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Digital Media 2.0

Digital Media 2.0

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White White Presentation Transcript

  • Selling Advertising Successfully on Digital Platforms Carl White CEO ValueClick Europe
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  • US Display Spending By Media Type * Jupiter Research, Online Display Spending 2005-2011 , 7/06
  • Users struggle with new formats
  • Investing in the right areas?
  • Brand advertisers on the fence?
  • Formats have changed dramatically
  • Is brand advertising growth being hindered?
  • Social networking sites-monetisation?
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  • Forget UGC what about AGC?
  • Is there a role for inventory auctioning?
  • And then there are new platforms to consider!