourism Domestic >>>international
  8. 8. Trade Development& Stakeholder Engagement - partnership Enhance the quality!!
  9. 9. 1. Distribution issue 2. counter escalating media buying cost 3. Training& Accreditation
  10. 10. 4. on-line dissemination 5. entertainment opportunities 6. exploit opportunities to learn
  11. 11. - Quality research & insights Insights and Intelligence
  12. 12. - Corporate governance Finance, Governance& Administration
  13. 13. ~Thank you~ Tourism Australia http://www.tourism.australia.com

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