New and Emerging Digital Platforms Digital Magazines Media 2.0 Conference Hanover, 14 -15 March 2007
Digital Press Distribution : a new opportunity! More than just Technology… … a new reading experience … a new way of purchasing press … a new retail channel 2
Who we are?
A new venture that started operations in August 2006!
A fully-owned subsidiary of Hachette Distribution Services, the worldwide leader in press distribution and retail
A member of the Lagardère Media Group
New Retail Channels
Benefits to Publishers
Consumer Experience THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web.
The core of the print: original page layouts, the same editorial, photographies and adverts.
The plus of the digital: search, rich media (videos…),URL links, games, e-couponning…
An easy process:
Purchase on an e-commerce platform
Single copy download on your PC
Susbcription automatically delivered.
Consumer Experience Home Page Digital Press 6
Consumer Experience Title – Fact Sheet 7
Consumer Experience Table of contents - Purchase 8
Consumer Experience Access to back issues 11
Consumer Experience Search the online library 12
Consumer Experience Search the online library 13
Consumer Experience Search the online library 14
Consumer Experience 15 Reading experience - demo
Consumer Experience More content, more interaction
Embedded bonus and rich media
Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement
Dynamic advertising: access to websites, video clips, special offers, e-couponing,…
A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on current or back issues.
A different, but lively experience 16
New Retail Channels A digital kiosk, multichannel and leveraged by strong brands.
« White label » integration into existing websites
New retailers, specialists retailers, communities
A fully monetised content to supplement other digital experience.
DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17
New Retail Channels More accessibility, more relevance for the consumer
Total availability and extended reach
Worldwide at domestic price
not dependent on retail coverage… or listing
back issues… and sometimes preview!
? 18 Easy purchase, one-to-one marketing: more sales!
Profiled alerts , by title, by topic
Access through search engines
Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers
negative option, monthly debit
Liberty Pack : 4 magazines for 9.90€ a month!
free choice of magazines, every month!
no commitment over time
Today’s special: all people magazines at 0.99€ !
Enjoy your favourite magazine with a 20% discount for 3 days
Marketing, innovation, promotion 19
Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles
Benefits to Publishers ?
Monetization of contents, building on editorial value
Lower production and distribution costs
A marketing tool (sampling, dual subscription,…)
A new approach to advertisers
Additional revenue, lower costs, marketing potential One building block towards digital 21
Benefits to Publishers A full service partner ?
Sources : pdf file (or equivalent) + Bonus files
Secured content delivery (Digital Rights Management)
Customer relationship / help desk
Marketing and services 22
The market environment is characterised by a growing consumer acceptance of digital products in general, matching the need of publishers and advertisers to reach new audiences.
A reading experience combining the core elements of the print magazine with the interactivity of digital and extra contents.
A powerful commercial proposal, both to the readers and to the publishers.
… but a joint challenge to develop usage!
Not a strategic revolution, but a great tactical opportunity! Conclusion 23
? Thank you for your attention 24
? Contacts 25 2 rue Lord Byron 75008 Paris www.relay.fr www.virginmega.fr Philippe Hautrive [email_address] Tel: +33 1 42 99 07 52