SINDH UNIVERSITY LAAR CAMPUS
The PRINCE RESTAURANT is intend to be full
services, three-meal-a-day. Restaurant is located at the
prime location at Gulshan-e-Iqbal Karachi. The
Restaurant is full will features of menu at moderately
priced breakfast, lunch and dinner.
Breakfast will feature traditional morning
dishes.(Parathas,Tea,Coffee,fried Egg and on demand of
Lunch will feature a variety of
Karrai,Kabab, soups,salads,chicken,egg,sandwiches and
on demand of customers.
Dinner will feature casual family-style dinning and will
offer fresh, seafood ,pastas, steaks, desserts, paellas
dinner salads and on the demand of customers.
To ensure that each customer To serve our customers
receives prompt, friendly and
with best quality food and
To provide nutritional and
fresh, well prepared mealusing only quality ingredients.
The high quality of
and generosity between
The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will facing an
increasing competition therefore the menu, special services and features
must be continuously evolved
best quality and freshness of the raw material to be used in the menu must
The restaurant can also offer an introductory discount to attract customers.
The restaurant can also offer the free delivery services of certain menu items
in selected areas.
We are building our marketing infrastructure so that we can eventually reach
more customers with the same offering.
We focus on satisfying the needs of middle-to uppermiddle(Children, young, old etc.)
class residents and companies/factories located inside or outside the area of
• With reasonable rate
• We will provide tasty
and quality food in a
clean and dining
room with washing
and toilet facility.
We are new in town
Start up challenges
Restaurant is new
and not established.
• Fast growing population.
• All the member of
management team are
properly qualified for this
• slow recovery process of
the economy from the
• changes in the business
environment that might
reduce our sales
• higher taxes in the future
• tight credit times, high
interest rate, and high
inflation rate than
PRINCE Restaurant focuses on providing a hand crafted
Pakistani food, prepared to order. We provide the higher
grade vegetable, meat, poultry and fish.
Our dishes are prepared by culinary and skilled cooks. No
dish leaves the kitchen without skilled professional
preparation and presentation.
PRINCE Restaurant’s menu was designed by our entire
team but specifically put together by our executive of
productions and head cook.Cost was factored into each
Distribution of pamphlets
Advertorial at local cable(TV) channel
The PRINCE Restaurant is
located at Gulshan-e-Iqbal
Rashid Road,Karachi.it has
been chosen after a
consideration in mind.
The population of living in
Gulshan-e-Iqbal is mostly
class enabling the Restaurant
to catch the target market
The total area covered by the
The main purpose of PRINCE RESTAURANT is to
provide best quality food to families, upper-middle
class, middle class. The is a number of
restaurants located in Karachi. Specially in
Gulshan-e-Iqbal there are many competitors in our
way which are also targeting middle-middle and
upper-middle class. the main competitors are
MELA and LASANIA RESTAURANT.As we are
opening in Gulshan-e-Iqbal so we have to face lots
of competitions but by providing best quality food
with competitive price we aim at making our name
and place in the market soon.
Teenagers and college students, who demand high quality food at cheap
prices during break.
Office goers, who can take a quick refreshment.
Description of Management Team
• A better Management Team is the core of developing any
business and well motivated and surplus paid employees
contribute a major part in maintaining standard.
Management Team which we going to use are as under:
Maximum Interest Rate
A/C Payable(Danesh Kumar)