Prince Restaurant Business Plan by Seetal Daas


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Prince Restaurant Business Plan by Seetal Daas

  2. 2.     The PRINCE RESTAURANT is intend to be full services, three-meal-a-day. Restaurant is located at the prime location at Gulshan-e-Iqbal Karachi. The Restaurant is full will features of menu at moderately priced breakfast, lunch and dinner. Breakfast will feature traditional morning dishes.(Parathas,Tea,Coffee,fried Egg and on demand of customers) Lunch will feature a variety of Karrai,Kabab, soups,salads,chicken,egg,sandwiches and on demand of customers. Dinner will feature casual family-style dinning and will offer fresh, seafood ,pastas, steaks, desserts, paellas dinner salads and on the demand of customers.
  3. 3. MISSION    VISION To ensure that each customer  To serve our customers receives prompt, friendly and with best quality food and courteous service. To provide nutritional and environment. fresh, well prepared mealusing only quality ingredients. The high quality of attitude,fairness,understanding and generosity between management,staff,customers.
  4. 4. STRATEGY  The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will facing an increasing competition therefore the menu, special services and features must be continuously evolved  best quality and freshness of the raw material to be used in the menu must be ensured.  The restaurant can also offer an introductory discount to attract customers.  The restaurant can also offer the free delivery services of certain menu items in selected areas.  We are building our marketing infrastructure so that we can eventually reach more customers with the same offering.  We focus on satisfying the needs of middle-to uppermiddle(Children, young, old etc.)  class residents and companies/factories located inside or outside the area of Restaurant.
  5. 5. SWOT Strength Weakness • With reasonable rate and quantity • We will provide tasty and quality food in a clean and dining room with washing and toilet facility. • Location • • • • We are new in town Loan burden Start up challenges Restaurant is new and not established.
  6. 6. SWOT Opportunity Threats • Fast growing population. • All the member of management team are properly qualified for this sector. • slow recovery process of the economy from the current crisis • changes in the business environment that might reduce our sales • higher taxes in the future • tight credit times, high interest rate, and high inflation rate than predicted.
  7. 7.  PRINCE Restaurant focuses on providing a hand crafted Pakistani food, prepared to order. We provide the higher grade vegetable, meat, poultry and fish.  Our dishes are prepared by culinary and skilled cooks. No dish leaves the kitchen without skilled professional preparation and presentation.  PRINCE Restaurant’s menu was designed by our entire team but specifically put together by our executive of productions and head cook.Cost was factored into each item.
  8. 8. Advertisement  Distribution of pamphlets  Advertorial at local cable(TV) channel  Newspapers  Radio  Posters
  9. 9. LOCATION  The PRINCE Restaurant is located at Gulshan-e-Iqbal Rashid Road, has been chosen after a consideration in mind.  The population of living in Gulshan-e-Iqbal is mostly upper-middle, middle-middle class enabling the Restaurant to catch the target market directly.  The total area covered by the PRINCE RESTAURANT. LAYOUT
  10. 10.  The main purpose of PRINCE RESTAURANT is to provide best quality food to families, upper-middle class, middle class. The is a number of restaurants located in Karachi. Specially in Gulshan-e-Iqbal there are many competitors in our way which are also targeting middle-middle and upper-middle class. the main competitors are MELA and LASANIA RESTAURANT.As we are opening in Gulshan-e-Iqbal so we have to face lots of competitions but by providing best quality food with competitive price we aim at making our name and place in the market soon.
  11. 11.     Teenagers and college students, who demand high quality food at cheap prices during break. Office goers, who can take a quick refreshment. Families Tourists teenagers,Adult s,students 32% Tourists 15% Families 25% Office goers 28%
  12. 12. Description of Management Team • A better Management Team is the core of developing any business and well motivated and surplus paid employees contribute a major part in maintaining standard. Management Team which we going to use are as under: Team Manager Quantity 1 Cooks 4 Waiter 6 Dishwasher 4 Guard 2 Sweeper 2 Total 19
  13. 13. Personal Savings Rs:5,00,000 Loan Rs:8,00,000 Friends Rs:,1,00,000 Relatives Rs:1,00,000 Total Rs:15,00,000 Maximum Interest Rate 10%
  14. 14. PRINCE RESTAURANT BALANCE SHEET Assets Liability Current Current Cash 50,000 A/C Payable(DJ) 1,00,000 Bank 1,00,000 A/C Payable(Danesh Kumar) 1,00,000 Food Inventory 1,50,000 Non-Current Non-Current Land 3,00,000 Bank Loan 8,00,000 Furniture 2,50,000 Total Liability 10,00,000 Building 5,00,000 Owner’s Equity Instruments 1,50,000 Capital 5,00,000 Total 15,00,000 Total 15,00,000