Consumer Experience More content, more interaction
Embedded bonus and rich media
Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement
Dynamic advertising: access to websites, video clips, special offers, e-couponing,…
A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on current or back issues.
A different, but lively experience 16
New Retail Channels A digital kiosk, multichannel and leveraged by strong brands.
« White label » integration into existing websites
New retailers, specialists retailers, communities
A fully monetised content to supplement other digital experience.
DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17
New Retail Channels More accessibility, more relevance for the consumer
Total availability and extended reach
Worldwide at domestic price
not dependent on retail coverage… or listing
back issues… and sometimes preview!
? 18 Easy purchase, one-to-one marketing: more sales!
Profiled alerts , by title, by topic
Access through search engines
Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers
negative option, monthly debit
Liberty Pack : 4 magazines for 9.90€ a month!
free choice of magazines, every month!
no commitment over time
Today’s special: all people magazines at 0.99€ !
Enjoy your favourite magazine with a 20% discount for 3 days
Marketing, innovation, promotion 19
Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles