CHASE Superheroes Night Walk CHASE hospice care for children   :   Saturday 22 May Midnight, Guildford  Presented by: Dian...
The idea… <ul><li>Successful event for other hospices: </li></ul><ul><ul><li>St. Wilfrid’s </li></ul></ul><ul><ul><li>St. ...
<ul><li>Venue: Surrey Sports Park </li></ul><ul><li>Route: circular and at least 10 miles </li></ul><ul><li>Theme: CHW  Su...
Main considerations <ul><li>H&S </li></ul><ul><li>Maximum no. participants: 500 </li></ul><ul><li>Logistics support </li><...
Theme <ul><li>Worked with fundraising: dress up, walk for your personal hero; and with the communication/messaging. </li><...
Objectives <ul><li>Recruit 500 people </li></ul><ul><li>Raise £42,000 </li></ul><ul><li>Establish event as annual fundrais...
Marketing CHASE hospice care for children   :
Marketing <ul><li>Microsite </li></ul><ul><li>Social media </li></ul><ul><li>Mailings </li></ul><ul><li>Flyering </li></ul...
Results <ul><li>484 sign ups </li></ul><ul><li>430 walkers on the day </li></ul><ul><li>£86,350 raised </li></ul><ul><li>£...
Donor Care <ul><li>Online entries available </li></ul><ul><li>Fundraising pack  </li></ul><ul><li>Regular communication </...
On the Night <ul><li>Logistics company: Tall Stories marked the route, briefed marshals and provided first aid. </li></ul>...
CHASE hospice care for children   :
Registrations findings <ul><li>58% entered online </li></ul><ul><li>Mostly found out via word-of-mouth or the mailing: 58%...
Income findings CHASE hospice care for children   :
Income findings <ul><li>219 people fundraised </li></ul><ul><li>Highest fundraiser: £2,500 </li></ul><ul><li>Average per f...
Expenditure <ul><li>44% costs related to the hiring of the venue and event logistics </li></ul><ul><li>28% related to mark...
Feedback <ul><li>Very positive feedback from participants and volunteers:  </li></ul><ul><li>‘ It was a fun night, all par...
Learnings/next year plans <ul><li>Keep theme? </li></ul><ul><li>More marketing support from SSP </li></ul><ul><li>More pre...
Learnings/next year plans <ul><li>Adjust route </li></ul><ul><li>More marshals </li></ul><ul><li>Better finish </li></ul><...
CHASE hospice care for children   :
Questions? Diana de Moura Stewart [email_address] CHASE hospice care for children   :
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Night walk presentation - CHUK Events Forum

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Night walk presentation - CHUK Events Forum

  1. 1. CHASE Superheroes Night Walk CHASE hospice care for children : Saturday 22 May Midnight, Guildford Presented by: Diana de Moura Stewart Events Manager
  2. 2. The idea… <ul><li>Successful event for other hospices: </li></ul><ul><ul><li>St. Wilfrid’s </li></ul></ul><ul><ul><li>St. Catherine’s </li></ul></ul><ul><ul><li>Phyllis Tuckwell </li></ul></ul><ul><li>New event in our portfolio </li></ul><ul><li>A way to mark Children’s Hospice Week </li></ul><ul><ul><li>No other competitor walks during CHW </li></ul></ul>CHASE hospice care for children :
  3. 3. <ul><li>Venue: Surrey Sports Park </li></ul><ul><li>Route: circular and at least 10 miles </li></ul><ul><li>Theme: CHW Superheroes </li></ul>Starting points: CHASE hospice care for children :
  4. 4. Main considerations <ul><li>H&S </li></ul><ul><li>Maximum no. participants: 500 </li></ul><ul><li>Logistics support </li></ul><ul><li>No gender restriction </li></ul><ul><li>No minimum sponsorship – suggested that people aimed to raise a min of £100. </li></ul><ul><li>Entry fee: £12.50 until March 31 st, then £15 </li></ul>CHASE hospice care for children :
  5. 5. Theme <ul><li>Worked with fundraising: dress up, walk for your personal hero; and with the communication/messaging. </li></ul><ul><li>Good PR hook </li></ul><ul><li>Main message: </li></ul><ul><li>‘ At Christopher’s, the families we support are </li></ul><ul><li>true superheroes, having to face very difficult </li></ul><ul><li>situations together. Be a hero for CHASE by </li></ul><ul><li>simply walking 10 miles at night and raising as </li></ul><ul><li>much money as possible’ </li></ul>CHASE hospice care for children :
  6. 6. Objectives <ul><li>Recruit 500 people </li></ul><ul><li>Raise £42,000 </li></ul><ul><li>Establish event as annual fundraiser </li></ul><ul><li>Find corporate partners to cover all or part of costs </li></ul>CHASE hospice care for children :
  7. 7. Marketing CHASE hospice care for children :
  8. 8. Marketing <ul><li>Microsite </li></ul><ul><li>Social media </li></ul><ul><li>Mailings </li></ul><ul><li>Flyering </li></ul><ul><li>PR </li></ul><ul><li>Listing websites </li></ul><ul><li>Banners </li></ul><ul><li>Guildford Borough Council boards </li></ul><ul><li>Surrey Sports Park </li></ul><ul><li>Local coach company </li></ul>CHASE hospice care for children :
  9. 9. Results <ul><li>484 sign ups </li></ul><ul><li>430 walkers on the day </li></ul><ul><li>£86,350 raised </li></ul><ul><li>£9,300 expenditure </li></ul><ul><li>4 corporate sponsors: Ramsac, Foresters and Pennington’s Solicitors = £4,400 </li></ul>CHASE hospice care for children :
  10. 10. Donor Care <ul><li>Online entries available </li></ul><ul><li>Fundraising pack </li></ul><ul><li>Regular communication </li></ul><ul><li>On the day of the event: t-shirt, warm-up, hot drink + medal+ goodie bag (cereal bar, banana, water and croissant) at finish, water stop with Jelly bellies and Lucozade, hand written thank you cards </li></ul>CHASE hospice care for children :
  11. 11. On the Night <ul><li>Logistics company: Tall Stories marked the route, briefed marshals and provided first aid. </li></ul><ul><li>26 volunteer marshals </li></ul><ul><li>7 registration volunteers + staff </li></ul><ul><li>Raffle + glow merchandising </li></ul><ul><li>Starbucks before walk </li></ul><ul><li>Paper for the backs of t-shirts: ‘My hero is…’ </li></ul><ul><li>Warm-up </li></ul><ul><li>Andrew Castle </li></ul>CHASE hospice care for children :
  12. 12. CHASE hospice care for children :
  13. 13. Registrations findings <ul><li>58% entered online </li></ul><ul><li>Mostly found out via word-of-mouth or the mailing: 58% </li></ul><ul><li>221 new people to CHASE </li></ul><ul><li>80% female </li></ul><ul><li>72% entries from Surrey and mostly from Guildford and Godalming </li></ul><ul><li>18 CHASE families took part = £9,300 raised </li></ul>CHASE hospice care for children :
  14. 14. Income findings CHASE hospice care for children :
  15. 15. Income findings <ul><li>219 people fundraised </li></ul><ul><li>Highest fundraiser: £2,500 </li></ul><ul><li>Average per fundraiser: £315 </li></ul><ul><li>36% fundraisers set up online giving page </li></ul>CHASE hospice care for children :
  16. 16. Expenditure <ul><li>44% costs related to the hiring of the venue and event logistics </li></ul><ul><li>28% related to marketing costs </li></ul>CHASE hospice care for children :
  17. 17. Feedback <ul><li>Very positive feedback from participants and volunteers: </li></ul><ul><li>‘ It was a fun night, all participants appeared to </li></ul><ul><li>be thoroughly enjoying themselves and </li></ul><ul><li>everyone blessed with a superb dry night. Well </li></ul><ul><li>done, great organisation.’ (Volunteer marshal) </li></ul><ul><li>‘ Thank you to you and your team for organising such a brilliant event.  Although the </li></ul><ul><li>thought of walking during the night was quite a daunting one for me, particularly as </li></ul><ul><li>both my walking companions had had to pull out, the atmosphere was so uplifting </li></ul><ul><li>that I found it a really fun occasion.  The route was well signposted and the </li></ul><ul><li>marshals were all very encouraging; we were well looked after with drinks and the </li></ul><ul><li>T-shirt and goodie bag was welcome.  In talking to friends after the event, they said </li></ul><ul><li>they would have like to have participated, so I think you could plan making this an </li></ul><ul><li>annual event because it will become very popular.’(Walker) </li></ul>CHASE hospice care for children :
  18. 18. Learnings/next year plans <ul><li>Keep theme? </li></ul><ul><li>More marketing support from SSP </li></ul><ul><li>More pre and post PR </li></ul><ul><li>Use of social media </li></ul><ul><li>Corporate sponsorship </li></ul>CHASE hospice care for children :
  19. 19. Learnings/next year plans <ul><li>Adjust route </li></ul><ul><li>More marshals </li></ul><ul><li>Better finish </li></ul><ul><li>Entertainment on the evening? </li></ul><ul><li>CHASE families involvement </li></ul><ul><li>More participants, fundraisers and more online fundraising </li></ul>CHASE hospice care for children :
  20. 20. CHASE hospice care for children :
  21. 21. Questions? Diana de Moura Stewart [email_address] CHASE hospice care for children :

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