Magazines 2.0 Hanover March 14 th 2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer Media & Emap Performance
Consumers taking control…shift from ‘push to pull’ Unbundling (VOD,ROD) Expect for free What I want & will pay for… ‘ Martini media’ ‘ Time/place shifting’ Whenever I want it… Narrowcast vs. broadcast ‘ Segment of one’ Personalised for me… Editors (filters) Consumers (UGC; social search) ‘ Twinsumer’ (Someone like me: AI) Whom I want it from… Purposeful social network ‘ Open’ & ‘Closed’ segmented With whom I want to communicate with… Create, share, collaborate Rank, feedback, R&D ‘ Creative’ & ‘consumer’ With the ability to interact … ‘ Realtime’ vs. ‘published’ Now & historical record Continuously up to date… Search: know what I want Discover: Not sure what I want Find or discover… Video, text, pictures, virtual Multi-platform Multi-device In the form that I choose…
Emap Music TV: Linear Broadcast To On-Demand (IPTV)
Mobile: Unleash The Creativity Of Your Audience …….. ..Crowdsourcing <ul><li>80k paid subscribers </li></ul><ul><li>25m PI per month </li></ul><ul><li>> 75% UGC picture blogging </li></ul><ul><li>Acquired Feb 2007 </li></ul><ul><li>Award winning “See Me TV” “Look At Me!” mobile video UGC </li></ul><ul><li>1.5m downloads/month </li></ul>
Four thoughts…….. <ul><li>Demand vs. supply side thinking? </li></ul><ul><li>Content is not concrete to be poured down every pipe? </li></ul><ul><li>Content convergence? </li></ul><ul><li>Rich media takeover? </li></ul>
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