Sportswear Dresswear Safety Eyewear Sunwear Computer Eyewear Occupational Recreational Eyewear Back Up pair
As Eyecare Professionals it is our responsibility to inform educate advise our patients of all that restores maintains or enhances their vision . Our Mission Our stated mission cannot be accomplished with single pair sales.
“ When someone needs eyewear- the assumption must be that more than one pair will be required to accomplish the vision solution.” -Michael DiSanto
Preventing Disease In Addition To Typical Active and Reactive Treatment
Custom formulated with a higher concentration of the anti-inflammatory Omega-3 EPA to provide a natural way to control Inflammation on the Ocular Surface and manage DES, OSD, Post Lasik Dry Eye Custom formulated with a higher concentration of the anti-inflammatory Omega-3 EPA to provide a natural way to control Inflammation on the Ocular Surface and manage DES, OSD, Post Lasik Dry Eye
Great Big Giant Neon Glaring Shining Issue Still Lingering into the 21 st Century:
“ Many dispensers will tend to judge a patient and make assumptions based on appearance, age and other absurd yet ‘hardwired’ reasoning. Looks and age determines what level of eye care solution is economically best for the them.”
Many opticians are not as well trained on sales training as they need to be (conversation training)
Some may exhibit ‘know-all ‘closed biased’
Objections, including price and 3 rd party and the inability to communicate benefits, kills the sale.
Easier to go with “the plan”. Patient and practice will lose.
Opticians are caring people who will typically avoid probing with simple questions to learn “Context” or ‘real’ reason behind objection; perhaps feeling affronted by the patient/consumer. Assumption plays a major role here.
-Michael DiSanto If you put all your effort into building a premium primary pair first then try to shift gears and start the process over to sell a second pair you will send the patient into sticker shock . “ OK, so your clear pair is wonderful and they cost $400 --- Now how about purchasing prescription sunglasses also?”