Forbes Jim Think Big Presentation Final 3 6 07 Opa

Slide 1: Think Big Presented by: Jim Spanfeller President and CEO, Forbes.com LLC

Slide 2: Agenda Technology advancements Era of “entwined” media Consumer usage patterns Room for growth What Forbes.com is doing to grow

Slide 3: Big Opportunity Moore’s and Gordon E. Moore Co-Founder, Intel Metcalfe’s Laws have led to… Robert Metcalfe Co-Inventor of Ethernet General Partner, Polaris Venture Partners

Slide 4: Big Opportunity The rise of …the rise of Global the Web Networks as an information distribution platform. and…

Slide 5: Big Opportunity Digitization of Media and the increasing reliance on the web as an information resource. Leading to big changes in media consumption and media dollar allocations. *Source: ComScore MediaMetrix Winter 2006/2007

Slide 6: Big Opportunity Media Usage vs. Ad Spending Trends (2001 – 2007) 4% 5% 100% 24% 10% 90% Internet & New Nedia 80% 40% 51% 70% 43% Percentage 60% 50% 43% Television 14% 40% 12% 30% 31% Radio 20% 28% 41% 35% 10% 14% 0% 5% Newspapers/Magazines 2001 2007 2001 2007 Media Usage Media Usage Ad Spending Ad Spending Source (Media Usage): Veronis Suhler, via Booz Allen Hamilton; Source (Advertising Spending): eMarketer, October 2006

Slide 7: Big Opportunity Internet Consumption: Senior Executives Newspapers 12% 3 ##1 Magazines 11% Internet 39% Television 22% Radio 16% #1 39% Rank of Internet in Share of Voice media consumption Source: GartnerG2/Forbes.com Day in the Life of C-Level Executives Study Part VII, Sept 2006

Slide 8: Big Opportunity Online as Percent of Total Advertising by Category (2006) 20% 15% 10% Average: 6.42% 5% 0% Retail Auto- Comm. Entertain- Fin. Health Insur./ Direct Gov’t/ Travel Food & Tech. Stores motive ment Services Real Estate Response Politics Drink Category $18.9B $19.9B $9.5B $8.7B $8.7B $9.4B $6.6B $6.5B $5.8B $5.3B $14.0B $4.3B Total Spend Source: TNS – includes top 12 spending categories

Slide 9: The Evolution of Media General Media 1st Age 2nd Age 3rd Age 4thAge The Printed Word: The Dawn of Radio and Television: The Entwined Era: Where a few Magazines: A time when limited An on-demand world communicated with a The first real numbers of outlets where consumers find the few more mass media (networks) communicated immediate information they with nearly everyone in the want, when they want it, in society the way they want it

Slide 10: The Evolution of Media ROI Digitization Trackability

Slide 11: Phases of The Web Phase 1: Dissemination & Aggregation Phase 2: Web 2.0: Community Phase 3: Hyper-Personalization “My Internet”

Slide 12: How many people are online... …and how frequently? 718 Million Per Month 175 Million Per Month 400 Million 125 Million Every Day Every Day Source (Worldwide): ComScore, July 2006; Source (US): ComScore, August 2006

Slide 13: Global Opportunity Top 10 Countries with Highest Number of Internet Users CHINA Total Internet Internet Country Population Users Penetration Total Population 1. United States 299,093,237 207,161,706 69.3% 1.3 Billion Internet Audience 2. China 1,306,724,067 123,000,000 9.4% 123 Million Internet Penetration 3. Japan 128,389,000 86,300,000 67.2% 9.4% 4. India 1,112,225,812 60,000,000 5.4% BRAZIL 5. Germany 82,515,988 50,616,207 61.3% Total Population 6. United 60,139,274 37,600,000 62.5% INDIA 184 Million Kingdom Internet Audience 7. Korea (South) 50,633,265 33,900,000 67.0% Total Population 25.9 Million 1.1 Billion 8. France 61,004,840 29,521,451 48.4% Internet Penetration Internet Audience 14.1% 9. Italy 59,115,261 28,870,000 48.8% 60 Million Internet Penetration 10. Brazil 184,284,898 25,900,000 14.1% 5.4% Source: Internet World Stats 2006

Slide 14: Rise of Video on the Web 195 Million Households Broadband – The Always On Network Worldwide…  Broadband adoption continues to grow …422 Million  Broadband now exceeds dial-up in homes Households  Virtually all businesses are on broadband Worldwide by 2010! Passive Engaged Less Choice vs. More Choice Source: eMarketer, August 2006

Slide 15: Rise of Video on the Web Research Shows…  About 40 million people in the US or 27% of Internet users say they download music or video files  40% of broadband users are more likely to get news online than from reading a newspaper* A Typical Day Online for Broadband Users… COMMUNICATIONS INFORMATION 2/3 of broadband users SEEKING check e-mail; 46% get news online 21% instant message; 36% do job-related 71% do both research Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: Forbes/Gartner C-Level Study

Slide 16: Mobile Media 297 million Americans will have a mobile phone by the end of 2009, representing 92% of the country’s 92% population* Video via mobile device is still small…  2% currently watch video  14% would like to watch video …but these numbers increase in younger age groups …and double for those with no land line! Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: eMarketer, August 2006

Slide 17: Forbes.com Video Network

Slide 18: Designed for consumer control… …information in text, data, video or audio via the Web or handheld device…

Slide 19: Forbes Platforms Complement Each Other

Slide 20: Forbes.com: Reaching over 16 Million Unique Visitors Worldwide 18,000,000 16,078,242 Average Monthly Unique Visitors 16,000,000 14,000,000 12,000,000 10,517,877 10,000,000 8,000,000 6,021,250 5,521,209 6,000,000 4,000,000 2,092,210 2,000,000 644,876 991,399 451,444 0 1999 2000 2001 2002 2003 2004 2005 2006 Source (2000-2005): ComScore MediaMetrix Worldwide Unique Users; Source (2006): Internal number source Omniture

Slide 21: Forbes Branded Media… …Reaching 20+ million affluent business decision makers around the globe.

Slide 22: Mass Targetability Mass Targetability = High Reach. Zero Waste. Guaranteed Results.  Reach is important… but targeted reach is more important.  Mass Targetability allows advertisers to reach large audiences within key markets and targets, and provides the most efficient media buy in the business and lifestyle categories. Advertising Without Waste

Slide 23: Forbes.com Brand Increase Guarantee Advertise a minimum of $150,000 over 60 days with Forbes.com and we will measure the impact of your campaign using a third party research firm. After 60 days and the completion of the survey, if you don’t see a statistically significant increase in one of four measured brand metrics… Forbes.com will return your money!

Slide 24: Growth Opportunities  Video  Mobile  Sister Sites  Local language sites  Vertical industry coverage  Local business news coverage

Slide 25: Big Trends lead to…… Digitization of all media “Entwined” media Delta between media consumption and media spend Enhanced measurement and ROI Huge upside for China, India, Russia, Brazil ….Big Opportunities for Growth

Slide 26: Think Big Thank you.