SEA Fundraising Workshop - Nate Thames

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  • 1. SEA Online Fundraising Workshop Nate Thames Political Director, ActBlue nate@actblue.com
  • 2. What is ActBlue? • PAC -- Not a business • 6 political staffers, 3 engineers • List all Democrats in all states • Founded in 2004 in Cambridge, MA • Focus on community fundraising
  • 3. How can we pay the rent?
  • 4. Tips. (thank you!)
  • 5. $108 Million 4209 committees
  • 6. Why should you fundraise online? • Your people are already there • They know how to donate online • Faster and cheaper for you
  • 7. Basic Online Fundraising Methods
  • 8. Contributions on your website • Make sure you are linking to a secure site • Put it on your front page so it is easy to nd
  • 9. Security • Security is hard • We go beyond industry standards for credit card data • EVSSL veri cation to prevent phishing • The pros have resources that you do not
  • 10. Physical Events • Order before or pay at the door • Auto guest list • Have a laptop at the event for at the door payment • Emailed tickets
  • 11. Call time the easy way • Have the donor give online, immediately • No checks to chase or donors to harass • Donors like the option and it is convenient for them.
  • 12. Email: The holy grail?
  • 13. What you need to know about writing email • Subject line, subject line, subject line
  • 14. What you need to know about writing email 1. Subject line 2. From 3. First line of text 4. Good links 5. P.S. 6. Text version
  • 15. Don’t try to trick your donors (seriously)
  • 16. When to send email • Don’t feel like you have to have a schedule • Don’t let your list become stale • Respond to current events • Ask your members for more than money
  • 17. Email Fundraising Tech Tips • Use a speci c landing page customized for each blast • Take advantage of click tracking • Always give people the option to give • Use a standard donation format
  • 18. Testing Emails • Test, if you have a large enough list • Subject line is low hanging fruit • Test conversions, not just clicks/opens • Don’t bother with time or colors
  • 19. Online fundraising everywhere else • Twitter, Facebook, etc... • Paper materials • Anywhere you can put a link • Always let people have the option to give
  • 20. Advanced Techniques (still easy to use)
  • 21. Recurring Contributions • Monthly “Sustaining” members • You can predict your revenue • Donors can budget their donations • Preset this option
  • 22. San Diego Dem Party • 48 Month recurring contributions! • This is their sustaining member program • Every month, they know they have a check • $275,000 later... it clearly works!
  • 23. Goal Setting • Donors like to see they are having an impact • Embed this anywhere, including email • Make sure it auto- increments • Donors or Dollars
  • 24. Youtube Video • On any page • Useful for raising money to put an ad on the air • Also great for a personal appeal • Don’t send donors away!
  • 25. Community Fundraising (power to the people)
  • 26. my.BarackObama.com
  • 27. Equality for All • 445 Page Creators • 14,480 Donors • $1.2 Million
  • 28. Why the fundraising success? • The campaign asked • In uential people made their own, and it went viral • People had a reason to be passionate about the campaign
  • 29. Your supporters have: • Blogs • Facebook accounts • Twitter followers • Their friend’s email addresses • Passion for Democratic Victory
  • 30. You have to ask.
  • 31. ActBlueSetup.com info@actblue.com nate@actblue.com