2. How It Works
S Company pays a fee to become a promoted post
S If your friends on Facebook have liked the business then
the promotion will show up in your News Feed
S As people like, comment, and share the post it will begin to
show up more frequently and reach more people.
S The more money you spend, the more people Facebook
guarantees to promote this ad to.
3. How It Works
S Companies choose to promote their website or their
Facebook page.
S The chance that more people see your message is increased.
S Gives people the ability to respond to a discount/promotion
that has been shared
4. Who Uses This?
S Inc.com reported: “Out of 701 marketers and media execs
polled, 85 percent said that they use Facebook as a
marketing tactic”.
S Companies big and small have begun to use this.
5. Best Practices
S Ads must be newer than 3 days old.
S Companies must decide on their audience and see when
people are most likely to be online.
S For example, if your audience is students you might
consider running the ad over the weekend when they will
have the most free time and be online the most.
6. Strategies for AthleteTrax
S Create an ad that gives a small description of what the site
does and how it works in order to get their name out there
more
S Promote their Facebook page for people to like and
comment on
7. Cost
S NO SET COST
S “The first threshold is $25 and will rise with each successful
charge to $50, $250, $500 and $750”
S Pay per click or pay or pay one set amount per day
8. Creative Considerations
S Make the ad short and to the point
S Have a unique ad to catch the audiences attention
S Make them want to click the add!
