What is SEO?Display Advertising                             A process and effort to connectSearch Engine OptimizationPaid ...
What is SEO?Display Advertising                             A process and effort to connectSearch Engine OptimizationPaid ...
How search engines work                             CrawlersDisplay AdvertisingSearch Engine OptimizationPaid SearchPerfor...
How search engines work                             Crawlers   IndexingDisplay AdvertisingSearch Engine OptimizationPaid S...
How search engines work                             Crawlers   Indexing   SearchingDisplay AdvertisingSearch Engine Optimi...
How search engines work                              Crawlers   Indexing      SearchingDisplay AdvertisingSearch Engine Op...
How search engines work                             Crawlers   Indexing   SearchingDisplay AdvertisingSearch Engine Optimi...
How search engines work                             Crawlers   Indexing   SearchingDisplay AdvertisingSearch Engine Optimi...
How search engines work                             Crawlers   Indexing   Searching   Results RankingDisplay AdvertisingSe...
PPC vs SEODisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance Marketing                             PPC   ...
Upcoming SlideShare
Loading in...5
×

How SEO Works

278

Published on

Done in 2010, prior to the big Panda and Penguin updates, this is a presentation I did about SEO. Thought I should share it with the SlideShare crew.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
278
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • - URL NamingMeaningful and easier rememberInclude primary keyword in the URLBad: http://www.my.pyotravel.com/3634684 Good: http://www.my.pyotravel.com/flexitoursStandardize one URL name, so that traffic rankings of each site compile to offer higher overall Google rank - Page Title & DescriptionGive a relevant title & description- Page Headline (H1, H2, H3)Highlight most important subject of the page by H1 tag, sub title with H2 tag.This is easier reader as well as search engine to interprets the main topic of the page.- Contentkeyword density (bold, tags, title)Image Do not overload web page with imageGiving image alt tag<imgsrc="http://www.pyotravel.com/flight/hongkong.jpg" alt=“pyot" class=“flight_hong_kong" width="35" height="35" />HyperlinkGiving title tag<a href="/tag/trending" title="View More Trending">Now Trending</a>Meta tagApply keyword and description meta tag.Implement not more than 2 keywords per page, brief but clear description
  • Understand keyword competitionDetermine competitiveness of keyword based on the number of search result it produces.E.g. “web design”, Google produces 234 million search results “web site NY” Google produces 120 million search results There are more web pages competing for “web design” than “web design NY”Much effort needed to optimize a web page for “web design”Understand back-linksIt is a sum total of links from other web pages to the web page.Each link is a vote to your websites directory listing
  • How SEO Works

    1. 1. What is SEO?Display Advertising A process and effort to connectSearch Engine OptimizationPaid Search your website with searchersPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    2. 2. What is SEO?Display Advertising A process and effort to connectSearch Engine OptimizationPaid Search your website with searchersPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    3. 3. How search engines work CrawlersDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    4. 4. How search engines work Crawlers IndexingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    5. 5. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    6. 6. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TV How to rank allMobile these website?BloggingPodcastingE-commerce
    7. 7. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    8. 8. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    9. 9. How search engines work Crawlers Indexing Searching Results RankingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
    10. 10. PPC vs SEODisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance Marketing PPC • Instant result SEOEmail Marketing • Takes time (2 to 16 (immediately) weeks)Social Marketing • Flow of traffic can be • No Traffic controlOnline PR control • Pay by consultant andInteractive TV • Pay for every click maintenanceMobile • Less exposure • Large exposureBlogging • Can compete for as • Difficult to achieve many as keywords top rank of multiplePodcasting • Best for short term keywordsE-commerce campaigns with high • Best for long term realization value campaigns
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×