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Magmedia20 Mowave2

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Digital Media 2.0

Digital Media 2.0

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  • 1. Company Overview CONFIDENTIAL Mobile and Magazine Media 2.0: Exploiting Capability to Build Audience & Community 140307 140307
  • 2. Core Business: Mobile Content Services Founded: January 2003 Full Operator Integrations: 30 + Commercial Mobile Sites: 70 Countries With Official Sites: 25 Staff: 22 HQ: Amsterdam, Netherlands Japan Branch: Tokyo U.S. Rep: L.A. Entertainment Services About Us: Taking Media Brands to Mobile
  • 3. Leveraging Mobile for Media 1.0 and Beyond
    • Extend your core product with mobile functionality
    • Anytime, anyplace access by audience
    • Transactions and micropayment via phone bills
    • Real Identification - mobile numbers/handsets are personal identifiers
    • 1-to-1 m arketing & advertising power
  • 4. Case Study: Global Brand Extension & Downloads
    • Mobile editorial service
    • All manners of downloads
    • 20+ Countries, 12 languages
    • Premium subscriptions & pay-per-event
    • Advertising with mobile data capture
    • Subscribe to print magazine via mobile
  • 5.
    • Latest news, reviews, top 10s
    • Downloadable videos and podcasts
    • Mobile advertising campaigns / microsites
    • Purchase of electronics products via mobile
    2.0 Functionality: Mobile Commerce
  • 6. Full-on Media 2.0: Social Networking & User Generated Content
    • Leverage power of mobile social networking and user generated content publishing to build/strengthen magazines communities
    • Translate editorial style and brand to define look, feel, tone, scope of the community
    • Enable audience to blog, create, publish, share, chat, network, interact and communicate with editors and other readers
  • 7. 2.0 Case Study: Vodafone Mobile Community Community fully developed and managed by Mowave
  • 8. 2.0 Case Study: Cosmopolitan Mobile Community Advertising, sponsorship & subscriptions
  • 9. 2.0 Case Study: Daily Mirror UK Mobile Community Security, Vetting, Rights Management
  • 10. 2.0 Case Study: Maxim Mobile Community Advertising, sponsorship & subscriptions
  • 11. 2.0 Case Study: Kingpin, Surf, Cooler Magazines
  • 12. 2.0 Case Study: Sony Ericsson & Haymarket Network Pure sponsorship model
  • 13. Conclusions: Harnessing Media 2.0 Power
    • Incorporate mobile and 2.0 platforms to proactively build magazine communities
    • Exploit editorial expertise to define, cultivate and retain focused demographics/targets
    • Monetize through advertising, sponsorship
    • and subscriptions
  • 14. Mowave Contact USA (L.A.) Andy Schachtel [email_address] Europe (Amsterdam, HQ . Giles Richter [email_address] HQ: Amsterdam, Netherlands Singel 125-1, Amsterdam Netherlands 1012 VH +31 (0)20 422 0607 Thank you!