Fundraising for Scientists and Engineers in Politics  SEA Workshop, 10/24/09 Phil Tajitsu Nash CampaignAdvantage.com
Topics <ul><li>Key Campaign Issues </li></ul><ul><li>Fundraising Basics </li></ul><ul><li>Offline Issues </li></ul><ul><li...
1. Key Campaign Issues  <ul><li>Why are you running? </li></ul><ul><li>What is your target audience? </li></ul><ul><li>Wha...
2. Fundraising Basics  <ul><li>Start close:  family and friends, then others </li></ul><ul><li>Allocate time wisely: creat...
3. Offline Issues  <ul><li>Mailings </li></ul><ul><li>Phone calls </li></ul><ul><li>Events  </li></ul>
4. Online Issues  <ul><li>Man (or woman), Message and Machine  </li></ul><ul><li>Building a strategic website </li></ul><u...
4a. Man (woman),  Message and Machine  <ul><li>No guarantees of success </li></ul><ul><li>Build capacity (&quot;machine&qu...
4b. Building a Strategic Website  <ul><li>Plan objectives for each type of visitor </li></ul><ul><li>Highlight both persua...
4c. Bringing Visitors to Your Site <ul><li>Email newsletters:  Not just asks </li></ul><ul><li>URL on the podium and maile...
4d. Social Media <ul><li>Saying connected AND staying current </li></ul><ul><li>Facebook: Defining yourself </li></ul><ul>...
Special Opportunities….
5. Special Opportunities for Scientists and Engineers  <ul><li>Public perception of scientists/engineers  </li></ul><ul><l...
Special Obstacles……….
6. Special Obstacles for  Scientists and Engineers  <ul><li>Public perception of scientists/engineers </li></ul><ul><li>Yo...
7. Resources <ul><li>American Association of Political Consultants </li></ul><ul><ul><ul><li>www.theaapc.org / </li></ul><...
8. Conclusions <ul><li>Ask about training opportunities at your local political club </li></ul><ul><li>Consider hiring cam...
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SEA Fundraising Workshop - Phil Nash

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SEA Fundraising Workshop - Phil Nash

  1. 1. Fundraising for Scientists and Engineers in Politics SEA Workshop, 10/24/09 Phil Tajitsu Nash CampaignAdvantage.com
  2. 2. Topics <ul><li>Key Campaign Issues </li></ul><ul><li>Fundraising Basics </li></ul><ul><li>Offline Issues </li></ul><ul><li>Online Issues </li></ul><ul><li>Special Opportunities </li></ul><ul><li>Special Obstacles </li></ul><ul><li>Resources </li></ul><ul><li>Conclusions </li></ul>
  3. 3. 1. Key Campaign Issues <ul><li>Why are you running? </li></ul><ul><li>What is your target audience? </li></ul><ul><li>What is your plan for reaching them? </li></ul><ul><ul><li>Strategic Messaging </li></ul></ul><ul><ul><li>GOTV </li></ul></ul><ul><li>How do you plan to pay for this? </li></ul><ul><ul><li>Self-financed Campaign </li></ul></ul><ul><ul><li>Fundraising </li></ul></ul>
  4. 4. 2. Fundraising Basics <ul><li>Start close: family and friends, then others </li></ul><ul><li>Allocate time wisely: create timeline </li></ul><ul><li>Delegate to finance committee and staff </li></ul><ul><li>Build capacity for a McCain/Dean moment </li></ul><ul><li>Create offline-online synergy </li></ul><ul><li>Follow relevant campaign finance laws </li></ul>
  5. 5. 3. Offline Issues <ul><li>Mailings </li></ul><ul><li>Phone calls </li></ul><ul><li>Events </li></ul>
  6. 6. 4. Online Issues <ul><li>Man (or woman), Message and Machine </li></ul><ul><li>Building a strategic website </li></ul><ul><li>Bringing visitors to your site </li></ul><ul><li>Social media </li></ul>
  7. 7. 4a. Man (woman), Message and Machine <ul><li>No guarantees of success </li></ul><ul><li>Build capacity (&quot;machine&quot;) </li></ul><ul><li>Make sure message is right for you and your district </li></ul>
  8. 8. 4b. Building a Strategic Website <ul><li>Plan objectives for each type of visitor </li></ul><ul><li>Highlight both persuasion and fulfillment </li></ul><ul><li>Updating: three stages of any campaign </li></ul><ul><li>Make donating easy </li></ul>
  9. 9. 4c. Bringing Visitors to Your Site <ul><li>Email newsletters: Not just asks </li></ul><ul><li>URL on the podium and mailers </li></ul><ul><li>URL in every speech </li></ul>
  10. 10. 4d. Social Media <ul><li>Saying connected AND staying current </li></ul><ul><li>Facebook: Defining yourself </li></ul><ul><li>Youtube: Speaking for yourself </li></ul><ul><li>Twitter: When is it newsworthy? </li></ul>
  11. 11. Special Opportunities….
  12. 12. 5. Special Opportunities for Scientists and Engineers <ul><li>Public perception of scientists/engineers </li></ul><ul><li>Your colleagues and classmates are not in every donor database </li></ul><ul><li>Your network includes opinion leaders and potential big donors </li></ul><ul><li>You appeal to issue groups and donors out of your district </li></ul>
  13. 13. Special Obstacles……….
  14. 14. 6. Special Obstacles for Scientists and Engineers <ul><li>Public perception of scientists/engineers </li></ul><ul><li>Your colleagues and classmates are not in every donor database </li></ul><ul><li>Your work and social networks are outside the district </li></ul><ul><li>You are not comfortable asking for money and promoting yourself </li></ul>
  15. 15. 7. Resources <ul><li>American Association of Political Consultants </li></ul><ul><ul><ul><li>www.theaapc.org / </li></ul></ul></ul><ul><li>GWU’s Graduate School of Political Mgmt. www.gspm.org / </li></ul><ul><li>Women's Campaign School at Yale University </li></ul><ul><li>www.wcsyale.org / </li></ul><ul><li>Institute for Politics & Democracy on the Internet </li></ul><ul><li> www.ipdi.org (Politics Online conference) </li></ul>
  16. 16. 8. Conclusions <ul><li>Ask about training opportunities at your local political club </li></ul><ul><li>Consider hiring campaign professionals, especially for filing reports </li></ul><ul><li>Ask early, ask often, and ask strategically! </li></ul>

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