Philipe Hautrive
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  • 1. New and Emerging Digital Platforms Digital Magazines Media 2.0 Conference Hanover, 14 -15 March 2007
  • 2. Digital Press Distribution : a new opportunity! More than just Technology… … a new reading experience … a new way of purchasing press … a new retail channel 2
  • 3. Who we are?
    • A new venture that started operations in August 2006!
    • A fully-owned subsidiary of Hachette Distribution Services, the worldwide leader in press distribution and retail
    • A member of the Lagardère Media Group
    3
  • 4.
    • Consumer Experience
    • New Retail Channels
    • Commercial Offers
    • Benefits to Publishers
    • Conclusion
    4
  • 5. Consumer Experience THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web.
    • The core of the print: original page layouts, the same editorial, photographies and adverts.
    • The plus of the digital: search, rich media (videos…),URL links, games, e-couponning…
    • An easy process:
      • Purchase on an e-commerce platform
      • Single copy download on your PC
      • Susbcription automatically delivered.
    5
  • 6. Consumer Experience Home Page Digital Press 6
  • 7. Consumer Experience Title – Fact Sheet 7
  • 8. Consumer Experience Table of contents - Purchase 8
  • 9. Consumer Experience Access to back issues 11
  • 10. Consumer Experience Search the online library 12
  • 11. Consumer Experience Search the online library 13
  • 12. Consumer Experience Search the online library 14
  • 13. Consumer Experience 15 Reading experience - demo
  • 14. Consumer Experience More content, more interaction
    • Embedded bonus and rich media
    Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement
    • Dynamic advertising: access to websites, video clips, special offers, e-couponing,…
    • A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on current or back issues.
    A different, but lively experience 16
  • 15. New Retail Channels A digital kiosk, multichannel and leveraged by strong brands.
    • « White label » integration into existing websites
    • New retailers, specialists retailers, communities
    • Publishers’websites
    • A fully monetised content to supplement other digital experience.
    DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17
  • 16. New Retail Channels More accessibility, more relevance for the consumer
    • Total availability and extended reach
      • 7/7, 24/24
      • Worldwide at domestic price
      • not dependent on retail coverage… or listing
      • back issues… and sometimes preview!
    ? 18 Easy purchase, one-to-one marketing: more sales!
    • Profiled alerts , by title, by topic
    • Access through search engines
  • 17. Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers
    • Single copy
    • Subscriptions
    •  negative option, monthly debit
    •  push mode
    ?
    • Liberty Pack : 4 magazines for 9.90€ a month!
      • free choice of magazines, every month!
      • no commitment over time
    • Promotions
    • Today’s special: all people magazines at 0.99€ !
    • Enjoy your favourite magazine with a 20% discount for 3 days
    Marketing, innovation, promotion 19
  • 18. Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles
  • 19. Benefits to Publishers ?
    • Monetization of contents, building on editorial value
    • Additional circulation
    • Lower production and distribution costs
    • A marketing tool (sampling, dual subscription,…)
    • A new approach to advertisers
    Additional revenue, lower costs, marketing potential One building block towards digital 21
  • 20. Benefits to Publishers A full service partner ?
    • Production
    • Sources : pdf file (or equivalent) + Bonus files
    • Marketing
    • Payment
    • Secured content delivery (Digital Rights Management)
    • Customer relationship / help desk
    Marketing and services 22
  • 21. ?
    • The market environment is characterised by a growing consumer acceptance of digital products in general, matching the need of publishers and advertisers to reach new audiences.
    • A reading experience combining the core elements of the print magazine with the interactivity of digital and extra contents.
    • A powerful commercial proposal, both to the readers and to the publishers.
    • … but a joint challenge to develop usage!
    Not a strategic revolution, but a great tactical opportunity! Conclusion 23
  • 22. ? Thank you for your attention 24
  • 23. ? Contacts 25 2 rue Lord Byron 75008 Paris www.relay.fr www.virginmega.fr Philippe Hautrive [email_address] Tel: +33 1 42 99 07 52