Under Guidance of: -                           Respected Faculty                           Mr. Mukesh Porwal              ...
The sign of relief, which one gives out of completion of his work, comes out with deepsense of gratitude for those who hav...
LEVI’S JEANSWe’ve reinvented the way you shop for jeans.
LEVI’S® BRAND INTRODUCES REVOLUTIONARY FIT SYSTEM THAT   FOCUSES ON SHAPE, NOT SIZE Levi’s® Curve ID Is Company’s First Gl...
In an effort to further understand women’s fit frustration, Levi Strauss & Co. conducted aglobal survey. Revealing survey ...
LEVI’S JEANS- Company OverviewLevis is an American garment company.The inventor of Levis was Levis Strauss.The blue jean b...
LEVI’S JEANS- Company OverviewLevi Strauss & Co. (LS&CO) is a privately held American clothing company knownworldwide for ...
During the launch of Levis Curve ID jeans, Levi launched a 5 week integrated marketingcampaign that touched on experientia...
OBJECTIVESThe main objective of the live project is to accomplish the following objectives.To conduct a research for study...
RESEARCH METHODOLOGYResearch always starts with a question or a problem. Its purpose is to question through theapplication...
Data, or facts, may be derived from several sources. Data can be classified as primary data andsecondary data.PRIMARY DATA...
Data Analysis and Interpretation:-           Question: - Company is providing adequate facilities to do your job.Suggestio...
Data Analysis and Interpretation:-         Question: - Do you think that Jeans are designed for women with “ideal” figures...
Data Analysis and Interpretation:-           Question: - You like the Product on the basis of-                            ...
Data Analysis and Interpretation:-          Question: - You have selected Levi’s product because of:-                     ...
Data Analysis and Interpretation:-Questionnaire: - What is important for you in terms of measurement and fits?            ...
Data Analysis and Interpretation:-Questionnaire: - What is your expectation from Levis Curve ID [3 fits (Globally)]?      ...
Data Analysis and Interpretation:-Questionnaire: - Now with more options available according to shape, will it help to att...
Data Analysis and Interpretation:-Questionnaire: - Will you recommend this product to your friend, relatives in future?   ...
Data Analysis and Interpretation:-Questionnaire: - How old are you?                                                       ...
Data Analysis and Interpretation:-Questionnaire: - Because of its shape, will this product will help you in everyseason? B...
Data Analysis and Interpretation:-Questionnaire: - One new range is coming from Levi’s very soon i.e. Waterless Jeans,manu...
Findings:-   During initial phase of observation on consumer behavior for Levi’s curve ID [3 Fits] we   have observed that...
Suggestion:-After observation of the consumer behavior of Levi’s Curve ID [3 Fits] we have come up withthe following solut...
Conclusion:-After observing the consumer behavior towards Levi’s Curve ID [3 Fits]we have come across the following conclu...
Bibliography:- Books:    Etzel, Michael, W alker, Bruce and Stanton, William J,: Marketing; 14th edn. Boston,    McGraw Hi...
Annexure: - Questionnaire: - Total Questions 11, Total Suggestion Feedback 11Institute of Technology and Science, Mohan Na...
Annexure: - Questionnaire: - Total Questions 11, Total Suggestion Feedback 11Institute of Technology and Science, Mohan Na...
Thanks Letter:-        After the successful completion of our project we all are really thankful to        our Customers, ...
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  1. 1. Under Guidance of: - Respected Faculty Mr. Mukesh Porwal Assistant Professor Marketing Management Submitted By:- Mr. Abhijeet Srivastava Ms. Seema Kumari Mr. Ankit Kumar Tripathi Mr. Ritesh Ashok Kumar Shukla Ms. Shiwani Gupta Ms. Shipra Rajpoot Section A, PGDM 1st Trimester [2011-13]
  2. 2. The sign of relief, which one gives out of completion of his work, comes out with deepsense of gratitude for those who have been instrumental in bringing about the completion.Though words are insufficient to express his gratitude still one does give it a try, so we will. We take this opportunity to express our sincere thanks to our guide Prof. Mukesh Porwal,Assistant professor, Marketing Management of Institute of Technology and Science, MohanNagar, Ghaziabad for his valuable guidance, practical suggestion and encouragement to bringabout this completion of this project. We feel highly obliged to Prof. Mukesh Porwal [Chairperson- Marketing] and Prof A.R.Mishra [Respected Faculty- Quantitative Techniques] of Institute of Technology and Science,Mohan Nagar, Ghaziabad for his encouragement in completing this project. Finally we would like to thanks our group members, well-wishers, critics who helped usdirectly or indirectly in completion of our project.
  3. 3. LEVI’S JEANSWe’ve reinvented the way you shop for jeans.
  4. 4. LEVI’S® BRAND INTRODUCES REVOLUTIONARY FIT SYSTEM THAT FOCUSES ON SHAPE, NOT SIZE Levi’s® Curve ID Is Company’s First Global Women’s Denim Line INDIA (25 Aug 2010) – Today, Levi’s® – the original, definitive jeans brand – announced a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID [3 Fits], utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes. Unlike other denim brands, Levi’s® Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size. The designers studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body. The three custom fits include:A. Slight Curve – designed to celebrate straight figures- Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.B. Demi Curve – designed to fit even proportions- Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.C. Bold Curve – designed to honor genuine curves- Bold Curve is designed to hug the waist, without gaping or pulling. If jeans usually fit in the hips and thighs, but gape at the back, a woman should try the Bold Curve.
  5. 5. In an effort to further understand women’s fit frustration, Levi Strauss & Co. conducted aglobal survey. Revealing survey findings include:More than half of women (54 percent) try on at least 10 pairs of jeans to find one pairthey would buy.Most women (87 percent) wish they could find jeans that fit better than the ones theyown.Most women (67 percent) believe that jeans are designed for women with “ideal” figures.Very few women (28 percent) believe that jeans are designed to fit their bodies.
  6. 6. LEVI’S JEANS- Company OverviewLevis is an American garment company.The inventor of Levis was Levis Strauss.The blue jean born on Buttenheim , Bavaria on feb 26, 1829.In 1845 they came to New York.There they met Jonas & Louis who are already conducted a business named J. Straussbrother & co. The first address where Levis conducted business was at 90 sacramento street and thename of his firm was simply Levis strauss.In 1863 the company was renamed as Levis strauss and co.1928 – The company registers the word Levis® as a trademark.1934 – LS&CO. creates "Lady Levis®," the companys first blue jean for women1954 -- "Lighter Blues" casual slacks and the "Denim Family" line mark the companysentry intothe sportswear business.1966 – The company airs its first television commercial1984 – LS&CO. is the official outfitter of the U.S. Olympic Team and the Los AngelesGames staff.1986 – Dockers® Khakis are introduced in the United States. The company holds its firstauction of celebrity-decorated denim jackets to benefit AIDS research and education atBarneys in NewYork.LS&CO. develops the first known set of comprehensive standards for manufacturing andfinishing contractors worldwide, dealing with wages, hours, working conditions, ethicsand the environment.1992 – LS&CO. becomes the first major U.S. company"Clayman" becomes LS&CO.s first global commercial for the Levis® brand and runs incountries on all five continents.2000 – LS&CO. introduces Levis® Engineered Jeans™, the reinvention of jeans for the21st Century.2003 – Levi Strauss & Co. celebrates the 150th anniversary of its founding and the 130thanniversary of the invention of blue jeans by Levi Strauss and Jacob Davis.2005 – In an effort to increase transparency within the supply chain and encouragecollaboration among competitors in shared factories, LS&CO. publishes the names andaddresses of all active suppliers on its Web site.The book, The Best Companies for Minorities, lists LS&CO. as one of its 84 bestcompanies.
  7. 7. LEVI’S JEANS- Company OverviewLevi Strauss & Co. (LS&CO) is a privately held American clothing company knownworldwide for its Levis brand of denim jeans. It was founded in 1869 when Levi Strauss camefrom Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a westcoast branch of his brothers New York dry goods business. Although the company beganproducing denim overalls in the 1870s, modern jeans were not produced until the 1920s. Thecompany briefly experimented (in the 1970s) with employee ownership and a public stocklisting, but remains owned and controlled by descendants and relatives of Levi Strauss fournephews. MarketingLevis marketing style has often made use of old recordings of popular music in televisioncommercials, ranging from traditional pop to punk rock. Notable examples include Ben E King("Stand By Me"), Percy Sledge ("When a Man Loves a Woman"), Eddie Cochran ("CmonEverybody!"), Marc Bolan ("20th Century Boy"), Screamin Jay Hawkins ("Heart Attack &Vine"), The Clash ("Should I Stay or Should I Go?"), as well as lesser known material, such as"Falling Elevators" and "The City Sleeps" by MC 900 Ft. Jesus and "Flat Beat" and "MondayMassacre" by Mr. Oizo. And in India August 2007 the “fit for die” advertisement campaign runwith Deepika Padukone also attracts the brand lover.[27]Many of these songs were re-released by their record labels as a tie-in with the ad campaigns,resulting in increased popularity and sales of the recordings and the creation of iconic visualassociations with the music, such as the use of a topless male model wearing jeans underwater inthe 1992 adverts featuring "Wonderful World" and "Mad about the Boy" and the puppet, FlatEric, in the ads featuring music by Mr. Oizo.
  8. 8. During the launch of Levis Curve ID jeans, Levi launched a 5 week integrated marketingcampaign that touched on experiential marketing, social media and outdoor events in shoppingmalls and city centres throughout the UK.Brand ambassadors for Levis encouraged women to find their perfect curve jeans shape in-storefor the chance to win a £1000 Levis shopping spree. The idea behind the campaign was to drivelong-term engagement with the brand.
  9. 9. OBJECTIVESThe main objective of the live project is to accomplish the following objectives.To conduct a research for study of consumer behavior for purchase of Levis new producti.e. Levis curve ID [3 fits (Globally)] and its upcoming product- Waterless Jeans.Proper understanding and analysis of consumer behavior.To know about brand awareness of Levi’s customer’s preferences about Levis curve ID[3 fits (Globally)] and upcoming product- Waterless Jeans.Conduct market survey on a sample selected from the entire population and derivedopinion on that research.According the market survey come to know about how much potential of Levi’supcoming product- Waterless Jeans in New Delhi city.On the basis of the analysis of the result thus obtained, make a report on that research.
  10. 10. RESEARCH METHODOLOGYResearch always starts with a question or a problem. Its purpose is to question through theapplication of the scientific method. It is a systematic and intensive study directed towards amore complete knowledge of the subject studied. Marketing research is the function which linksto the consumer, customer and public to the marketing opportunities and problems generate,refine and evaluate marketing actions, monitor marketing actions, monitor marketingperformance and improve understanding of market as a process.Marketing research specifies the information required to address these issues, designs and themethod for collecting the information, manages and implemented the data collection process,analysis the results and communicate the findings and their implication.We have prepared our live project as descriptive type, as the objectives of the study demands theanswers of the questions related to find the consumer behaviour towards the purchase of Levisnew product i.e. Levis curve ID [3 fits(Globally) and its upcoming product- Waterless Jeans.The Marketing Research Process.As marketing research is a systemic and formalized process, it follows a certain sequence ofresearch action. The marketing process has the following steps: Developing objectives of the research. Designing an effective research plan. Data collection techniques. Evaluate the data and preparing a research report. There are two types of data collection method use in our project report.
  11. 11. Data, or facts, may be derived from several sources. Data can be classified as primary data andsecondary data.PRIMARY DATAPRIMARY DATA is data that has not been previously published, i.e. the data is derived from anew or original research study and collected at the source, e.g., in marketing, it is informationthat is obtained directly from first-hand sources by means of surveys, observation orexperimentation. In other words, Data observed or collected directly from first-hand experience.Primary data- Questionnaire.SECONDARY DATAA secondary source is a report on the findings of the primary source. While not asauthoritative as the primary source, the secondary source often provides a broad background andreadily improves ones learning curve. Most textbooks are secondary sources; they report andsummarize the primary sources. In other words, published data and the data collected in the pastor other parties is called secondary data.Secondary Data-PUBLICITY MATERIAL, BOOKS AND RECORDS, NEWS-PAPER.Sample Size-85Sample Area-V3S Mall & Pacific Mall (New Delhi)For our project, we concentrated on primary data collection method for observing consumers’behavior and approaching customers directly related to this field and also make questionnairefor creating database of consumers in V3S Mall & Pacific Mall (New Delhi).Secondary data collection method was used by referring to various websites, books for referringconsumer behavior and preparing questionnaire regarding project under study.
  12. 12. Data Analysis and Interpretation:- Question: - Company is providing adequate facilities to do your job.Suggestion Feedback Sample Size: Total attempt out of 85agreeStrongly agreeStrongly disagree 47disagree 28Neither agree or disagree 10 From the followings, what attracted you most in Levis Curve ID [3 fits (Globally)] Its global fashion trend Comfortableness and luxuriousness Reliability 12% 33% 55% From the followings, what attracted you most in Levis Curve ID [3 fits (Globally)] 50 No. of Consumers 40 30 20 10 0 Comfortablen Its global ess and Reliability fashion trend luxuriousness Sample Size: 47 28 10 Total attempt out of 85 Interpretation: - Majority of the respondent (55%) found its global fashion trend as the most attractive feature amongst all options provided in questionnaire.
  13. 13. Data Analysis and Interpretation:- Question: - Do you think that Jeans are designed for women with “ideal” figures. Sample Size:Suggestion/ Feedback Total attempt out of 85Yes 71No 14 Do you think that Jeans are designed for women with “ideal” figures. Yes No 16% 84% Do you think that Jeans are designed for women with “ideal” figures. 80 70 No. of Consumers 60 50 40 30 20 10 0 Yes No Sample Size: Total 71 14 attempt out of 85 Interpretation: - Majority of the respondents (84%) are agree with the statement asked in the respective question i.e. opted yes option amongst options provided in the Questionnaire.
  14. 14. Data Analysis and Interpretation:- Question: - You like the Product on the basis of- Sample Size: TotalYou like the Product on the basis of attempt out of 85Fashion 17Trend 30Quality 35Price 3 You like the Product on the basis of Fashion Trend Quality Price 4% 20% 41% 35% You like the Product on the basis of- 40 35 No. of Consumers 30 25 20 15 10 5 0 Fashion Trend Quality Price Sample Size: 30 17 30 35 3 Total attempt out of 85 Interpretation: - Majority of the respondent (41%) found Quality as the most attractive feature amongst all options provided in questionnaire.
  15. 15. Data Analysis and Interpretation:- Question: - You have selected Levi’s product because of:- Sample Size:Suggestion/ Feedback Total attempt out of 85Status 19Lifestyle 49Sophisticated Product range 17 You have selected Levi’s product because of:- Status Lifestyle Sophisticated Product range 20% 22% 58% You have selected Levi’s product because of:- 60 No. of Consumers 50 40 30 20 10 0 Sophisticated Status Lifestyle Product range Sample Size: 30 19 49 17 Total attempt out of 85 Interpretation: - Majority of the respondent (58%) found Lifestyle as the most attractive feature amongst all options provided in questionnaire.
  16. 16. Data Analysis and Interpretation:-Questionnaire: - What is important for you in terms of measurement and fits? What is important for you in terms of measurement and fits? Shape Size 29% 71% What is important for you in terms of measurement and fits? 70 60 No. of consumers 50 40 30 20 10 0 Shape Size Sample Size: 60 25 Total attempt out of 85Interpretation: - Majority of the respondent (71%) found shape as most attractive featureamongst the two options provided in questionnaire.
  17. 17. Data Analysis and Interpretation:-Questionnaire: - What is your expectation from Levis Curve ID [3 fits (Globally)]? Sample Size: What is your expectation from Levis Curve ID [3 fits (Globally)] Total attempt out of 85 Very High 6 High 44 Moderate 30 Low 5 Very Low 0 What is your expectation from Levis Curve ID [3 fits (Globally)] Very High High Moderate Low Very Low 6% 0% 7% 35% 52% What is your expectation from Levis Curve ID [3 fits (Globally)] 50 No. of consumers 40 30 20 10 0 Very Modera Very High Low High te Low Sample Size: 6 44 30 5 0 Total attempt out of 85Interpretation: - Majority of the respondent (52%) found High expectation from the productamongst the two options provided in questionnaire.
  18. 18. Data Analysis and Interpretation:-Questionnaire: - Now with more options available according to shape, will it help to attractforeign customers also to buy in India? Now with more options available according to shape, will it help to attract foreign customers also to buy in India? Yes No 21% 79% Now with more options available according to shape, will it help to attract foreign customers also to buy in India? 80 70 No. of Consumers 60 50 40 30 20 10 0 Yes No Sample Size: 67 18 Total attempt out of 85Interpretation: - Majority of the respondents (79%) are agree with the statement asked in therespective question i.e. opted yes option amongst options provided in the Questionnaire.
  19. 19. Data Analysis and Interpretation:-Questionnaire: - Will you recommend this product to your friend, relatives in future? Sample Size: Suggestion/ Feedback Total attempt out of 85 Yes 76 No. 9 Will you recommend this product to your friend, relatives in future? Yes No. 11% 89% Will you recommend this product to your friend, relatives in future? 80 70 No. of Consumers 60 50 40 30 20 10 0 Yes No. Sample Size: 76 9 Total attempt out of 85Interpretation: - Majority of the respondent (89%) are agree with the statement provided inquestionnaire i.e. opted for yes option amongst the two options provided in questionnaire.
  20. 20. Data Analysis and Interpretation:-Questionnaire: - How old are you? Sample Size:Suggestion/ Feedback Total attempt out of 85Under 15 0Under 25 57Between 25-35 28Between 35-45 0Between 45-55 0Above 55 0 How old are you? Under 15 Under 25 Between 25-35 Between 35-45 Between 45-55 Above 55 0% 0% 0% 33% 67% How old are you? 60 No. of Consumers 50 40 30 20 10 0 Under Under Betwee Betwee Betwee Above 15 25 n 25-35 n 35-45 n 45-55 55 Sample Size: 0 57 28 0 0 0 Total attempt out of 85Interpretation: - 67% customers belong to under 25 age group and 33% belongs to Agegroup [between 25-35].
  21. 21. Data Analysis and Interpretation:-Questionnaire: - Because of its shape, will this product will help you in everyseason? Because of its shape, will this product will help you in every Sample Size: season Total attempt out of 85 Yes 54 No. 31 Because of its shape, will this product will help you in every season Yes No. 36% 64% Because of its shape, will this product will help you in every season 60 No. of Consumers 50 40 30 20 10 0 Yes No. Sample Size: 54 31 Total attempt out of 85Interpretation: - Majority of the respondent (64%) are agree with the statement provided inquestionnaire i.e. opted for yes option amongst the two options provided in questionnaire.
  22. 22. Data Analysis and Interpretation:-Questionnaire: - One new range is coming from Levi’s very soon i.e. Waterless Jeans,manufactured with the help of very less amount of water, hence they save water. Would youlike to buy it? Sample Size: Suggestion/ Feedback Total attempt out of 85 Yes 73 No. 12 One new range is coming from Levi’s very soon i.e. Waterless Jeans, manufactured with the help of very less amount of water, hence they save water. Would you like to buy it. Yes No. 14% 86% One new range is coming from Levi’s very soon i.e. Waterless Jeans, manufactured with the help of very less amount of water, hence they save water. Would you like to buy 80 No. of Consumers 60 40 20 0 Yes No. Sample Size: 73 12 Total attempt out of 85Interpretation: - Majority of the respondent (86%) are agree with the statement provided inquestionnaire i.e. opted for yes option amongst the two options provided in questionnaire.
  23. 23. Findings:- During initial phase of observation on consumer behavior for Levi’s curve ID [3 Fits] we have observed that due to the brand name of the levis, the customers are already having the good relationship with the company branded products. As 3 Fits were already available for the women, now it is available in all global measurement for women. Hence with more options available customers are empowered to make the decision. They have opted for this new product due to its different measurement and shapes available for global market. For water less jeans [The upcoming new product of Levi’s], the customers are ready to buy it in future for good social cause as it requires very less water at the time of manufacturing.
  24. 24. Suggestion:-After observation of the consumer behavior of Levi’s Curve ID [3 Fits] we have come up withthe following solutions.Now a days, with more options available for entire product range, consumers are empowered tomake a decision, so with rapidly changing environment and behavior Levi’s has to keep onbranding and advertising of New product and existing products so that customer can have strongbonding with the new product.To keep on creating awareness about new product [Levi’s Curve ID [3 Fits]] to all the customerwhich are globally available in current scenario.
  25. 25. Conclusion:-After observing the consumer behavior towards Levi’s Curve ID [3 Fits]we have come across the following conclusion:- 1. Most of the customers are focused towards fashion and lifestyle and with the changing global environment their behavior is changing to buy products which are available in different shapes and measurement. 2. Social cause [like water consumption] they are ready to by the new product [Water less jeans] in future and this key area and term is influencing their behavior. 3. In a nut shell, we can say that, customer and dealers are ready to buy and sell new global fits [Levis Curve ID [3 Fits]] as it provide more satisfaction, easily accessibility, increased lifestyle for customers and huge sales for company and dealers of the company.
  26. 26. Bibliography:- Books: Etzel, Michael, W alker, Bruce and Stanton, William J,: Marketing; 14th edn. Boston, McGraw Hill. Grewal, Dhruv and Levy Michael;: Marketing New Delhi, Tata McGraw Hill. Kotler Philip, Keler Kevine Lane, Koshy Abraham & Jha M: Marketing Management; 13th edn.New Delhi, Pearson Kerin, Roger A, Hartly, Stevan W and Berkowitz, Eric N;: Marketing; 8th edn. New Delhi, Tata McGraw Hill, Lehmann R Donald & Russell S W iner, Analysis for Marketing Planning: Sixth Edn. Tata McGraw Hill, Ramaswamy V S , Namakumari S – Marketing Management (4th Edn. Macmillan), Saxena, Rajan,: Marketing Management; 4th edn. New Delhi, Tata Mc Graw Hill, 2010 Winer, Russell S,: Marketing Management; 3rd edn. New Delhi, Pearson, 2008 Websites:- http://www.jeansshop.com/new_products.php www.levi.co.in
  27. 27. Annexure: - Questionnaire: - Total Questions 11, Total Suggestion Feedback 11Institute of Technology and Science, Mohan Nagar, GhaziabadName: - Gender: - Contact:-Suggestion/ Feedback - From the followings, what attracted you most in Levis Curve ID [3 fits (Globally)] 1. Its global fashion trend 2.Comfortableness and luxuriousness 3. ReliabilitySuggestion/ Feedback: - Do you think that Jeans are designed for women with “ideal” figures. 1. Yes 2. No.Suggestion/ Feedback: - You like the Product on the basis of:- 1. Fashion 2.Trend 3.Quality 4.PriceSuggestion/ Feedback: - You have selected Levi’s product because of:- 1. Status 2.Lifestyle 3.Sophisticated Product rangeSuggestion/ Feedback: - What is important for you in terms of measurement and fits? 1. Shape 2.SizeSuggestion/ Feedback: - What is your expectation from Levis Curve ID [3 fits (Globally)] 1. Very high 2.High 3.Moderate 4.Low 5.Very low
  28. 28. Annexure: - Questionnaire: - Total Questions 11, Total Suggestion Feedback 11Institute of Technology and Science, Mohan Nagar, GhaziabadSuggestion/ Feedback: - Now with more options available according to shape, will it help to attract foreign customers also to buy in India? 1. Yes 2.NoSuggestion/ Feedback: - Will you recommend this product to your friend, relatives in future? 1. Yes 2.NoSuggestion/ Feedback: - How old are you?1. Under 15 2. Under 25 3.Between 25-35 4. Between 35-45 5. Between 45-55 6. Above 55Suggestion/ Feedback: - Because of its shape, will this product will help you in every season 1. Yes 2. NoSuggestion/ Feedback: - One new range is coming from Levi’s very soon i.e. Waterless Jeans,manufactured with the help of very less amount of water, hence they save water. Would you like to buy it. 1. Yes 2.No.
  29. 29. Thanks Letter:- After the successful completion of our project we all are really thankful to our Customers, teachers, respected faculty members, our friends, our respected guide Mr. Mukesh Porwal Sir and Levi’s employees. Thank you all for your valuable feedback and suggestion.Submitted By:- Mr. Abhijeet Srivastava Ms. Seema Kumari Mr. Ankit Kumar Tripathi Mr. Ritesh Ashok Kumar Shukla Ms. Shiwani Gupta Ms. Shipra Rajpoot Section A, PGDM 1st Trimester [2011-13]

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