What Online Marketers Need To Understand

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A beginners guide to online marketing. Things that every online marketer should know and remember.

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What Online Marketers Need To Understand

  1. 1. What every online marketer needs to understand Seif Khemaissia DIGITAL COMMUNICATIONS STRATEGIST
  2. 2. Internet Growth
  3. 3. The internet supposedly began as a CIA tool to manage files and information in a quick and organized manner
  4. 4. Organizing files was a common problem in government organizations, hospitals and corporations
  5. 5. Technology came to the rescue
  6. 6. Using the computer to digitalize information and links between files/pages. The internet was created to allow quick access to thousands of files through any phone line
  7. 7. WEB 1.0 MONOLOGUE Websites were merely files of organized pages. Visitors could read only.
  8. 8. Global Internet usage exploded in 1995 Demand for innovation came sooner than the internet could handle
  9. 9. Technology came to the rescue again
  10. 10. WEB 2.0 DIALOGUE The internet provided ever-developing new forms of communication.
  11. 11. Today, 1.6 billion people are online
  12. 12. Almost 1 out of every 4 people 12
  13. 13. As internet usage continues to boost.. 13
  14. 14. 14
  15. 15. So does technology… 15
  16. 16. Opening doors to limitless ways for brands to connect with consumers 16
  17. 17. What online marketers NEED to understand 17
  18. 18. 19
  19. 19. Proliferation has thrown the rulebook out the window 20
  20. 20. RULE #1: LISTEN 21 21
  21. 21. VS Consumers have got a VOICE… and can make or break a brand 22
  22. 22. 23
  23. 23. 24
  24. 24. RULE #2: ENGAGE Spiral Vibe 2009 (All Rights Reserved) 25 Spiral Vibe 2009 (All Rights Reserved) 25
  25. 25. 26
  26. 26. 27
  27. 27. 28
  28. 28. 29
  29. 29. 30
  30. 30. AND CATCH THE NEXT WAVE BEFORE IT CATCHES YOU 31
  31. 31. That’s all for now folks! Seif Khemaissia +6017 2947471 (Malaysia) E: seif.khemaissia@gmail.com T: twitter.com/seifk

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