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Philipe Hautrive
 

Philipe Hautrive

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Digital Media 2.0

Digital Media 2.0

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    Philipe Hautrive Philipe Hautrive Presentation Transcript

    • New and Emerging Digital Platforms Digital Magazines Media 2.0 Conference Hanover, 14 -15 March 2007
    • Digital Press Distribution : a new opportunity! More than just Technology… … a new reading experience … a new way of purchasing press … a new retail channel 2
    • Who we are?
      • A new venture that started operations in August 2006!
      • A fully-owned subsidiary of Hachette Distribution Services, the worldwide leader in press distribution and retail
      • A member of the Lagardère Media Group
      3
      • Consumer Experience
      • New Retail Channels
      • Commercial Offers
      • Benefits to Publishers
      • Conclusion
      4
    • Consumer Experience THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web.
      • The core of the print: original page layouts, the same editorial, photographies and adverts.
      • The plus of the digital: search, rich media (videos…),URL links, games, e-couponning…
      • An easy process:
        • Purchase on an e-commerce platform
        • Single copy download on your PC
        • Susbcription automatically delivered.
      5
    • Consumer Experience Home Page Digital Press 6
    • Consumer Experience Title – Fact Sheet 7
    • Consumer Experience Table of contents - Purchase 8
    • Consumer Experience Access to back issues 11
    • Consumer Experience Search the online library 12
    • Consumer Experience Search the online library 13
    • Consumer Experience Search the online library 14
    • Consumer Experience 15 Reading experience - demo
    • Consumer Experience More content, more interaction
      • Embedded bonus and rich media
      Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement
      • Dynamic advertising: access to websites, video clips, special offers, e-couponing,…
      • A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on current or back issues.
      A different, but lively experience 16
    • New Retail Channels A digital kiosk, multichannel and leveraged by strong brands.
      • « White label » integration into existing websites
      • New retailers, specialists retailers, communities
      • Publishers’websites
      • A fully monetised content to supplement other digital experience.
      DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17
    • New Retail Channels More accessibility, more relevance for the consumer
      • Total availability and extended reach
        • 7/7, 24/24
        • Worldwide at domestic price
        • not dependent on retail coverage… or listing
        • back issues… and sometimes preview!
      ? 18 Easy purchase, one-to-one marketing: more sales!
      • Profiled alerts , by title, by topic
      • Access through search engines
    • Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers
      • Single copy
      • Subscriptions
      •  negative option, monthly debit
      •  push mode
      ?
      • Liberty Pack : 4 magazines for 9.90€ a month!
        • free choice of magazines, every month!
        • no commitment over time
      • Promotions
      • Today’s special: all people magazines at 0.99€ !
      • Enjoy your favourite magazine with a 20% discount for 3 days
      Marketing, innovation, promotion 19
    • Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles
    • Benefits to Publishers ?
      • Monetization of contents, building on editorial value
      • Additional circulation
      • Lower production and distribution costs
      • A marketing tool (sampling, dual subscription,…)
      • A new approach to advertisers
      Additional revenue, lower costs, marketing potential One building block towards digital 21
    • Benefits to Publishers A full service partner ?
      • Production
      • Sources : pdf file (or equivalent) + Bonus files
      • Marketing
      • Payment
      • Secured content delivery (Digital Rights Management)
      • Customer relationship / help desk
      Marketing and services 22
    • ?
      • The market environment is characterised by a growing consumer acceptance of digital products in general, matching the need of publishers and advertisers to reach new audiences.
      • A reading experience combining the core elements of the print magazine with the interactivity of digital and extra contents.
      • A powerful commercial proposal, both to the readers and to the publishers.
      • … but a joint challenge to develop usage!
      Not a strategic revolution, but a great tactical opportunity! Conclusion 23
    • ? Thank you for your attention 24
    • ? Contacts 25 2 rue Lord Byron 75008 Paris www.relay.fr www.virginmega.fr Philippe Hautrive [email_address] Tel: +33 1 42 99 07 52