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Slide 1:Tamir Lipton Sr. Marketing Manager 212-455-1491 tamir.lipton@meredith.com
Slide 2: Visits from Search to News & Media - Print Category This Category Includes All Online Magazines & Newspapers that Also Run a Hard Copy Print Version.
Slide 3:Market Share of Visits from Google, MSN Search, and Yahoo Search To News & Media - Print category
Slide 4:Leveraging Paid Search To Achieve Business Objectives 1. Support Sales Efforts By Driving Traffic to Areas That Are Sold 2. Generate Magazine Subscriptions 3. Extend Reach of Brand By Luring New People To The Sites a. Increase Number of Unique Visitors 4. Increase Page Views at Affordable Rates 5. Grow Newsletter Database
Slide 5:Impact Of Search Engines On Publishing’s Business 1. Magazine Sites Very Dependent on Search Engines For Traffic 2. Writers Must Be Educated About
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