Terry Von Bibra

Slide 1: Yahoo! & Magazine Media 2.0 Terry von Bibra – VP Central Europe March 15, 2007 1

Slide 2: MISSION To connect people …to their passions …their communities …and the world‘s knowledge 2

Slide 3: MISSION To connect people …to their passions …their communities …and the world‘s knowledge 3

Slide 4: Delivering Value to our Users & Customers  Matching the right content  With the right audience  At the right time Content Head Tail Advertising Offers 4

Slide 5: The Long Tail of Media – Chris Anderson NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Times UK GlobeForbes Time Fox News Biz Week PBS NPR MNSBC News MTV CBS LA Times CNN Telegraph CBC.ca Sydney Money SJ Merc Chic Trib ESPN Economist Reuters IHT WSJ FT Morning Post- PR Herald Gazette Newswire 5

Slide 6: Partner Distribution - Product Portfolio Partner 6

Slide 7: Yahoo! Newspaper Consortium Yahoo! Confidential 7

Slide 8: Newspaper Consortium Consists of over 230 papers • Belo • Cox • Hearst • Journal Register Over 36M readers • Lee • Media General •26 of the top 50 DMAs MediaNews Group • Morris • Paddock • Scripps • Calkins Media 8

Slide 9: Newspaper Consortium The opportunity / objective Newspapers Yahoo! • High Quality Local Content • Leading Edge Technology • Offline Distribution Complementary • Online Reach • Local Community Assets • Platforms & Products • Local Sales • National Sales • Strong Local Brands • International Brands Ad HotJobs Platforms Ad Sales Content Newspaper Consortium Search Local 9

Slide 10: Newspaper Consortium Description: a multi-faceted partnership Newspaper Yahoo! Salesforce Salesforce HotJobs Ad Platforms    Ad Inventory    Ad Sales Content Newspaper Consortium Complete Ad Solutions Online ContentMost publishers’ / Branding Search Local Website Marketplace Match capabilitiesPromotion stop here. Ad Server Storefront Targeting Keywords The right person at the w/ Billing Capability Right Ad Targeting right time Right Audience Right Format In the right way Right Time Smart Ads Newspaper Websites Websites 10

Slide 11: How Yahoo! Matches Advertisers With Users The right person at the Most publishers’ capabilities stop here. right time In the right way Inventory Ad Server Targeting Smart Ads Platforms First level targeting Second level targeting Expanding the experience • web • content category • demo • rich media • mobile • page type • geo • creative assembly • IPTV • ad size • declared interests • text-2-display • ad format • observed interests • rich media creation • modeled interests • integration of data feeds 11

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