Soft drinks
Upcoming SlideShare
Loading in...5
×
 

Soft drinks

on

  • 946 views

Its a brief about soft drink industry

Its a brief about soft drink industry

Statistics

Views

Total Views
946
Views on SlideShare
946
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Soft drinks Soft drinks Presentation Transcript

  • Soft Drinks Industry
  • What is soft drink?Soft drinks by definition are carbonateddrinks that are non-alcoholic.It’s a beverage that typically containswater, sweetener, and a flavoring agent.
  • History• 17th century discovery of carbonated water and term soft drink was coined.• 1886 Dr. John S. Pemberton invented "Coca- Cola" in Atlanta, Georgia.• Evolution
  • Top soft drink companies thanda mathlab cocacola yen dil maange more
  • Soft drink market in india• The Indian carbonated industry is worth Rs 60billion.• The total market is estimated to be around 284 million crates
  • Market Growth Rates• 1990-91 - 1996-97 9.4%• 1996-97 - 2001-02 7.8%• 2001-02 - 2006-07 6.5%• 2004-05 - 2009-10 5.4%• 2009-10 - 2014-15 3.5%
  • Did you know..?• Employees 125000• Coca-Cola operates through 35 plants and PepsiCo has 20 plants• About 10% of soda flavors contain BVO, or brominated vegetable oil, which is banned by the World Health organization and 100 countries.
  • Advantages• It also supports growth of industries like glass, refrigeration, transportation, paper and sugar.• PET is the fastest growing type of packaging.
  • THANK YOU…!