De Saint Simon Psychologies.Com

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  • De Saint Simon Psychologies.Com

    1. 1. PSYCHOLOGIES’ expansion on the web Hanover March 2007
    2. 2. Summary Why psychologies.com is a success Why we need to move further Personnal thoughts about the web Key elements on Psychologies magazine
    3. 3. Created in 1970 and re-launched in 1998 A magazine devoted to helping its readers live a better life, in their relationships (couple, family, children), with their body and their mind Read by upscale, well-educated, urban women in their 35/40 years Key elements on Psychologies
    4. 4. The french success of the last decade Copies Ad sales (000 €) circulation Ad revenue 360 000 13,5 M€
    5. 5. SPAIN Feb 05 - 180 000 c. CHINA Sept 06 UK Sept 05 - 120 000 c. RUSSIA Dec 05 - 120 000 c. ITALY Nov 04 - 120 000 c. BELGIUM March 05 - 15 000 c. Already in 7 countries
    6. 6. Created end of 2000 Team of 9 A website with its own personality; not a me-too Provides a complement of the magazine What was
    7. 7. Most popular sections 1. TESTS 130 topics 4M pages viewed
    8. 8. Most popular sections 2. FORUMS 3M pages viewed 65 discussions 100 000 messages/month
    9. 9. Most popular sections 3. BLOGS 0,4M pages viewed
    10. 10. <ul><li>… and 25 other sections </li></ul>Most popular sections etc.
    11. 11. What the web has brought to us Brand and circulation boost Editorial help Marketing tools : research, panel Contact with 20 000 people / day Internet learning curve
    12. 12. Our performances 13 million pages viewed - 700 000 unique visitors The leading website amongst women’s magazines 1 million euros income Break even budget 2006 <ul><li>Classified Ads 250K </li></ul><ul><li>Subscritions to the magazine - Paying personality tests - Dating - Affiliation… </li></ul><ul><li>Advertising 700K </li></ul>
    13. 13. Why it isn’t enough yet Ratings too small for the ad market Pure player competitors remain a potential threat Offer too rich for just one website Still a content driven website Need to develop a new business beyond magazines
    14. 14. Where we are heading From one magazine website to a network of pure player websites Boost what works best (tests, community) and spread our expertise with dedicated sites Broaden Psychologies target and age group
    15. 15. Our next developments yet Around , the better living portal : our 15-25 website, to create loyalty with the new generation personality tests, self help tools, self evaluation tips to learn and talk even more about sex forums, contents and a certified therapist’s search engine And more channels to come Mypsycho.com : a virtual social network built around valuable life experiences. Crossroad to all our websites.
    16. 16. Magazine publishers strategies Yrs 1995 : Companion websites Yrs 2000 : Complement websites Now : System of websites linked to a magazine Next step? Pure player strategies (buy, launch)
    17. 17. « Je t’aime, moi non plus » A publisher struggling with the web  
    18. 18. 1. Management has to commit himself 9. No, your website will not kill your magazine 8. Yes, it does cost money 7. Launch quietly : don’t waste money on promotion 6. Speed is key 5. It is not your website : it is your user’s 4. Accept to unlearn most of the things you know 3. Enforce interaction between the magazine and the web 2. Don’t let magazine people do the website
    19. 19. Magazine websites vs pure players Our brand is our asset

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